Article about Marketing mix of Coca Cola – Coca cola marketing mix

 Hitesh Bhasin wrote an article on marketing mix of Coca Cola Company. According to the article, Coca Cola Company is used to change their promotion mix and marketing mix with the passage of time. There are currently successfully handling 3300 products because of their strong promotion mix strategies (Bhasin, 2019). After presenting an overview about the place, price, and product of Coca Cola Bhasin discussed promotional mix in detail. Considering the research findings of the article, Coca cola company increase market demand and change the behavior of their target market through value based advertisement.

The article provides information about the promotional mix components selected by the Coca Cola Company in the last few years. How in the past few years the company promoted its products? And what are the selected promotional mix components by Coca Cola Company are the main topics of discussion in this article? According to the article, the company is mainly involved in the advertisement campaigns by following the pull strategy for marketing (Bhasin, 2019). Continuous advertisement benefits the organization in creating a brand image in the minds of consumers. For the purpose of advertisement, they have selected celebrities as brand ambassadors from each targeted market. Key brand ambassadors are Aamir Khan, Vijay, Shahrukh Khan, and Hrithik Roshan. Moreover, other than this, the company is also increasing its sales by providing price discounts and allowances to its supply chain, particularly to its product distributors and retailers.    

Compare to Text with Promotion Mix of Coca Cola

 As a student of business, I learned several strategies, components, techniques and tools of marketing. I learned important theories and information about the 4Ps of the marketing mix that enable a company to work effectively and successfully in the market. Specifically, during the last work, I studied the topic of personal selling in the marketing mix along with the process and steps required for this personal selling process. Course material provided information about the promotional mix that was presented in this article also. The article relates to the previous work and business related topics learned and studied in this course as the article provides practical knowledge of these concepts and theories.            

Personal Experience of Promotion Mix of Coca Cola

 In accordance with my personal views and experience, I can say that after reading this article I found it really informative and supportive kind of material. Basically, it discussed the real life example or application of promotional mix components by the famous and successful company Coca Cola. Thus, through reading this article I will say that the article increased my information and knowledge about the practical implications of these promotional mix components and strategies. Now I have a better understanding of promotional mix and I relate this knowledge to my learned theories (at class) also to understand future course work.

Other than this article also provides information about CSR strategies of the company that works as a marketing tool but usually don't addressed by the many writers while discussing promotional mix. Somehow, through reading this article I collected information about CSR also to understand how CSR is the modern tool of marketing to ensure sustainability. The article didn't discuss CSR in detail but the brief introduction was also enough to grab attention about this important marketing tool. (Bhasin, 2019)      

References of Promotion Mix of Coca Cola

Bhasin, H. (2019). Marketing mix of Coca Cola – Coca cola marketing mix. Retrieved from www.marketing91.com: https://www.marketing91.com/marketing-mix-coca-cola/

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