Report on Strategic Marketing Plan for British Airways

British Airways has been recognized as one of the most favorite airline companies in the United Kingdom. The company operates its business by providing more than 550 destinations around the world for all of its passengers. British Airways was founded on August 25, 1919, which means that the airline company has been in the aviation industry for about 100 years. In fact, this biggest scheduled universal airline of the United Kingdom not only doing its business operations in both domestic and international schedules. Instead, British Airways has been providing the charter services intended for freight and ancillary. British Airways has employed about more than  staff, has served above than  passengers, and indeed, has been earning billions in profit (britishairways.com, n.d.).

British Airways is an airline company owned by the Government of the United Kingdom, This airline company has been known for its great service in providing reliability along with the comfort for all of its passengers. In addition to this, British Airways has been maintaining its high standard of services, as well as the most excellent security services, with a purpose to make sure that all of its passengers are remain safe during the flights, and all kinds of situations are manageable by the crew in controlled manner. Along with the finest quality service provided by British Airways, it is quite fair if this airline company pride to define itself as “Quality Flight for all people.” This airline company supported over  aircraft which has been delivering the first-rank services to its passengers (britishairways.com, n.d.).

The main goal stated by British Airways is to become the “world’s leading global premium airline.” In order to reach this goal, the airline company has dedicated to consistently focus on its customer service area of its passenger’s journey. The company has divided three main objectives to build a sustainable future for its business which are (britishairways.com, n.d.):

·         Global

In this area, the company always make sure that its offer will appeal to the passengers from whole over the globe, and make both individuals and business passengers always to desire to travel with the service of British Airways whenever they want.

·         Premium

In its Premium objective, British Airways will always ensure that all of its passengers enjoy excellent premium services provided, and recognize that the service is worth the costs that the passengers have spent.

·         Airline

British Airways will consistently put its focus on aviation, carrying people along with cargo as its core business operation.

To achieve the main goal along with three objectives, British Airways needs to have a strategic marketing plan. This report will cover up a complete strategic marketing plan for British Airways.