This
case study is about the capital investment analysis for robot-guided aluminum
window machine. Abdurrahman, controller at Arar Corporation is responsible to
provide with the said analysis. The project is related to the automation of the
entire window-casing manufacturing line. The parameters that need to be
considered for current analysis include net present value analysis, customer
satisfaction, scrap reduction, reduced inventory needs, and reputation for
quality.
Analysis of Capital investment
The net present Value (NPV) is the key
determinant for identifying the project appraisal. It better serves the purpose
for profitability measure of a specified project. It is the most effective
capital budgeting technique which provides with the opportunity to either
accept or reject the project. Net present value (NPV) is the difference between
the present value of cash inflows as well as the
present value of cash outflows over a period of time. The
better the NPV is determined for a project the more it helps in the planning
for the investment & the capital budgeting along with the profitability for
the projected investment (Jory, 2016).
In case the firm
just relies on the net present value then it can be seen that this parameter is
showing the significant negative results. It is evident that the negative NPV
means the net loss. If the firm to make the decision only based on the NPV
value, then the organization should not choose the projected venture. The
reason behind it is the projected earnings are less than the anticipated costs
and the firm is to bear the costs. In case the anticipated costs are less than
the projected earnings then it is the case of the positive NPV (net present
value). It is argued that the firm is to choose the projects with the positive
NPV. The investments with the positive NPV are better suggested to be chosen.
For the said purpose, the cost-benefit analysis is if used, then it helps to
evaluate the benefits associated with a decision along with the costs
consideration. It also involves the costs saved & the earned revenues for
the evaluation purposes (Woo, 2019)
and (Ngo, 2019).
The other
intangible parameters (for acceptance of the said project) that can be taken
into consideration include as follows:
·
customer satisfaction,
·
employee’s morale,
·
reduced needs for the inventory,
·
quality-aspects,
·
Scrap reduction.
It can be said
that a project success or the positivity not relies only on the NPV of the
project i.e., significantly negative in the current case. Rather the above said
parameters are together producing the positive results for the investment. So,
it can be said that the project under discussion can be chosen as the overall
projections for the project are positive. So it will be beneficial for the firm
to go with the current project. The customer is the king and the employees are
the one who provide the ways to satisfy the customers. The customers are happy
with the quality-oriented products. So the project for robot-guided
aluminum window machine is acceptable (Dawi, 2018).
References of Capital investment
Dawi, N. M. (2018). The influence of service quality
on customer satisfaction and customer behavioral intentions bymoderating role
of switching barriers in satellite pay TV market. Economics and Sociology
, 198-218.
Jory, S. &. (2016). Net present value analysis and
the wealth creation process: a case illustration. The Accounting Educators
Journal , 25-99.
Ngo, V. &. (2019). Moderating and mediating
effects of switching costs on the relationship between service value, customer
satisfaction and customer loyalty:investigation of retail banking in Vietnam. Journal
of International Studies , 9-33.
Woo, J. K. (2019). Developing an Improved
Risk-Adjusted Net Present Value Technology Valuation Model for the
Biopharmaceutical Industry. Science Direct , 1-19.