Business strategies are always considered as the heart
of the business. In the competitive market every business is required to have
the strategies which help make the business more powerful in a way to achieve
success in the market. Without business strategies all the business ideas and
production are useless. There may be three types of strategies, such as
corporate, business and functional strategies. Several businesses describe the
story that successful businessmen and women are those who were perfect
strategic thinkers in the market. The very first strategy of the business is corporate
strategy, which describes the situation where business is being operated its
functions. It helps to plan what type of plan is to enter the business and
which are not suitable for the business. For companies it is very simple
process which is adopted by the businesses in the market to produce the different
items in the market. All the business are different which required different
types of strategies in the market. For instance, the corporate strategy of the
kitchen business is different from strategies of books selling business (O. C Richard, 2000).
Business strategies are considered as a step down to
corporate strategies. The strategies which are more slightly specific and
relates to the small issues of the business within the large scale
organization. Functional strategies are the policies that are used to keep the
business move in nature, which changes the business situation in the market to
meet the daily requirements of the business. Keep in mind that to get success
in the business is goals should be achieved by daily efforts. If the business
is working with these strategies it is helpful for the business that it will
get organizational effectiveness, which is compulsory to get the efficiency in
the business (C. Heywood & Kenley, 2008).
The performance indicators in the business are most
likely examined by the stakeholders of the business who are being influenced by
the business strategies. To monitor a patient in the hospital is quite
different from examining the performance of sports team member. There are
always increasing chances that are used to set the metrics to set the
priorities in the business analysis. However the performance indicators are matched
with the research to measure the performance of the business. These performance
indicators are used to measure the business performance from the years, which
are considered as best indicators in history. The performance indicators are
used in several regions that are used by the expertise of statistics. For
instance, the UK league tables for educational purposes are being used in different
departments to get the attention of the people. The marketing insight in
different drivers for a business is implemented in 1986. At that time, AT&T
was a large scale organization within the 3 lac employees in different business
units that were being operated in different countries and compete approximately
67 markets. Almost 60 thousand customers were being served by the companies
which are a large number in the market. The CEO of the company put together all
the team from the business units to measure the satisfaction and business
performance of the company and to fix the issues regarding the performance
indicators (G. Altuntaş, Semerciöz, Mert, & Pehlivan, 2014).
Organizational effectiveness means that every element
in the business is going on working effectively and produce maximum
satisfaction to the business. Highly effective businesses are covers the five
aspects of the business, such as leadership, decision making, people, work
process and the culture of business. To get dynamics success, every business
needs to implement effectiveness and efficiency in the business in the market (S. B. Banerjee, Iyer, & Kashyap, 2003).
Understanding the effectiveness of the business is to
help in different business stages and helps the stakeholders in different
stages. This provides that the procedures are used to assist investors, owners,
and employees, which will enhance the strength of the company and highlights
the ineffectiveness in the business. The response in the effectiveness of the business
using a balanced scorecard. The best way to measure the qualitative and
quantitative resources in the business markets are measured by the balanced
scorecard. Businesses are most likely to adopt balanced scorecard in the
holistic approach in business planning and decision making. The balanced
scorecard is also used in performance management of the business which is
beneficial in the different business issues in the business analysis. Instead
of different ideas and techniques in the business are not difficult to
understand the financial and non-financial performance of the business, which
are still an issue that how it could be measured in the business (A. Möller & Schaltegger, 2005).
The balanced scorecard is developed in a more proper
way to use the model called “Closed-Loop Management” which performs as key
indicator in the statistical calculations in the analysis of the business. The
incorporation in the business is mostly pinpoint many times, which shows the
effectiveness of the accounting system of the business. For example, the
business proposal in the Teece is working with the ideas of “dynamic
capabilities” which stops the opportunities in the market in the methodology to
measure the performance of business, which are dynamic. Moreover, Norton
referred the system of the aspects which are used in the managerial accounting
practice, which are most likely to ignore the evolution of business strategy (J. B. Butler, Henderson, & Raiborn, 2011).
Performance is used to achieve the organization to set
the goals. It covers the outcomes which are achieved in the contribution of
individual or team in the achievement of strategic goals. The performance
includes both terms as behavioral as well as economic performance of the
business to meet the expected outcomes in the market, which are collaborated in
the different sectors of the business to use the performance indicator, which
covers the issues more comprehensive in nature. The organizational framework in
the business environment is considered to perform the role of getting the aim
of stakeholders and to use innovative technology in the business. The
performance of the business is created to achieve the position of the dynamic
in the business.
Performance appraisal is increasing the performance of
the employees, which are helpful in decision making and to increase the
efficiency of the business with valid reasons. The large organizations prefer
to change the existing appraisal method instead of designing new one. This
means that such changes are preserving the resistant change in the management
of the business, which has identified to manage the appraisal in the employee
motivation in the organization. In personnel decisions making the most
significant concern of the organizations is compensation of the employees,
which are helpful in employee motivation. The effective performance appraisal
must be integrated with an important component of the organization’s needs (J. Kitching, Blackburn, Smallbone, & Dixon,
2009).
The above three discussed strategies of the
development are required by the management to use the strategies in the
business. In the business world the basic purpose of the management is to get
the ultimate financial success with the implementation of the different
business strategies. There are many processes in business which are adopted by
the managers to get the ultimate success in the business. To get a high level
of the efficiency of the business, it is responsibility of the managers to
integrate the service of the employee’s motivation in the organization. It will
be helpful in the corporate financial service in the organization to play a big
role in the work of organization. Different scholars such as Kaplan and Norton have
merged different measured in the performance in more advanced and innovate way
to deal with the current requirement of the market. These strategies have been
segregated in a way to exist in the capital market which is initiated in the
integrated approach of the market to overcome the risk management and
communication with the stakeholders. Therefore the framework of the business
organization collaborates with the discipline, such as financial performance is
measured in more holistic and comprehensive way to measure the performance. Performance
is measured by the expertise with different tools from the past years which are
discussed by the different professionals with confined monitoring. There may be
different methods to measure the performance of the business, and six sigma is
most likely to use in the business and companies. The six sigma approach was
developed by Motorola and now being used by many companies around the globe. It
is helpful to measure the performance of the business while using different strategies
in the business (V. S. Lai & Wong, 2005).
REFERENCES of BUSINESS STRATEGIES IN PERFORMANCE OF BUSINESS
A. Möller &
Schaltegger, S. (2005). The sustainability balanced scorecard as a framework
for eco‐efficiency
analysis. Journal of Industrial Ecology, 9(4), 73-83.
C.
Heywood & Kenley, R. (2008). The sustainable competitive advantage model
for corporate real estate. Journal of Corporate Real Estate, 10(2),
85-109.
G.
Altuntaş, Semerciöz, F., Mert, A., & Pehlivan, Ç. (2014). Industry forces,
competitive and functional strategies, and organizational performance: Evidence
from restaurants in Istanbul, Turkey. Procedia-Social and Behavioral
Sciences, 150, 300-309.
J. B.
Butler, Henderson, S. C., & Raiborn, C. (2011). Sustainability and the
balanced scorecard: Integrating green measures into business reporting. Management
Accounting Quarterly, 12(2), 1.
J.
Kitching, Blackburn, R., Smallbone, D., & Dixon, S. (2009). Business
strategies and performance during difficult economic conditions.
O. C
Richard. (2000). Racial diversity, business strategy, and firm performance: A
resource-based view. Academy of management journal, 43(2), 164-177.
S. B.
Banerjee,., Iyer, E. S., & Kashyap, R. K. (2003). Corporate
environmentalism: Antecedents and influence of industry type. Journal of
marketing, 67(2), 106-122.
V. S.
Lai, & Wong, B. K. (2005). Business types, e-strategies, and performance. Communications
of the ACM, 48(5), 80-85.