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Discussion on How Emirates rose to Fame

Category: Education Paper Type: Coursework Writing Reference: APA Words: 350

It all started when Sheikh Mohammed rented two airplanes from PIA or Pakistan International Airlines. By the end of the 1970s, open sky policy was announced by Sheikh Mohammed for attracting airlines. The objective was to enhance the competition and open several other sectors in the economy. Gulf Air was concerned that other airlines would benefit from the policy and its problems with Gulf Air increased significantly.

They asked Sheikh Mohammed to end the policy of open sky in order to protect their shares in the market. A few weeks were given for announcing it and they also threatened to withdraw from the national airport. The policy could never end as it was quite important to the economy and a dead-end was reached due to which flights to Dubai were decreased significantly. It was in 1984 when Sheikh Mohammed invited Dnata’s manager. His name was Maurice Flangan and with him, Sheikh Mohammed discussed the dream that he always possessed.

Sheikh Mohammed wanted to create an airline in Dubai.

Considering the fact that Maurice was a field expert, he created a team and offered a plan as well. The team suggested that Dubai Air should be the name of airline. However, His Highness suggested that the name should be Emirates Airlines and the UAE flag should be put on the aircraft.

The team also suggested that 10 million dollars should be invested in the project. Collectively, they had six months for launching the airline and that was when two planes were rented from PIA.

At the moment, people know Emirates Airlines as one of the best to fly around nations. In 2018, the revenue for the company was 28 billion dollars and it also has over 260 planes. On an annual basis, over 60 million people travel through the airline. 

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