Discussion on The Decision of Richard Branson

Almost three decades ago, Virgin Atlantic was started by Richard Branson. But why did he even enter the travel industry?

Richard Branson explained in a new film by HP Matter, this decision came to him during a journey. He had a trip to British Virgin Islands and he was stuck in Puerto Rico. He explains that they didn’t have enough passengers for warranting the flight. Just because of insufficient passengers, he had to suffer. It was like when the airlines couldn’t benefit, they threw the passengers away.

And who wouldn’t really suffer from such a treatment? What if your crew leaves you in the middle of ocean and it is freezing in the water? Would you like it? No, there is not even the slightest chance that one will like this predicament. After that, Richard thought about starting his own airline. An important reason why his airline was successful was because passengers could feel valued.

It is true even today. There are still many airlines that don’t care about their passengers. In fact, they just care about their profits. They make their passengers suffer because they have no entertainment. Moreover, they have to sit in uncomfortable seats for hours to reach their destination.

However, it is not the same with Virgin Airlines. Even though Richard is originally in the entertainment industry, he still does a great job in satisfying passengers. Passengers don't have to be uncomfortable as they travel through Virgin Airlines because they have everything they need that other airlines don't really offer. For instance, it has individual TV screens for offering entertainment to passengers.

Richard believes that through caring about his passengers, the airline can satisfy the passengers. Furthermore, by customizing the experience of passengers, the airline gains their trust.