Discussion on Strengths in Airbnb

In brief, Airbnb is basically an accommodation booking service provider that running its business online to serve thousands of customers across the world. The company is an ideal place for travelers who search for short-term accommodation during their holidays or other journeys. The company has made a groundbreaking due to the low-cost lodging offered which has threatened the traditional hotels' industry. In fact, current report of the progress presented by Airbnb in emerging market places has noted that the company has enduring to grow across the globe. Moreover, it appears that Airbnb listings are not focused only on a single market. Instead, there are more than 900 cities with further than 1,000 listings (Airbnb.com, 2019 ).

Thus, with more than half a million listings in 190 different countries, Airbnb has virtually turned out as the leader in the lodging market industry. The competitive entry strategy performed by Airbnb has led the company with a competitive advantage to win the tough competition in the lodging market industry. A number of companies have been figuring around the entry strategy that has led Airbnb to its great achievement. It occurs that the entry strategy used by this popular lodging service provider is as described below.

As soon as Airbnb enters the new markets, the company immediately conduct excellent communication with the local authorities along with the community there. The company is also known for its approach toward the city bureaucrats the moment it accesses a new city, with a purpose to start the collaboration together to gain success. During this lobbying process with the city bureaucrats, Airbnb will be able to get valuable and helpful information to be included in its marketing and operation strategy. This innovative and remarkable entry strategy has, indeed, escalated Airbnb to stand up in tough competition of the travel accommodation market industry (Ozcan, 2016). 

References on Strengths in Airbnb

Airbnb.com. (2019, March 1). Airbnb Hosts Share More Than Six Million Listings Around the World. Retrieved from https://news.airbnb.com/airbnb-hosts-share-more-than-six-million-listings-around-the-world/

Ozcan, P. (2016, November 3). How Airbnb builds support before entering new markets. Retrieved from https://www.wbs.ac.uk/news/how-airbnb-builds-support-before-entering-new-markets/