Report on Review of Noon.com

Introduction of Noon.com

The launch of Noon.com has generated a race in tough competition for e-commerce dominance in Saudi Arabia, in which online sales are anticipated to grasp  billion in the year 2021. Noon.com was established as the toughest competitor and has created a race for the well-known Souq.com e-commerce company in the Saudi market. To take part in this competition, Noon has got back up from big investors such as a billionaire from Dubai Mohamed Alabbar, along with the independent Public Investment Fund or PIF in Saudi Arabia which invested $1 billion to support this e-commerce company.

Following its launch, Noon has started to extend its business range to Egypt as well. This e-commerce business has been reportedly targeting to attract about  unique online shoppers from its official website. Right after only one year from its first business operation, Noon has acquired distribution centers to support its e-commerce business. The company aims to expand its online sales activities in the UAE region from  of the accumulate market which is , up to  or around  in a decade (Fabre, et al., 2019).

Noon has been providing roughly  million online products which comprising of fashion, electronics, books, home & garden, health & beauty, kids& baby products, personal care, home & garden, and also toys as well. A challenge faced by Noon in providing its e-commerce service in the region of Saudi Arabia was placed in the logistic systems. For this reason, Noon has been featuring mass-market megabrands, providing giant discounts, and also dedicated to have ‘the fastest delivery times’ to serve its customers via in-house delivery infrastructure. For this reason, Noon has also been constructing up its last-mile delivery system. In order to support this, this e-commerce business has also employed above than official drivers to serve cities in Saudi Arabia.

Throughout its business partnership with the famous e-commerce eBay, Noon pledges to shape up millions of innovative products to meet the requirements of online shoppers in the region of MENA. Furthermore, along with its business expansion intended for manufacturing and logistics proficiencies in China, Noon has been paving its own way for a wider product assortment, and at the same time, also leveling itself with the China-based e-commerce players as well.

Another main area that has been the core focus of Noon is that, this e-commerce company has a purpose to perform excellent customer care which supported by its last-mile business operations to reproduce the home-grown nature of the company itself. As its Director of customer experience and market place operations, Kaushik Mukerjee has stated that, “An e-commerce company is built on becoming a trusted shopping destination that delivers great experience. When you have customers coming to you again and again, that’s how you achieve consistent growth. So this is at the core of our business. We want to provide a reliable, predictable and efficient experience.” (Logisticsmiddleeast.com, 2018 ) To compete, Noon has hit the market with its forceful expansion plan on its supply chain systems, and for this, Noon has coverage 85% of the market of UAE and KSA.