Report on Marketing Plan for Apple Incorporation

Introduction of Marketing Plan for Apple Incorporation

            Apple Inc. is listed in a top information technology company that provide a wide range of services and products including cellphones, tablets, television, computers, products and wearable devices such as Apple watches. Apple Inc. was first established in 1976 and later transitioned in a company providing technological devices (Bradshaw, 2017). The mission of Apple is to provide innovations and technologies around the world. In this report, some highlights about the marketing plan that will help Apple in resolving the issues regarding management and marketing are mentioned (Capilla, 2011; Chong, 2018).

Target markets and needs of the market 

The target market of Apple marketing includes Consumers from Middle and upper-class, Institutes and Students, and Professionals from the media and design. Apple provides its users with a wide range of products and the main theme is to satisfy the technological needs of customers. Marketing of products requires different consideration such as quality, design and customer services (Lowensohn, 2012).

Market Demographics

Different demographic, geographic, and behavioural factors are required to be considered in marking plan of Apple. Apple is serving in different countries such as the Americas, Greater China, Europe, Japan and Rest of Asia Pacific (Apple, 2018). Apple products are not restricted in any area or case of any gender. The services are equally provided to both males and females. Apple products are premium-priced, and only elite class enjoy the products.

Market trends and growth

Apple is providing services in the electronics market with the latest technology. It is important to consider the needs of customers and trends for the services. Apple is supposed to provide gadget everyone wants to own. In this way, Apple is putting itself into another step to take advantage of the customers and main competitors (Chong, 2018; Aljafari, 2016). Research conducted by different researchers determined that Apple is making revenues from iPhone that is 63% of its total revenues. With improved services, the market has increased competition due to higher diversity in services such as wearables (Apple Watch), Energy (Apple Energy), and Machine Learning (Turi and Tuplejump) (Lowensohn, 2012; Chong, 2018).

Competition

There is huge competition in the sector of technology. Apple is having competition directly with Google, Samsung Electronics Co. Ltd., the Hewlett-Packard Company, and Amazon. Similar to Apple (Bradshaw, 2017; Chong, 2018). All his competitors are focusing to invest huge sums of money over new development and Research. The industry is highly competitive with low switching cost. The contrary definition shows significant requirements of customers for investment. the company is not limited to the brand of the market. The level of competition in Apple is higher as compared to the other countries and other companies require high additional cost to establish products and brand name in the market (Lowensohn, 2012).

Keys for successful development

In the case of electronics market innovation is the key to success. Companies in this market must provide new product design to meet the demand for production (Lowensohn, 2012).

Conclusion of Marketing Plan for Apple Incorporation

Apple is using different strategies for the development of the company and to make the customers satisfied. Apple is launching new products that are efficient in serving the needs of customers. The marketing strategies are improving customer satisfaction because the products provided to the customers are new and innovative. Apple considers different marketing factors before launching new services and new products in the market.

References of Marketing Plan for Apple Incorporation

Aljafari, A. (2016). Apple Inc. Industry Analysis Business Policy and Strategy. International Journal of Scientific & Engineering Research, 7(3).

Bradshaw, T. (2017). Apple Aims to Double Service Revenues by 2021. Retrieved from Financial Times Web Site: https://www.ft.com/content/a3e00a3a-4372-3f96-b8d6-d673ac4a5d57

Capilla, A. (2011). Bringing the best personal computing experience to all. International Journal of Competitive Intelligence, Strategic, Scientific and Technology Watch, 4(3).

Chong, Z. (2018). Apple Supplier Guilty of Unsafe Work Conditions, Report Finds. Retrieved from CNET Web Site: https://www.cnet.com/news/china-labor-watch-finds-harsh-work-conditions-at-apple-supplier/

Lowensohn, J. (2012). News: Apple's marketing chief talks to the stand, briefly. Retrieved from CNET Web Site: https://www.cnet.com/news/apple-marketing-chief-takes-to-the-stand-briefly/