The
SingleSpeed Brewing Company is located in Cedar falls, a city that is located in
America. This company is involved in selling beers to local community in
America. The founder of this company is Dave Morgan. I will present
comprehensive five porter analysis on this brewing company. This company is
also new emerging company in the market of brewing. That is moving forward in
comprehensive way.
Threats of new entrants of SingleSpeed Brewing Company
This
is new company in the field of brewing. The brewers must have to focus on new
innovation while entering in the new market. According to this scenario this
company is local so there is very low treats for the new entrants can be seen
for this company. This is because their system is quite unique for brewing and
they are also offering food meals.
This
company can easily able to minimize the treats of new entrants by just
following these techniques.
They
must focus on new innovative products and services.
They
must have to build economics of scale by lower the fixed cost of the products.
This
company also focus to build research and development department so that they
can minimize these risks.
Bargaining power of suppliers of SingleSpeed Brewing Company
The
company that are in beverage industry so they must have to communicate with the
supplier in well manner. As this brewing company is new to the market and also
this is a local company of brewing. The major drawback is that their bargaining
power is extremely low.
The
company has to focus on some important points so that they can easily able to
minimize bargaining power of suppliers.
They
must have to manage efficient supply chain with different suppliers.
They
also have to focus to use different materials so that they can easily manage
the price of their raw material.
The
company has to focus on the developing dedicated supplier and make an agreement
with him.
Bargaining power of buyers of SingleSpeed
Brewing Company
According
to the market status. The buyers of this company are often too much demanding.
The buyers just focus on paying minimum price to buy the items. This company is
new in the market so they must have to focus on minimizing the bargaining power
of buyer.
They
can do it easily through just making huge base of customers.
The
also focus on latest and demanding offers for the customers to attract them.
The
company also have to introduce some innovative products to decrease bargaining
power of buyers. This is because through introducing new products the defection
of existing customers is reduced.
Threats for substitute products of SingleSpeed Brewing Company
This
is also very much important threat for the new emerging company in the field of
brewing.
The
company have to focus on these tips that can help them to minimize substitute
products and services.
The
company must have to focus on new innovative products, this is because through
this they can easily able to minimize treat of substitute products.
The
next tip is that company must have to focus on switching cost for their
customers.
The
company also have to understand the main needs of the customers.
Rivalry among existing competitors of SingleSpeed Brewing Company
The
competitors are extremely harmful for any company. The main advantage of this
company that this is new in the market so there will be extremely low competition
against the existing companies of brewing. This company have to focus on increasing
profit so that they are able to face their local competitors.
The
company is able to minimize this impact by just building sustainable
differentiation
The
company also have to focus on building scale so that they can easily increase
profit.