Report on Strategic Management in Social Media

Introduction of Strategic Management in Social Media

This section of the research study explores the ideas related to the materials and methods that are particularly utilized in this research and this chapter explains ideas that are used conducting this particular research. The means and source of the data collection are explained in this chapter of the study as well. The sampling and population of the research study are explained under sections of the research in effective manners. It explains; that who are people that have responded and offer their views for sharing the arguments related to the strategic management in social media. The strategies of meeting with those people are explained under the section of the research as well.

The numerous aspects of the research are emphasized in this chapter ineffective such population and sampling, research method and research design. It also includes research ethics, research limitations, Instrument of the study and development of the study. The entire methods that are explained and used in this study would be used to improving the considerable validity and reliability of the data that is required for conduction the various further analysis additionally, this chapter of the research study is developed in order to explore the importance of the social media for strategic management. This section offers views on how the previous studies are conducted by using various data collection.

This section of the research study is conducted to determine the benefits of social media for strategic management and it explores the ways that are used by numerous researchers in order to collect their ideas for this particular issue. This method is usually utilized in order to measure the significance of social media in strategic management by different methods or by considering the various issues.  This chapter of the research explores the ideas and views of the researcher to define the topic and explores the arguments for this particular that is related to the assessments of the social media role strategic management.

The research methodology section is among the most significant part of any research because in the research methodology phase the data is collected which is used for answering the research questions. The descriptive research approach has been implemented for gathering the data from the individuals. In this study both types of data will be gathered which include secondary data & primary data. The secondary data will be gathered by conducting the Literature review and by collecting data from books & credible internet sources. The primary data will be gathered using the survey & interview approach.

Research Design of Strategic Management in Social Media

The research design is explained about the whole of the design of the research which is used for conducting the research study. Particularly, it explains the approach and philosophy of the research study. The philosophy of the research study leads toward supporting the hypothesis as well as the effects of the whole study either positive or negative. The descriptive research design is chosen for the study. Descriptive research is the most commonly known research approach. Many researchers prefer descriptive research design for providing information and influencing the individuals. In the descriptive research design the data is gathered using the questionnaire & by conducting interviews.

 The purpose of descriptive research is to define why things are the way they are. The descriptive research design is appropriate for evaluating a variety of issues. This design of research can be used for influencing the opinion of the individuals.  The research design is utilized to explain the various points and strategies that are using in this study. It explains the particular points that are discussed in this research. It includes research philosophy, research approach, and source of data collection, research methods, research instruments, research ethics and limitations.   

Research approach of Strategic Management in Social Media

There are three major kinds of research approach that are deductive research approach, inductive research approach and abductive research approach. In this particular research both kinds of research approaches are utilized that are deductive and inductive research approach.

Deductive research approach of Strategic Management in Social Media

The deductive research approach is utilized to conduct this particular study that is conducting to access the role of strategic management in social media. For this particular investigation, the significance of the various theories of the numerous authors is referred to as the specific points among the deductive and inductive research approach. The deductive research approach is utilized in this exploratory research study because this study is conducted by developing a particular hypothesis. The hypothesis is developed to observe the theories of the various authors. The deductive research approach leads to qualitative research methods. The deductive research approach is utilized in the exploratory research because it is used for the validity of the assumptions. It requires all of the complete procedures as assumptions, hypotheses, and theories are used for the research study.

Inductive research approach of Strategic Management in Social Media

From all of the various kinds of Research approaches the inductive research approach is used in this study. In this research study the researcher follows the inductive research approach because this is a qualitative research study under the interpretivism paradigm and this study is done by following by complete procedure as analyzing and developing the theories, along without considering the assumptions of the hypothesis. The inductive research approach is employed in this study only for the subjective approach. If many theories will be analyzed for a research study that needs to be established or banned at the time of the research process when will following an inductive approach. By using the inductive approach the consequences of social media can be analyzed.

The inductive research approach is referred to as logical reasoning as well and it is the logical reasoning in which the multiple premises are discussed and various matters are solved. Under this research approach the researchers start the research from the procedure of the data collection and this data is collected by analyzing the theories of the numerous authors. As this study is conducted by using the mixed method so it follows both kinds of strategies as a deductive and inductive research approach.  Though, this study is subjective in nature for its numerous parts that it follows the inductive research approach.   

Research Philosophy of Strategic Management in Social Media

The research philosophy is referred to as the belief related to the particulate ways that are adapted to gathering the data for the particular phenomena. It includes the data related to the phenomena must be used, gathered and analyzed. The term of the epistemology that is opposite to the doxology; it involves the numerous philosophies for the particular research approach. The major purpose of this term of science is the procedure for transforming the things that are believed for the known things it includes doxa to episteme. In the western tradition of the two essential philosophies has been identified and both of these are utilized in this research.

Positivism research paradigm of Strategic Management in Social Media

The positivist research paradigm is utilized to conduct this particular research study because this study is conducted by considering the quantitative research method. It has been explained in the study of the (Selife and Williams 2007) that the positivist research paradigm is referred to as the paradigm under which the knowledge is generated by experiments and analysis figures. It is also referred to as the scientific methods post-positivism. This research philosophy totally relies on the quantitative research approach. Actually the positivist research paradigm is utilized in this study which is only relevant to the major aim and objective of the study in this study no one subjective approach is utilized. Due to its numerous drawbacks, another paradigm is rise anti-positivism or interpretivism.

Interpretivism research paradigm of Strategic Management in Social Media

The said research is composed of considering the Interpretivism paradigm. This one of the best and most suitable philosophies in order to measure the role of strategic management in social media. The Interpretivism research approach is also referred to as the interpretive and it involves the researcher for interpreting the study elements. Hence; the human has been integrated by the interpretivism research paradigm. This kind of research philosophy is particularly used in order to measure human interaction on the particular issue of strategic management in social media. It is assumed by the researchers who are engaged in conducting the interpretive research study that the only social contraction is a useful technique accessing the reality of society. It includes instruments, languages, shared meaning and consciousness.

The qualitative analysis is only emphasized under the Interprtivuisim research paradigm and research approach. The philosophical positions of idealism are considered as the best strategy for the association of interptivism and this philosophy is particularly used for the purpose of the group together for the diverse approaches. It includes; hermeneutics, social constructivism and phenomenology. The micro approaches are examined under this philosophy which can be seen as the individual having agency. It cannot simply recipient for the external social forces. It allows us to observe how social reality can be constructed by using negotiations and sources. There are various other drawbacks of this research philosophy that can occur while conducting this research.

Source of data collection of Strategic Management in Social Media

The sources of the data collection are referred to as the ways that are adopted to collect the data in this research. These are the primary and secondary sources of data collection. Both types of data are used to conducting this research study as primary and secondary sources of data.  Both sources are important for conducting an ay research study. The secondary data which is used in this research study leads toward the existing data on strategic management in social media. It includes the research studies which are conducted to supporting the conspectus of strategic management.

By utilizing the literature and existing knowledge the secondary data can be easily explored. For supporting this academic research there several research studies that are usually used as the secondary for conducting any new research study. The literature review of this research study presents a good example of conducting this research study. The primary source of the data collection leads toward the data which is generated by using the observation experiments and surveys. The primary data is conducted by using the questionnaire.

The primary source of data collection of Strategic Management in Social Media

Under the primary data collection the data is collected from the participants can be gathered in various ways. The survey, interview observation, and telephonic interview are some of the methods which the researchers use for gathering the data. In this research study it has been decided that the interview and survey method will be used for gathering the data. The survey will be conducted in which questions will be asked from the respondents. Before taking the response from participants there permission will be taken. The respondents have the liberty to skip the questions which they think they do not want to answer. Along with survey interview will also be conducted for gathering the data.

Secondary Data collection of Strategic Management in Social Media

The secondary source of data collection is particularly utilized for attaining research objective and all of the research questions are also answered by implementing this technique.  The secondary source of the data collection leads towards preexisting data that is usually used in various projects. It includes journals, research papers, research articles, books and news articles that are published in well-known and authentic sources. A literature review can be simplified as a systematic manner of synthesizing and collecting previous research (Ferrari, 2015). In this said research the literature review is the best way to analyzing the data as well as collecting the information from the secondary sources.

Additionally, a literature review is a reliable method of synthesizing findings of research for showing evidence and uncovering different areas in which more study is required, which is a significant component of developing conceptual models and theoretical methods (Durach, Kembro, & Wieland, 2017). But typical methods of portraying and explaining the literature often seem to lack description and thoroughness (Ferrari, 2015).

This seems to result in insufficient knowledge of what the studies are saying or what they are indicating. Consequently, there is a possibility that authors create their study on erroneous assumptions (Sullivan, Weinberg, & Keaney, 2016). Actually, when researchers are selective of the evidence on which to build their study, ignoring the research which points in the other direction, some serious issues can be faced. Additionally, even when the methodology is authentic, there are normally issues with what constitutes a good contribution (Agee, 2019).

Research methods of Strategic Management in Social Media

There are various kinds of research methods that can be employed in this study according to its nature. These methods are; Qualitative research method, quantitative research and mixed research method. All of this research method has its various assumption and these can be employed in any study by considering the nature of the study. The mixed-method is used to conducting the study because includes both types of qualitative and quantitative research method. It means both type of research method is used to conducting this research study as qualitative and quantitative research study. The qualitative research study leads toward the literature of the research study. The understanding of the fundamental opinions can be attained from the qualitative.

It also gives the reason for developing the new and innovative ideas of the research and this technique is considered as the best match for quantifying the ideas, opinions, and behaviors. For measuring the research problem the quantitative technique is used for generating the numerical data. It is also used for transforming it into useable statistics. The statistical and numerical data can be emphasized by using this technique (Zikmund, 2013). It can be seen that with the help of numerical data questions and the research problems can be easily solved with the help of a quantitative research method. Also in the qualitative research method the results that have been achieved can be compared easily and then after this they are summarized with the help of other past studies.  

Qualitative research methods of Strategic Management in Social Media

In a nutshell, qualitative research methods are utilized to generate textual data. The qualitative research methods are referred to as particularly suitable for the exploratory research for instance at the project pilot stage. It is primarily utilized in order to discover gaining a deep understanding of the particular concepts that are selected to attain the research objective. It is utilized to understanding the opinions, experiences, trends and thoughts of the various researchers that are most relevant to the particular study. It is utilized to dig deeper into the problem at one hand. The toolkit of the data collection is quietly versatile and it is ranging from the totally unstructured techniques to structured techniques. There are various qualitative methods that are applied commonly these are behavioral observation, individual interviews and group discussion. The individual interviews will be employed in this study from all of these research methods (Farnsworth, 2019).   

Quantitative research methods of Strategic Management in Social Media

On the contrary the Quantitative research is used to producing the numerical data as well the information that can be converted into numbers easily. To put the quantitative research methods lead towards figures and numbers. It is utilized in order to quantify the behaviors, opinions, attitudes as well as the various other defined variables along with the goal to support or refute the hypothesis that is related to the particular phenomena. It includes the contextualization of the potential results from the sample of the study in the wider population.

Under the quantitative research methods the researcher can explicitly specify the particular ways to measure the objective of the study and the process related to how the phenomena can be measured for covering the various patterns. It includes the emotion, behavior, cognitions and motivation that are utilized to conducting the research study in effective manners. The quantitative data collection is referred to as the much more structured methods of the research. The quantitative research method is utilized for generating the numerical results of the research problem in order to attain the research objectives related to strategic management in social media.

Sampling and population of Strategic Management in Social Media

Usually there are various types of the methods and sampling process which is used for this research study to attain the objectives of the study. The simple random sampling method is considered as the best-suited method for this research study according to the approach and philosophy of the research study. The population of the research studies is the professionals of a well-known organization. From this sample the targeted population is the professionals of companies who are working related social media departments.

There is much analysis that has used in this study that is dictated from the type of problem of research which is examining. If the size would small, then it would too tough to know the relationship of the variables as for doing statistical tests which have required larger sample size to making sure descriptive circulation of the population and it will be assumed as the descriptive study of the samples representing various kinds of groups and characteristics. Thus results will become general rather than specific. That sample size is less relevant in qualitative research. The list of the companies is given below which are selected for this research study.

Sampling Size and sampling technique of Strategic Management in Social Media

Sampling size of Strategic Management in Social Media

The sample size would be 250 individuals. The selected sample size is appropriate for the study because a sufficient amount of data can be gathered with 250 participants. The sample will be taken from the population of various organizations. The study will be solely based on the region of --------. It means that the study will be limited to ---------. This limitation of the study won’t affect the credibility and reliability of the study. The data will be gathered from both males & females participants. The participants will be the employees of the organization. Through this it can be known how the form performance is being affected by the merger decision.

Sample technique of Strategic Management in Social Media

There are different sample techniques which are used by the researchers for collecting the data. It is evident that the researchers cannot collect data from the entire population. Therefore the researchers take the sample from the population which is a representative of the whole population. In this study the simple random sampling technique has been utilized. The simple random sampling is the most common sampling technique. The key advantage of this sampling technique is that it is less costly and takes less time. The simple random sampling technique is also less complex than other sampling techniques

Research instruments of Strategic Management in Social Media

As discussed earlier, the data will be gathered by using the survey and interview approach. In the survey the questionnaire will be used for data collection. In the questionnaire those questions will be asked from the participants from which the relationship among performance and merger can be understood. The questionnaire will be filled by 250 participants. The participants have the option to skip any of the questions which they think is not important or not appropriate for them to answer. The semi-structure interview will also be conducted for gathering the data.

The questionnaire is used for this exploratory research study as the instrument of the study. The adapted questionnaire is used which is designed by considering the five-point Likert ranging scales and the questionnaire consists of the three demographic questions like age, gender, employment status and educational level. The close-ended questionnaire is used for the exploratory research study, and the questionnaire is designed in easy English language.

The Adapted questions are those questions that are self-generated for the conveniences of the respondents. A total of ten questions are designed for all of the independent and dependent variables. Two question designs for each variable because there are 5 variable one dependents and 4 independent variables. See Appendix. The questionnaire will be distributed to the participants by e-mail and using personal contacts for collecting the data related to the questionnaire. For filling the questionnaire the proper permission letter will be taken from the University for this Research Work.

There are several methods for collecting the data from the respondent of the research study as the millennial participants but the survey method is chosen for the research study. Because the survey is the best method for analyzing the questionnaire in effective manners. All the respondents will be ensured by providing them a Confidentiality statement, Data protection statement, Anonymity statement and Right to end or refuse statement on the top of the questionnaire which will be part of the research as well in the appendix section. The data will be collected according to the ease and conveniences of the participants who are the respondent for this study. The interviews are also utilized to conducting the research study and the interviews are conducted from the ten managers of the various organization. These managers re performing in these companies on various designations in order to offer the various strategies to their business.  

Data analysis tools and techniques of Strategic Management in Social Media

After gathering the data the data analysis will be performed. It is highly important to analyses the data because if the data is not analyzed then the reliability and validity of the data will not be known. As discussed earlier the descriptive research approach has been implemented for gathering the data from the individuals. In this study both types of data will be gathered, which include secondary data & primary data. The secondary data will be gathered by conducting the Literature review and by collecting data from books & credible internet sources. The data has been analyzed by using the SPSS software. The SPPS is the best tool that is used for analyzing the data in effective manners this tool is best fit for such kind of analysis because it generates the charts, graphs and tables. By using this software the data can be interpreted in a good way. The chances of data manipulation can be minimized by the utilization of this software. This is one of the most important and best tools of the econometrics the statics are referred to as the. It is utilized to charts, graphs and the data can be explored and presented for generating the relationship of the various constructs.  

Research limitations of Strategic Management in Social Media

There was not any particular limitation for this research because this research study is conducted by using both research methods. There were issues with the lack of integrated technology to have effective contact with the respondents in the various companies is a big problem, as far as the marketing process of the company is concerned. Lack of integrated and modern technology impairs the process of the respondent’s engagement. A person expects that if they act in a definite method or carry out certain responsibilities, they are likely to accomplish their preferred result. In the place of work, this result, given that it’s optimistic, is the main driver that be able to force the responsibilities given to workers are carried out. The input is to the attainment of the uppermost possible consequences deceit to identify the feature that forces each person in the labor force.  It’s critical that separately from bearing in mind that the concluding result is valuable, the employees also consider that they are competent in performing the specific mission that’s predictable from them.

Conclusion of Strategic Management in Social Media

By summing up the entire discussion it has been concluded that the research study explains the material and methods that are utilized in this study in order to compose this research study. The methods are explored that are required for measuring the strategic management in social media.  It explains; In this paper, primary and secondary data techniques are utilized for collecting the relevant information and these techniques include a literature review and reference to different reports, newspapers, and existing information in Media. However, there is not enough information available on the topic of strategic management in social media which could be seen as a limitation to this study.

Building research and relating it to the already existing information is a foundational block of all activities associated with academic research.

But this process has become quite difficult and complex. Within the field of business, production of knowledge is rapidly increasing while at the same time, it remains interdisciplinary and fragmented.  That is the reason why the literature review is considered a relevant method of researching and has been selected in this paper. The design of the study explains along with the complete procedures and materials that are required to answers the research question as well as to attain the objective of the study. The design of the research study explains about the Research philosophy, research approach, research strategy, research methods, source of data collection along with its techniques and analysis. The mixed-method research approach is utilized for conducting this study.

References of Strategic Management in Social Media