Report on Corporate social responsibility of the Coca Cola Company

Coca cola Company:

Coca cola is one of the largest companies of beverage that provide refreshing soft drinks to the consumers in all over the world. As manufacturer, retailer, marketer at multinational level, is one of the largest selling brands of nonalcoholic beverages. It is the 3^rd most valuable brand that use by millions of customers according to their taste. It provides its beverages in more than 200 countries and open happiness for all the customers. They develop value and create a difference; through its brands and actions it inspires moments of happiness and optimism and it refresh the world through its drinks. The vision of the company is including 6Ps as; people, portfolio, partners, planet, profit and productivity. Its core objective explain that the brand must be develop in such way to show fun, optimism, passion, creativity inspires to all the consumers. To conduct business ethical, it was globally recognized.

Corporate social responsibility of the Coca Cola Company:

In more than 200 countries, coca cola proudly serve and its territories are spread all around the world. Corporate social responsibility is the basic theme of the business. In other words it is the DNA of the coca cola company. Corporate social responsibility is the commitment of Coca Cola Company to establish the communities at sustainable level. Its operating income is more than its previous year and the company invest its all investment in the disaster relief programs, humanitarian, women’s empowerment, education, healthy living initiatives and water stewardship programs. As a part of corporate citizen ship program, we also launch a number of campaigns in multiple countries according to its investment criteria.

Coca cola is the member of world wide fund for nature and then improve the water consumption and develop a framework to maintain the water resources. Company also enters in the membership of public-private initiative that flow the disclosure of water sustainability policy and implement to assist the firm and its operations. The determination of sustainable implementation explains that to safeguard the image of enterprise and economic benefits, improve the corporate social responsibility. Company influences the behavior of consumer by promoting the brand reputation at large scale. (en.coca-colaarabia.com, 2018)

Stakeholders of the Coca Cola Company

Company is committed with its core component the ongoing stakeholder engagement for the business activities, annual reporting process, business and sustainability strategies. To become capable to identify and address the potential issues collaboratively and proactively, the engagement of stakeholder view as continuous dialogue rather than event driven. We also focus on creating shared opportunities as our business grows and doing so in the right way as active member of the communities where we live and work. Approach of stakeholder engagement also provides a back ground in the following basis: accountability, consistency, inclusivity and transparency. There are different types of stakeholders attached with the company and different contracts are develop for making the relationship. So some of the stakeholders are given and how company engages with them. Trade group and industry and policy organization, peers and suppliers, shareowners and analyst, nongovernmental organizations, governments and regulatory authorities, employees and communities, customers, consumers and bottling partners. ( The Coca-Cola Company, 2018)

Marketing impact of the Coca Cola Company:

Coca cola is one of the famous brands who attract maximum number of customers through their effective advertisement. Is marketing strategies are very strong and manageable for the company. Social media like TV face book, YouTube and many other platforms are helping in promoting the products among different customers. By using the social media, we build our brand and spread happiness and optimism among people or users. The relationship with the stakeholders of the company also develops through the social media and also through the official website of the company.

Company establishes different commitments related to their interaction with each other and also with public and all these interactions also implemented on the platform of social media. All the associates and our agencies, suppliers and vendor also doing the same commitment with the company as coca cola is monitor the behavior reasonably in the space of social media and also keep all the records of participants according to law of industry that best practices. Company is responsible for the technology usage and also separate from any other organization that uses software, spywares and malware. Company also gives respect to other third party rights, rights of publicity, copyrights and trademark. Company give complete protection to the privacy of consumer with applicable privacy policy, rules, regulations and IT security policies in compliance with laws. In every social media engagement company is transparent.

            As a further business of company, company gives respect to the rights to its associates and its authorized agencies that use its blogs and other tool of social media. Other associates recognize that company has responsible for its behavior and they all aware of the implications of engaging in social media and online conversation related to company, its brands and its business. so company is using the social media platform according to its requirement and also manage all the issues related to response of company on social media. Social media is strong place to communicate wit all the stakeholders in minimum time and also keep record of all the dealings and also maintain a long term relationship by resolving all type of issues in less time. Every update also shares among the stakeholders according to their requirement and also company can determine the solution before any major issue arises. So coca cola is the company that implements the marketing strategies in its all related areas and also works according to international standards and transparency and provide a quick response to all the stakeholders and associates of the company in most appropriate time period.

Coco Cola Company is the most famous brand among many other beverage companies and it provides a high quality range of drinks to the consumer among many competitors. Its utilization of communication through social media is very effective and its corporate social responsibility and its relationship with the stakeholder become more strong when the its social media response increase its demand and reputation among the customers. (coca-colacompany.com, 2019)

Reference of the Coca Cola Company:

The Coca-Cola Company. (2018, august 27). 2017 Sustainability Report: Stakeholder Engagement. Retrieved from https://www.coca-colacompany.com/stories/stakeholder-      engagement

Coca-colacompany.com. (2019). Social Media Principles. Retrieved from https://www.coca-colacompany.com/stories/online-social-media-principles

En.coca-colaarabia.com. (2018). Corporate Social Responsibility: it’s in our DNA. Retrieved from https://en.coca-colaarabia.com/our-company/corporate-social-responsibility-it-s-in  -our-dna