If you were to define the “persona” of the ideal/target customer, how would you describe this person?

 It can be said that the target customer for the golfing application developed by Cal MacTavish would be “core” or “avid” golfer. In accordance with the text of GolfGamez, an avid golfer in the US is someone who is capable of playing 25 or more than 25 rounds on an annual basis. Meanwhile, a core golfer is an individual who usually plays 8-24 golf rounds on an annual basis. These are the types of players who are willing to pay money for application to enhance their experience of golf instead of players who only play gold one or two times in a year. Additionally, these customers are not only passionate and excited but they like the game of golf as well. Following is how the number of these individuals can be calculated in the US:

In 2018, there were 23.8 million golfers in the US and 28 percent of them are avid golfers which means that they are approximately 6,664,000. And 27 percent are core golfers which means that there are 6,426,000 golfers in the US. Therefore, there are 13,090,000 golfers who play 8 or more than 8 golf rounds in a year. The above-given characteristics are associated with the ideal customers of the application while these are the actual numbers of such customers in the US.

1.      How many revenue streams would be generated from each user?

The very first revenue stream would be created by customers purchasing the application. As they would buy the application, it would generate revenues. The second revenue stream would be generated from the coupon offers of Groupon. Using these offers, golfers would be capable of accessing and browsing discount and high-value coupons for services and equipment of local golf. Instead of pushing these discounts on people, they would be able to view these offers when they want to view them. This Groupon model generates the first revenue stream from these discounts. The third revenue stream involved the idea of compelling golf players to connect with one another by playing a number of side games. For instance, a Nassau would have the option of betting as players would be able to bet ten dollars or more on eighteen holes involved in the game.

Skins is another game and each hole has a specific value. Typically, groups would be able to purchase the skins game and money would be split by the skins which are achieved. The last side-game was Bingo-Bango-Bongo which would enable players to be quite competitive in spite of differences. It has been estimated that as players spend their time on side games, a single player would at least make MacTavish earn $18. This would be multiplied by the number of users playing side-games. In the first year, the revenue earned would lesser than the revenue earned in the second year because more players will be attracted to the game in the second year.

2.      Did MacTavish overlook anything significant or under-estimate any expenses?

Although it can be said that MacTavish noted all the significant expenses that might be incurred if he pursues the development of application, there are some areas which have been overlooked by him. For instance, he has determined the costs of only a single full-time developer and not more than one. In the field of application development, there is a necessity of hiring more than one developer so that if a problem occurs in the development of application, the team of developers can work together to identify it and resolve it as soon as possible. In addition to it, a manager is needed to monitor the tasks of both the marketing manager and the developer. The costs required to hire this manager are not identified as well.

            If I were MacTavish, I wouldn’t begin funding the business until I had enough financial support to hire a proper team to work on the application and cover other expenses as well. In addition to it, I would consult a financial advisor as well and make sure that I am not underestimating or overlooking financial costs. Once I have enough financial backup to run the business effectively, I will begin to fund it.

3.      If you were Cal MacTavish, would you quit your job to pursue the startup? Why or why not?

If I were Cal MacTavish, I wouldn’t quit my job to invest in the business because I wouldn’t have the necessary financial support to bear the additional costs that might be incurred due to some issues. It is common for a business to encounter different types of issues and sometimes, unpredicted problems also occur which can cause businesses to lose their ground as they don’t have the necessary resources to cover the damages. Considering the fact that I have a decent job with additional benefits, I wouldn't risk it for business until I know that even if something adverse happens, I can resolve the issues.

Once I have accumulated sufficient resources for investing in the business, I will consult a financial advisor and take his advice as well. In addition to it, I will make all the necessary plans to ensure that even if something unexpected occurs, I can address it as soon as possible. Moving on, I will begin to make a proper team that can help me develop an application that I need. For instance, first of all, I will hire an HR manager who can help me select the people my business needs and then I will take further steps.