Explore the CSR and/or Sustainability approaches of Brookside dark chocolate and explain the areas of its policy and practice.

Brookside dark chocolate is a multinational organization that manufactures dark chocolate for its customers and prospective buyers. The chocolate lovers always want to have their Chocolat because company is providing a high-quality taste to its customers as well as the second reason for famously of their chocolate is that they are also providing chocolate in the different flavors. They are focusing on fulfilling the requirements on daily basis of the customers, buyers, and consumers everywhere they live as well as use the products of Brookside dark chocolate for anticipating the ambitions and the clients or consumers as well as to responds them timely and in very creative styles. The strategy of sustainability of the company has some important points such as purpose driver growth, reduce the environmental impact, Supporting the bright future as well as improving lives throughout the communities of the company.

Furthermore, Brookline dark chocolate creates goodness by using some techniques of other corporate social responsibility for sustainability. They are managing their supply chain by providing ingredients or the raw materials to their customers, manufacturing, distribute their famous brand throughout the world as well as fulfilling the requirements of the customers and consumers. It also focuses on providing the best services to the customers as well as competitively by branded products, which will bring improvement in the quality of life. A total commitment is required for the exceptional products as well as the standards of the performance by the long term success of Brookside Dark Chocolate to work together in an effective manner as well as for the inclination to generate new innovative ideas as well as to learn consecutively.

The Brookside Dark Chocolate sustainable plan of living set out for decoupling the growth but enhance the company’s social impact in a positive manner from the environmental footprints of the company. So, Brookside Dark Chocolate has three major and big objectives, which are supported by nine commitments as well as the targets spanning Brookside Dark Chocolate’s economic performance, environmental as well as social performance throughout the value chain. Furthermore, it will be continued to work with others to pay attention to such areas where Brookside Dark Chocolate can perform and run the biggest change as well as provide support to United Nations goals for sustainable development (Kizil, Eddy, & Crowell, 2013). The Big goals of the corporation are reducing the environmental health by half, improving the wellbeing and health more than 1 billion as well as increasing the livelihood.

1.      In your opinion, how does CSR contribute to the overall objective of Brookside Dark Chocolate and what outcomes it has for its business?

Brookside Dark Chocolate has set three goals or objectives which will be achieved in the next years. The CSR is contributing the costs for enabling the investment within Brookside dark chocolate’s capabilities as well as generation of the growth. It helps to make complication decisions for relocations of the resources for the company’s highest priorities as well as determined every function of the business of the company for attaining the goals. The plan is the outcome of the working of ten years by the corporation for identification of the long term path for increasing sustainability. The corporate social responsibility contributes to achieving goals of the company by providing benefits to the company. Corporate social responsibility (CSR) is providing several advantages to the company. It is providing benefits potentially by making the company a better and effective brand in the world, by reducing the total costs on the product production, by bringing improvements in the financial performance, by growing the company, by making reputation of the business of the company in the positive sense as well as by making the loyalty of customer and the enhancement in the sales of the company. By having all the things by the corporate social responsibility, the company can easily achieve its objectives and goals. Brookside Dark Chocolate is one of the biggest corporations in the world which is very benefitted by corporate social responsibility as well as CSR has made a positive reputation around the world. By having positive reputation, Brookside Dark Chocolate is going to achieve the biggest ever goals (NGURE, 2018). There are several outcomes Brookside Dark Chocolate has right now for the business. The first outcome is that the company is successfully reduced on the costs on the production of products as well as the company has a plus point now the save the money. Although, Brookside Dark Chocolate is also focusing on to make the environment sustainable by minimizing wastes of the company. They have found a very talented and loyal staff and employees. The main finding is that Brookside Dark Chocolate becomes now a giant in the market and due to this reason many investors desire to make link with the company for their business purposes (THUO, 2015).

References of Corporate Social Responsibility (BROOKSIDE Dark Chocolate)

Kizil, C., Eddy, V., & Crowell, L. C. (2013). Hershey's Entry to the Australian Market with a New Brand: An Accounting and Marketing Perspective. Emerging Markets Journal (EMAJ), University of Pittsburgh Press (USA), 97-126.

NGURE, J. (2018). INFLUENCE OF MARKETING STRATEGIES ON PERFORMANCE OF STRATHMORE UNIVERSITY, KENYA. MARKETING STRATEGIES .

THUO, M. R. (2015). Effects of Corporate Social Responsibility on Financial Performance of Manufacturing Companies in Kenya (Doctoral dissertation, Doctoral Dissertation, University of Nairobi). Corporate Social Responsibility .