Report on Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Acknowledgement of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

All the information that is used in this report is true and clears which is collected from authentic resources. This report is prepared on the Al Marai organization which is the largest organization for the dairy products and it provides the products to millions of customers on daily basis. We are very thankful to the Al Marai organization and its management to provide all the detail information about the operations and functions of the organization and also give authentic information related to our topic. This report is going to prepare with the support and help of organization and its team and all the data and information that is going to used in the report is based on facts and true information. We can elaborate all the terms and conditions of the organization in effective manner and also follow its privacy policy to obtain the data used for this report. Al Marai has many competitors in the world and it provides high quality products among its competitors to all its users. So we are very thankful for the organization that allow us to get the authentic and real information based on true facts are provided for our report and also support our effort that high light the internal affairs and strength of the organization that utilize to achieve their targets.

 

 

 

 

 

 

Abstract of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

This report is prepared for the effective and strong strategies that the AL Marai organization is going to implement for making it reputation string and effective. Al Marai is the best organization that provide high quality dairy products to all over the world and  its customers are making strong relationship with them due to their high quality product and its reputation in the international market is very strong and the organization is very much loyal with the customer because it consider the actual requirement of customers and then provide then product according to their taste and requirements. In this report we are going to explain the product and scope of the organization, its effective strategies related to its product development, how its strategies are helpful for the making strong image of the organization in the market. Because it is very important for the organization’s to develop it effective strategies and then utilize its strategies in making its reputation among multiple competitors. Reputation is not an easy achievement for the organization because many problems are come in the development of the organization and also many competitors present in the market that also provide the same quality product to capture the customers and divert their attention. So Al Marai has to face tough competition and through its product development and manufacturing techniques the organization develop a good reputation among its all customers. In this report we are going to discus effective strategies that help to develop strong reputation and also promote its production and sales at international level.

Table of content:

Acknowledgement………………………………………………………………………………2

Abstract………………………………………………………………………………………….3

Introduction about the study…………………………………………………………………….5

Brief about the company………………………………………………………………………...6

Literature review………………………………………………………………………………...8

Objective of study

Methodology

Hypothesis

Results

Major findings

Suggestions

Conclusion

Reference

Appendix

Introduction of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

            This study is about the organization named Al Marai in the Saudi Arabia. This the largest organization related to dairy products in all over the world. Six types of different products the Al Marai is offer to its customers that include dairy, foods, juices, bakery, poultry and infant. It’s run in operations in more than 9 countries and in 4 continents. So its product development and manufacturing occur at large scale. Its product can cover the more than 50% of the market demand with its all type of products at international level and also maintain a high level of quality of its all products because it’s all products are develop and manufacture in its own farms and factories and its all cultivation also occur in its own farms. So the product is going to develop with such ingredients that all are prepare by the organization. The major factor of every organization to develop a good reputation in the market because when the reputation is strong then attraction of people automatically increase and also enhance the demand of the product increase among customers.

 When the organization meets the quality standards than a trust is develop toward the customers that this organization follows the quality standards so it is going to provide high quality product to its all customers. The high quality also shows in its all type of the products and also maintains its level of quality with its effective strategies that is going to discuss in the report. This report help to explain all the strategies and techniques that the organization is going to used for its better development and compete its competitors according to international standard and also built reputation of high level. Different methodologies also used to explain its reputation and high quality product and explain that how the organization work effectively by maintain its reputation.

Brief about the company of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation:

Al Marai Company is the greatest organization in the Saudi Arabia because it supply the largest range of the dairy product in all over the world. It has greatest market value because it markets the fruit juices and dairy products and also operates the dairy farms and processes food to its customers. Meaning of AL Marai is Green Pastures because it is an Arabic word. AL Marai has strong vision, mission and its values. Its mission explains offer the beverages and food of high quality and full of nutritious that bring enjoyment in the everyday life of the consumers. The vision of the Al Marai explain that with superior beverage food and products, leading the chosen market  and become the preferred choice of the consumers among many competitors. AL Marai has different values in its organization and also in its products that are excellence, respect, innovation, passionate, sharing and adaptable. These all value is the basis of the organization and its all employees of all level follow these values to accomplish the target of the organization. (almarai.com, 2019)

Through quality, organization driving the growth of its product. Organization follows the quality and safety of food through commitment. In delivery safe products to satisfy the need of customer, organization applies the highest quality and regulator standards to increase our competitive advantages. In the start of the organization the growth occurs at steady level but within two decades its growth are occur beyond the expectation. a unique and innovative infrastructure is presented by the organization that include production operations, high class farm and distribution system for its all type of products. Quality is the first priority for the organization because due to their high quality product, they are became the most famous brand among the customers. They always follow to meet the domestic market needs and it always follow the basic principle for producing the quality that bring trust of the consumers and stay loyal with its customers. Organization manages its business by following the quality and product development division.  The talent of innovation and quality of product never let down in case of any complexity or growing size of business. Organization always follows the product development processes of world class product that satisfy the need of its all customer at high level and make a strong relationship with its all customers.

To ensure the quality and food safety of AL Marai  products, the  organization follow the supply chain process and determine all the pints start from the fed of production and its manufacturing, distribution and packaging of the product , also conduct different test to determine the effective product supply to its customers. Al Marai focus on its transparency and highlight the quality of its all operations that show that how the company is going to present world class products to its customers. AL Marai state of art explain all the facilities that present its product development and also show that what type of product the organization going to present with all facilities. (arabianbusiness.com, 2019)

Al Marai offer five major type of products to its customer that include dairy, juices, bakery, poultry and infant nutrition. Its dairy products are consider as core of business this category of the product include multiple products  include ghee, butter, processed cheese, desserts, yoghurts, milk, cream, milkshakes, flavored milk, laban and fresh milk. Due to fresh juices offer in the market, AL Marai became the largest supplier of the fresh juice in the market. It expands its production through bakery items in 2007 with modern food industries and western bakeries. It offers the poultry products in 2009 and now offer largest range of product of poultry. It also offer the nutrition infant in the market with the joint venture of Mead Johnson and launching new and innovative formula for the children. As a mark of quality the people trusts the Al Marai and its all products and its effective reputation in the market attract more and more people towards the product and this company and also offer high quality and wide range of products to its all level of customers. (arabnews.com, 2019)

Literature review of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation:

            Al Marai is the world famous organization at international level because it provides high quality products its customers in most reasonable prices. Al Marai is among most famous and renowned brands that are very much reliable and trusted by Saudi Arabia in terms of making the people confident that they are having the best dairy product for them. Dairy products are very much important and necessary for the human being in order to stay healthy with a good life. This brand is very famous among people of Saudi Arabia and hence they have a good market captured by them in terms of getting fame and good reputation. (Zannad, 2018)

They have juices, bakery goods, infant formulas and a high quality branded dairy products collection that all are made of high quality material and are pure and original as well. Across Jordan, Egypt and Gulf region its sales are very much increased and they have a good number of satisfied clients from the quality and purity of their products. There are many different things that they also consider properly and efficiently as the more you are efficient with the perspective of your business the more you will be able to earn the attention and attraction of the audience. Food products are very much important to be considered efficiently and properly among all the people who are going to manage the things very much efficiently and they keep people healthy and fit of the spending of a healthier life style. 

There are many different and unique aspects that people considers it among food and especially in dairy products like freshness, product quality and many other things that needs to be of high quality so that they can get a healthier life by having these food stuff. Al Marai Company is making people very much satisfied by providing them high quality food products and along with them by giving them affordable food prices as well. The more people tried these company products the better they find it and hence they were very much efficient and idealized among the use of other companies dairy products. They are very much well aware of the fact that if they get unhealthy food they will become unhealthy and this will make them unfit for spending a food life. (Fabbe, 2019)

Al Marai Company has used many technological aspects in terms of making their food more pure and processes it more fruitfully so that it will take a better place in the society. On daily basic they use to serve a large amount of users by their high quality products and in the mean while they are going to spread the other aspects eventually in a positive manner. The products all at Al Marai are genioun and hygienic that you can test them anytime or buy anything you want to test it. All the products are made by keeping the perspective of the health of users at first. It has huge shareholders around 70,000 and within the Gulf countries they have more than 43500 laces customers along with a team of thousands employees that are ready to serve them all the time. (Arabnews.com, 2017)

There are many different things that not only made your work easy but also had made your choice to select the best among rest very easy. They have new cheese plant along with being on 2^nd number in terms of having second larger central processing unit. They have juices which are made of best fruits selected from high quality farms that came on number 1 so that you will get a pure hygienic and healthy juice that makes your health better. The snacks that they serve are very tasty and along with great taste they have all healthy ingredients as well. Desserts and yogurts are also made you pure food material that stays fresh and have a very relishing taste as well. The culinary products including cheese, creams and milk are also available here that are made of fresh farmer’s milk and that are also made of calcium-rich milk of cow’s. The most important function among its services is the products strategies that made him more famous and advanced among all its existing products as they are going to manage your worth among other brands you are having a competition with. (almarai.com, 2018)

They also have the facility to deliver food at your door step and that food has the same level of quality you will get at their stores. They annually cover more than 110 million kilometers in delivering the products to people and people are very satisfied with the quality of food they provide on delivery too. This is a very innovative and attracting idea to get fame as many of the times it happens that the more you get involved in the marketing process the better they will get the ideas to make more highlight their workings and more important thing is that they are going to keep it functioning appropriately and working efficiently among the products they are serving the people. There are many different things which not only make the innovation of your product very much outstanding and very much interesting along with having a perception with good amount of audience attraction towards the Al Marai company. (UKEssays.com, 2016)

It has strong reputation in the market because of its high quality product. It offer different variety of products according to requirements of the customers and it also built a strong relationship with its all customers who show their trust on the organization and also consider that the product of AL Marai organization are the best product as compare to many other products. In order to meet the growing need of the domestic market Funder of Al Marai offers the traditional farming. To obtain the target of the organization, many agricultural projects must be established. Into the modern dairy farms, Al Marai enters into the market with the processing of fresh milk and laban. For the right job, recruiting of right person with advance production facilities technologically enhance the level of company. Within the GCC countries, the Al Marai serves the high quality and hygienic products to more than 50000 customers on daily basic. Its success depends on the infrastructure that involves the processing plants of farms, dairy, juice and bakery. It also utilizes the expertise of distribution and marketing that provide high quality product to the customers at international level. The reputation depend on the product and the advancement of product depend on many factors like sustainability, quality and innovation. Strategies are implement that follow the sustainability, innovation and also determine the quality of product according to specified standards. (almarai.com, 2018)

In operational efficiency and cost rationalization, the innovation plays a very important role which have track record of high level. Action, accountability and agility are programs that focus all the parts of the organization. For working more efficiently and reducing the cost, manager needs to identify the different ways continuously. We have skills to convert new ideas, manage the changes of market and provide a huge range of product to the customers. Its sustainability framework helps to manage its all operations with higher standards. Al Marai at regional , global and local play a major role at social, environmental and economic level. Main aim to enhance the shared value  through integrated management. Its sustainability framework helps to explain all the area of the company that should be balanced and managed to make the company more successful, resilient and inclusive. Also settle its all material issues  follow the sustainability approach. Its sustainability framework handle different aspects like generate significant economic value, prioritize quality and safety, nurture and reward colleagues, ensure ethical and sustainable sourcing, reduce natural resources use and waste and promote responsible consumption. (content.argaam.com, 2018)

            As we know that quality is the major element of the AL Marai products until it reached to customers. In management of retail supply chain, production control, testing and research laboratories, and the farms of AL Marai get equal care and attention. It’s all supply chain own the AL Marai itself so it focus in all the step of product development, its packing and distribution  because company want to maintain its upper standard of production and supply. The main objective of the company is to get committed with the satisfaction of consumers.  And it also require constant innovation and development is all products. The production, marketing and distribution infrastructure of the Al Marai enable the smooth distribution of all the fresh products on daily basis to millions of outlets to provide healthy and fresh product to all its customers. With this effective distribution, it is going to be the biggest distributor and manufactures in the Middle East. For the growth of business, this is very important to bring innovation and also introduce new type of product to keep in the market and also meet the requirements of its customers. (almarai.com, 2017)

            Al Marai its strong commitment with the quality of the product of high quality for its all customers. Strategic decision making help to integrate the vision of company with effective principles of operations and great practice at level of production. For attendant challenges and for growth the quality is considered very essential for every organization. For quality assurance the department of development and quality take the responsibility for the products. The research and development department of the organization focus on all the needs and preferences of the customers and always consider the requirements with latest technologies. According to international standards organization, the organization follows the highest standard of food and health safety. Al Marai implements the technologies of modern food and for production, develop the more advance plants on the organization. It also utilizes the best quality ingredients in its all products at global and local level. (almarai.com, 2018)

            Al Marai is very much proud on its marketing practices, initiates and ethical standards that minimize the wastage of food. Related to nutrition value, the consumer offers a better range of products. Reduce the wastage of food and promote the product according to our standards. To encourage the reasonable consumption and improve the way of production proper strategies and methodologies must be utilized by the organization. Al Marai focuses on its all transaction of product development and its supply in the market. Strategies for the good reputation is very much important for the organization because its reputation enhance its production and development according to standard rules and regulations. But the reputation effect due to product and its quality, its variety that offer in the market. The consumers are the main part of every market because the product development mostly occurs according to requirements and needs of the customers. Al Marai is the organization that develops its all product according to demand and need of the customers because they committed with its all customers with high quality product and also provide the fresh and healthy products with sustainability framework. Al Marai also focus to enhance the processes of procurement with appropriate ingredients and by follow the high standards of social, ethical and environmental inputs. (almarai.com, 2018)

AL Marai also follow the effective marketing practice that help to promote its all products according to its unique features and ingredients and also provide detail information about the product to all its customers. It is very important to be transparent in front of its customers because they want to know each and every element of the product and its development. Credible and clear communication with its customer becomes possible with the reasonable marketing practices. The marketing department of the Al Marai is responsible for promoting the product al all level and also presents the product according to customer requirement so many customers willing to buy the product to fulfill the requirement. So , Al Marai is the greatest organization that provide high quality and fresh product on daily basis to all its customers in all over the world by utilizing its effective marketing, and distribution channels and processes.

Research objectives of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

There are the several research objectives of this study that will be attain in other parts of the study but few of these objectives are considered on high priority and these are focused to attain in this study. These objectives are stated as;

·         To build strategies for Almarai company in order to markets their products in Saudi Arabia or across Saudi Arabia.

·         To establish the strategies that can be used in order to achieve the good reputation of Almarai Company across Saudi Arabia.

·         To measure the relationship among the brand awareness and reputation of Almarai company.

·         To aligned the link among the product differentiation and the reputation of Almarai Company across Saudi Arabia.

·         To identify the effect of innovativeness on the reputation of the Almarai company within Saudi Arabia.         

Methodology of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

This section of the research study explains the material and methods that will be used in this study. It also explores the design of the study that is adopted in this study. This sections of the study explains about the sources of data collection and research methods. It provides the details about the research instruments and respondents details along with the geographical area of the study. It explores the concepts about the stastical tools that is used in this study for analyzing the data. Geographical area of the study explores the views about the respondents of the company from which area they belonged and engaged in utilizing the brands and products of the Almarai Company.        

Data collection methods of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

The theories are collected from different industries in Saudi Arabia and other countries such as Malaysia, India, Jordan, Kuwait, and Qatar and will link these Independent variables with reputation of the company. The reputation of the Almarai Company also has been analyzed by using its historical data as; annual reports of Almarai Company, news article related to the brand awareness and quality products of the Almarai Company.

In this specific study which is collected through different resources, the data is based on the perspective that the source of data collection will be according to the variety of utilization of the products of Almarai Company which is considered better in preparing the literature and the articles about brand awareness of the company’s product and also deal with the data which could be in same nature collected from other source. The certain piece of study is done with authentic information to make sure that the research question is valid to attain the goals set by the company. The research is based on the collection of the information from existing source of information while as concerned with the basic or primary source of data collection based on two basic method of research such as qualitative research and quantitative methods. When we adopt quantitative research method, it required to prepare questionnaire to collect data from public. 

Research methods of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

In this research study, there two types of research approaches are user one is the qualitative research that is carried out by using the previous researchers work, and another other approach is the quantitative research that is carried out by using the primary data for the research. Research study is done by using the both method of research. The one is qualitative method which explore the ideas about the different hypothesis. The qualitative research method includes the analysis of the relevant content which is too researched. It could be based on different type of research such as ethnographic research which is examine of the ethical values, interviews, analysis and solution of case study. The outcome of the qualitative research is descriptive in nature which are feasible to drawn from the collected information. As concerned with quantitative research method are based on numerical, mathematical problems and statistical analysis of the data which should varies with the existing data analysis researched before according to different concepts in managerial system.

Geographical area of study of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

It includes the various regions from which this study has been conducted at where the questionnaires has been distributed to the consumers. The data is collected from the super markets of Saudi Arabia that are spread in the various regions of the Saudi Arabia. But only one state Riyadh Saudi Arabia is selected in order to conduct this study.  The data is conducted from respondents who visits the super market in order to getting the products of Almarai Company. This study has covered the geographical area of the well broad area of the Riyadh states. The super market that are selected to conduct the study is given in the below map. For conducting this research study proper permission has been taken from the manager of the super stores. The series of the super stores are given in the below map.  

Respondent’s details of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Data is collected by using the simple random sampling techniques. The normal consumers of the Almarai Company are the sample of this study who are selected to collecting the data. Data is collected from the 250 respondents from which only 240 respondents have filled the questionnaire in order to providing their view about the reputation of the Almarai Company. All of these respondents are selected from the various super markets of the Riyad Saudi Arabia. The respondents have enforced to fill the questionnaire.  

Research instruments of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Self-administrated questionnaire is used as the instruments of the study that is used to collect the information from different respondents. The method of conducting the research is questionnaire which is designed taking in consideration the learning aspect of the research scale from strongly disagree to strongly agree. The questionnaire includes two main parts; the one is the respondents with demographic profile and the second part of this questionnaire is related to exploration of the constructs.

Statically tools of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

SPSS is used to analyzing the data. SPSS is the stastical packages for social sciences that is used to analyzing the data. This is good software that is usually used to analyze the data in good way. This accurate software because it could overcome the risk of manipulation. The information is examines through the SPSS software. This software is the suitable tool for analyzing, interpreting conducting the outcomes of the research variables. It provides the good effects to measure the relationship of the variables. It is good tool for generating tables and graphs because it could overcome the risk of manipulation. By putting the data in the software it shows the accuracy of the software that information can be measured in good way with respect to measuring the quality of the day.

Hypothesis and conceptual frame work

H₁: Brand awareness has positive impacts on the reputation of the Almarai Company.

H₀: Brand awareness has not positive impacts on the reputation of the Almarai Company.

H₂: There is the positive association among the Product Differentiation and reputation of the Almarai Company.

H₀: There is not positive association among the Product Differentiation and reputation of the Almarai Company.

H₃: Innovativeness has positive impacts on the reputation of the Almarai Company

H₀: Innovativeness has not positive impacts on the reputation of the Almarai Company

Results of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

There are two types of the analysis that are conducted in this study these are the descriptive and inferential analysis. Descriptive analysis leads towards the demographic profile of the respondents that are the age, gender, and education level and employment status of the respondents. The inferential analysis are related to effects and relationships of the variables. It includes regression and correlation.

Descriptive Analysis  of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Tables

Age
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	18-24	65	26.9	27.1	27.1
	25-34	59	24.4	24.6	51.7
	35-44	59	24.4	24.6	76.3
	45 or above	57	23.6	23.8	100.0
	Total	240	99.2	100.0
Missing	System	2	.8
Total		242	100.0

Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

The first question of the questionnaire is explored in the above tables that is related to the ages of the respondents who have participated in this study in order to provide their ideas for the reputation of the Almarai Company and their related variables. It is represented in the table that there are only 65 respondents from 240 who falls in the first age group that is 18-24 years old. It is 27.1 % of the total respondents. The 59 respondents are of the 35-44 years old and these are the 24.6 % of the total respondents. The 59 respondents are of the 25-34 years old and these are the 24.6 % of the total respondents. Only 57 respondents are of the 35-44 years old and these are the 23.8 % of the total respondents. These statics shows that the frequency of the respondents is almost same there is little difference among all of these respondents.

       Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

The genders of the respondents is the one of the most important questions while conducting the research about any company or brands. The data for the gender of the respondents is representing in above given table. It represents 92 respondents from the 240 respondents are male who have participated in this study and these are the 38% of the total respondents. Meanwhile the female are respondents are 148 and these are 161.7% of the total respondents. It shows the female were more than the male respondents who have participated in this study provides the views about the reputation of Almarai Company.

Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Information about the educational level of the respondents is one of the most important question that must be asked from the respondents in order to know about their perspectives and suggestion related to the reputation of the company. This table portrays that there are only 67 respondents who have bachelor degree and participated in this research study and these are the 27.9% of the total respondents. 47 respondents have master’s degree and participated in this research study and these are the 28.7% of the total respondents. Only 57 respondents have master’s degree and participated in this research study and these are the 23.8% of the total respondents. The percentages and statics portrays that the most of the respondents of this study are educated persons and their views for the reputation of the Almarai Company will be referred as the authentic.

 Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

While the research is conducted about the reputation of the well-known company than the employment status of the respondent’s matters a lot because of the person is talking about the reputation of the firms than it is necessary to know that who is he? These numbers represents that 40 respondents are private officials who have participate in this study gave the view about the reputation of the Almarai Company and this is the 16.5% of the total respondents. There are 175 respondents who are government officials who have participate in this study gave the view about the reputation of the Almarai Company and this is the 72.9% of the total respondents. It shows most of the customers of the Almarai companies are the government’s officials. 25 respondents are belonged to another professions who have participate in this study gave the view about the reputation of the Almarai Company and this is the 10.3% of the total respondents. This sows there are least numbers of the customers who have not private and government jobs and linked with another professions.

Interpretation   of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

                   

The analysis of the summary of statistical data of firm reputation (dependent variable), brand awareness, product differentiation and innovativeness are shown in above calculation. The calculation of statistical data includes the total number of observation, the lower value of the data, the at most value of the figure, center value of the calculations and the standard deviation value of calculations. The aggregate number of the calculation is 240, and the lower value of each variable is 2 and the at most value is 5. The average value of brand awareness, product differentiation and innovativeness is almost same i.e. 4.3, 4.4 and 4.5 while firm reputation has a little bit small calculation related to the comparison of the different variables. On other side, brand awareness, product differentiation and innovativeness have maximum value of standard deviation i.e. 0.55, 0.61 and 0.62 respectively. The value of standard deviation of firm reputation is 0.748 respectively.

Inferential analysis of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Reliability and validity of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

This table represents the reliability and internal consistency of the data and it also shows how much the information is valid and authentic for more examination of the observation, the value exist in table, the Cronbach's Alpha is considered as the scale set for measuring the validation of the information and it means if the number of Cronbach's Alpha will be more than 0.7 which means information is valid and consistent. The Cronbach's Alpha value for the brand awareness is 0.511 it represents the data is weakly reliable for further analysis and consistency is not occurs in this data. The value of the Cronbach's Alpha for the product differentiation is 0.761 it shows that data is moderately reliable and inconsistency is not occurs in this data. Seamed like; The Cronbach's Alpha value for the firm reputations is 0.517 it represents the data is weakly reliable for further analysis and consistency is not occurs in this data. The value of the Cronbach's Alpha for the innovativeness is 0.753 it shows that data is moderately reliable and inconsistency is not occurs in this data.

Regression analysis of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

a.       Predictors: (Constant), Innovativeness, BrandAwareness, ProductDifferentiation

a. Dependent Variable: Firm reputation

Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

The regression analysis conducted measure the effects of the independents variables on the dependent variables as well as this test provides the guide related to the positive and negative relationship of the variables. The coefficients tables shows that either the variables has positive relationship or negative. The regression analysis is conducted by using this equation

Y=a+bx1+bx2+bx3

In this equation;

Y= dependent variable: firm reputation

A= constant

B= beta

X= independent variables

Thus, the positive values of the variable in the coefficient portrays that there is positive relationship among independent and dependent variables. The values of all of these variables as; Brand Awareness, Product Differentiation and Innovativeness are; .529, .086 and .280. These positive values shows that there positive relation among Brand Awareness, Product Differentiation, Innovativeness and firm reputation. The significance level of variables which is less than 0.05 except product Differentiation. It means there is positive importance between the variables of various kind. The table of the module summary represents the effects of the independent variables on the dependent variables.  The value of adjusted r square is; 0.382 it shows due to the 1% changes in Brand Awareness, Product Differentiation, Innovativeness the firm reputation will be change 38%. As shown in this study (Helm, 2011).

Correlation

Correlations of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation
		BrandAwareness	ProductDifferentiation	Innovativeness	Firmreputation
BrandAwareness	Pearson Correlation	1	.792**	.590**	.590**
	Sig. (2-tailed)		.000	.000	.000
	N	240	240	240	240
ProductDifferentiation	Pearson Correlation	.792**	1	.537**	.537**
	Sig. (2-tailed)	.000		.000	.000
	N	240	240	240	240
Innovativeness	Pearson Correlation	.605**	.664**	.516**	.516**
	Sig. (2-tailed)	.000	.000	.000	.000
	N	240	240	240	240
Firmreputation	Pearson Correlation	.590**	.537**	1
	Sig. (2-tailed)	.000	.000		1
	N	240	240	240	240

    Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

The correlation table shows that all of these variables are correlated with each this study explains that by enhancing the strategies of the brand awareness, product differentiation and innovation the firm reputation will be enhance automatically. The significance level is less than 0.01 for all variables. It means the reputation of Almarai Company can be enhanced by increasing the strategy of the brand awareness, product differentiation and innovation as depicted in the study of (Henard, 2010).

Graphs

Major Findings of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

It has observed in this study and the various analysis that there is positive significant relationship among Brand Awareness, Product Differentiation, Innovativeness and the firm reputation of Almarai Company. Almarai Company improves their reputation by focusing on Brand Awareness, Product Differentiation and Innovativeness.  It is the good strategy in order to improve the reputation of Almarai Company. The regression analysis shows the particular effects of the independent variables on the dependent variable and the Almmarai Company can improves its performance in good ways by considering its strategy.

The correlation analysis shows that positive relationship of the variables which means alternative hypothesis are accepted meanwhile the null hypothesis are rejected. The rejection of the null hypothesis leads towards the positive relationship of the variables. Level of the significance in the correlation tables is less than for all variables as it is less than 0.01. It represent that there is positive significant relationship among Brand Awareness, Product Differentiation, Innovativeness and reputation of Almarai Company. The alternative hypothesis is accepted and null hypothesis and rejected. As indicated in this study (Kalafatis, 2012).

Suggestions of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

This study needs to conduct various implication for the policy making and educational practices. It can be argue that the opening access of the innovativeness for the Almarai company would leads towards the achievements of the diversity equity in terms of the product differentiation, innovativeness and brand awareness in order to enhancing the reputation of the Alamarai company. Meanwhile the other strategies of the related to the marketing and firm reputation can also be adopt such as advertising, promotional strategies and good quality most important for the reputation of Almarai company. In order enhance the reputation of the company the Almarai Company must focus on the innovativeness, product differentiation and brand awareness.

Conclusion of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

It has been concluded that the Al Marai Company is the greatest organization in the Saudi Arabia because it supply the largest range of the dairy product in all over the world. AL Marai is Green Pastures because it is an Arabic word. AL Marai has strong vision, mission and its values. The vision of the Al Marai explain that with superior beverage food and products, leading the chosen market  and become the preferred choice of the consumers among many competitors. Through quality, organization driving the growth of its product. Organization follows the quality and safety of food through commitment. To ensure the quality and food safety of AL Marai  products, the  organization follow the supply chain process and determine all the pints start from the fed of production and its manufacturing, Al Marai offer five major type of products to its customer that include dairy, juices, bakery, poultry and infant nutrition. This study is conducted to establish the new and innovative in order to attain the good reputation of the Almarai Company. It has been observed in this study that there are three strategies that can be adopted for enhancing the reputation of Almarai Company. These are the Brand Awareness, Product Differentiation and Innovativeness. There is positive significant relationship among Brand Awareness, Product Differentiation, Innovativeness and firm reputation.

References of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

almarai.com, 2017. Quality you can trust. [Online]
Available at: https://www.almarai.com/wp-content/uploads/2017/12/corp-book-EN.pdf

almarai.com, 2018. Profile. [Online]
Available at: https://www.almarai.com/en/corporate/almarai/profile/

almarai.com, 2018. Sustainability. [Online]
Available at: https://www.almarai.com/en/corporate/sustainability/overview/

almarai.com, 2018. Sustainability Report 2018. [Online]
Available at: https://www.almarai.com/wp-content/uploads/2019/04/Almarai_Sustainability_Report_2018_Web_EN-1.pdf

almarai.com, 2018. Value through innovation. [Online]
Available at: https://www.almarai.com/wp-content/uploads/2018/04/Almarai-AR2017-ENG-web.pdf

almarai.com, 2019. Al Marai. [Online]
Available at: https://www.almarai.com/en/

arabianbusiness.com, 2019. Almarai Company - Saudi Arabia. [Online]
Available at: https://www.arabianbusiness.com/companies/almarai-company-saudi-arabia-66524.html

Arabnews.com, 2017. Almarai and Al Baik among Saudi Arabia’s best brands. [Online]
Available at: https://www.arabnews.com/node/1134921/business-economy

arabnews.com, 2019. Almarai’s pursuit of quality ensures unique success story. [Online]
Available at: https://www.arabnews.com/almarai%E2%80%99s-pursuit-quality-ensures-unique-success-story

content.argaam.com, 2018. Almarai Food Company. [Online]
Available at: http://content.argaam.com.s3-eu-west-1.amazonaws.com/75020722-4760-41c4-864a-0b66b9f7f7e8.pdf

Fabbe, K. E., 2019. Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia. [Online]
Available at: https://hbsp.harvard.edu/product/719020-PDF-ENG

Helm, S., 2011. Employees' awareness of their impact on corporate reputation.. Journal of Business Research, 64(7), pp. 657-663.

Henard, D. H., 2010. Reputation for Product Innovation: Its Impact on Consumers. Journal of Product Innovation Management , 27(3), pp. 321 - 335.

Kalafatis, S. P. R. N. R. D. &. S. J., 2012. The differential impact of brand equity on B2B co-branding.. Journal of Business & Industrial Marketing, , 27(8), pp. 623-634..

UKEssays.com, 2016. Overview Of The Company Almarai Business Essay. [Online]
Available at: https://www.ukessays.com/essays/commerce/overview-of-the-company-almarai-business-essay.php

Zannad, A. A., 2018. Almarai: The best milk cannot be bought. [Online]
Available at: https://www.warc.com/content/paywall/article/almarai_the_best_milk_cannot_be_bought/107483

Appendix