The selected company is Amazon, and this report is talking about the marketing plan for bringing some improvements within the company’s online marketing. The e-business model as well as the e-business strategy which has been utilized by Amazon. The Amazon incorporation is offering its services as well as the Retail online goods to the potential customer and buyers of the company. It is very clear and transparent that the strategy of e-business is complimenting the used model of e-commerce of Amazon. The new business platform is something different because the strategy of web marketing, which Amazon has used as well as will be succeeded.

The report basically provides an analysis on Amazon e-commerce strategies as well as telling more about the marketing plan of the company which needs some improvements to become more effective in the market to increase the amount of the customers for grab a high market share as well as to increase the competition in the market. By researching on Amazon, the company is basically a retailer company which is providing multiple products in the world by serving the service to the customers throughout the world. The special focus of this report was given to the significant topics consisting of the business structure of the company, the structure of the business plan, the objectives of the company, competitors, and the segmentation of the market, the current situation of the company as well as the current services and product in the market. 3

Amazon announces 150 services and new tools which are going to launch for assisting to the small as well as medium-sized business for growing online sales of the company. The new services will be launched along the products of the company for increasing the sales of the company immediately as well as it can make a high and strong competition in the market. Amazon sold new tools for helping the sellers to maintain the pricing of their products into the stores of Amazon. While the tools of fulfillment such as managing targeted inventory which grants permission to the sellers for managing the fulfilments of the needs of the company. Furthermore, these tools and services which are provided to the customers by Amazon, it can help both small and large scales business enterprises and companies as well as the by having this providing this kind the assistance, the company can grow in the market by the increasing the sales of the company, as well as the amount of the customer, will also be increased. On the other side, the main objective of Amazon is just to bring the improvements into the strategies of marketing as well as to increase the immediate sale by the e-commerce or online website store.

Current Marketing Situation of Amazon e-Commerce

In the current marketing situation, the actual condition of Amazon is discussed including SWOT analysis, the description of Market, current products in the market, strong competitors, suppliers as well as current distributors in the market. So, the overall situation of the marketing is discussed in the report, which tells that what are the basic strengths, as well as the current strengths of the company.

SWOT Analysis of Amazon e-Commerce

Strengths of Amazon e-Commerce

Customer-Centric – the customer-centric processes has been created by the robust CRM of the company in order to note the data on the buying behavior of the customers. It enables the customers of the company to offer the items of an individual or the associated items which are based on the favorites established by buying the products or the visited products. The company also claims that fifty-five percent of its customers are repeat buyers in the outcomes within the low cost of the new customer’s gaining.

Cost Leadership – the company is very effective in the market currently because Amazon has developed many strategic associations with other companies for offering customer service superiority. The most significant tie with the providers of the logistics which is handling the costs. Furthermore, this thing is also contributing to the value chain strongly due to conducting the business of the scale of the economy.

Acquisitions – Obtaining the companies such as the proven for being successful as well as the step of generating the revenue for the giant of the eCommerce.

Weaknesses of Amazon e-Commerce

There are some weaknesses of amazon, which are as follows. The company’s biggest ever weakness is the shrinking margins. The margin of the Amazon due to the price war and the delivery of the network is the consecutively shrinking. Due to the shrinking of the margins, the company has to face a heavy loss. The tax avoidance issue is telling about the negative publicity has been attracted by amazon on account of the avoidance of tax with countries such as United Kingdome as well as United States.

Another threat is the product flop. In the past months, Amazon did launch a product with the name of the fire phone in the United States, but that phone was a big flop from the products of the Amazon store. In short, the company’s products are very illogical which can make the services flop, as well as the buyers, cannot buy again from Amazon.

Opportunities of Amazon e-Commerce

There are some opportunities exist for the company in the market, which are strengthening the company’s business. The backward integration is the very first and important opportunity of the company. The company can easily differentiate the offered offerings which will be very helpful to generate high profits from the market from the eCommerce market. The second opportunity of the company is the expansion of the company globally, which is mainly in Asian as well as in the developing economies because they can provide assistance to the business of the company to expand their business where people are now fresh of the boats. The Company can also open their physical stores outside the United States because many of the people are really don’t know how to place order from the internet, or some people also have no device for purchasing.

Threats of Amazon E-Commerce

The low entry barriers of the industry are the very first threat to the company. The low entry barriers are providing an open area to others to come into the market. Some governmental legislations are limit the workability of the company such as taxes and retail prices. The local competition is also a big threat to the company.

Competitors of Amazon e-Commerce

· Walmart

· eBay

· Alibaba

· Google

· Microsoft

· Salesforce

· Oracle

· Flipkart

Stakeholders of Amazon

· Shareholders

· Clients

· Employees

· Management

· Governmental Authorities

· Investors

Objectives and Issues of Amazon e-Commerce

There are some objectives are mentioned here of Amazon. The very first the objective of the company is the open a bookstore where all of the books which are registered in the store of Amazon with the original number on the very low prices. The second one is to open the grocery shopping options where every person can buy the grocery items physically by going into the store. Amazon 4-star and pop-up stores are also the objectives of the company. The 4-star of the Amazon is inspired by its consumers. It wants to make a new trend into the market, which means that the customers can rate an item which shows the strength and famously of the product, as well as the customers, can easily purchase that item.

Some issues have arisen towards the company from the users of the products of Amazon as well as the customers. Sometimes, the customers don’t get their desired items. Some governmental legislations are limit the workability of the company such as taxes and retail prices. The local competition is also a big threat to the company. Some illogical things or products are also produced by the company which is very dangerous for the fame of the company and the business.

Marketing strategy of Amazon E-Commerce

A cost leader methodology is a place the cost might be comparable or usually lower than the challenge, yet costs are absolutely lower. The company should have to set the new segments of the market because the new markets have more potential. The marketing segmentation will be based on the demographic as well as the psychographic. Generic corporation strategy must be adopted by amazon because it can create the value of business items for the customers. If the marketing plan is strong then the company will also become stronger. Web marketing, as well as the social Strategy, is also applied to the company because social media marketing is very effective way. The Facebook Advertisements are very effective which can promote the ecommerce website of the company.

Every item should be very sold out with a brand of Amazon. The prices of products should less than the products which are available in the open market as well as it will be available only on the physical stores Amazon and online store of the company. Amazon is considered as a giant within the market, which is currently using psychographic segmentation as well as the demographic segmentation for the selected market segment. The segmentation of Amazon is based on the actual purchase behavior that what is the need of the customers or the people in selected segment of the market as well as the segmentation of amazon is based on needs of people. Every customer, high-value customers as well as make allowed Amazon for transformation of the visitors within long term customers, are targeted individually by the micro-level of Amazon segmentation. No doubt, Amazon is a big giant in the world, but it needs some improvement in the business strategy, which will help the company to grow the sales immediately.