Discussion on Business Analysis Report about ROKU

               The following report is a Business Analysis Report about ROKU. It is actually a financial report about ROKU, which is written by DJRI Investment Advice commissioned by ABC Investor Group. It is important to mention here that the report has covered different elements of the company along with its financial aspects. The company started its business in 2002 and achieved a lot of success since then. As per the current report, the annual revenue of the company is $905.9 million, and the market capitalization of the company is $14.1 billion. The company has various strengths, which have allowed them to remain competitive and successful in the digital market of the United States. The variety of products such as digital media players is helping them to boost their business. The company is having a complex business model, but still, they have a lot of opportunities in the market. However, competition in the industry is the biggest threat for them, which they have to deal with.

               It is vital to mention that the overall situation of the company was analyzed in the report by conducting SWOT analysis as well as PESTLE analysis, which provided great insights. The mission and vision statements were also discussed to identify the strategic direction of the company. The overall organizational structure was also made part of this report. In the end, the great focus was given to the financial performance of the company. The financial analysis revealed that in the last three years, the company has observed a decline in its liabilities and growth in its assets. It was established that the company is mainly running on the stock owners, rather than being run by the debt. It was also observed that the growth of the company’s stock has been huge, which is indicating that ROKU is going in the right direction. This report will give a complete overview of the company as well as its financial performance to predict its future, which looks quite bright.