Company
introduction of
Supply management and operations of McDonald in California:
McDonald's is a well-known organization and
restaurant that offer a large variety of fast food to all its customers all
around the world. It was started in 1948 California, by two brothers Maurice
and Richard McDonald. They started their business as a hamburger restaurant and
then converted it into large set up that offers low-cost food to customers and
also self-service facility that attracts many customers, and they also prefer
this as compared to other restaurants. So due to high-quality food at low
prices its demand among customers increase rapidly and also become famous in
the people. Now McDonald produces a huge variety of burgers, sandwiches,
shakes, ice creams, and desserts according to demand and requirement of
customers. People prefer to buy fast food from McDonald's because its food
quality is very high and they also offer the same quality of food all over the
world and also provide the food items according to country because some
restrictions also implemented on the supply of food according to geographic
areas. Their main focus is young and adults who prefer to eat fast food instead
of any traditional food item. Also children willing to buy the burger of
McDonald's because they are lovers of fast food.
The business
strategy of McDonald uses the strategies of international market expansion and
also cost leadership. Within the McDonald’s business strategy a great extent is its franchising
and licensing forms of new market entry. The standardization of products and
services lies in the business strategy of McDonald's. It offers a huge variety
of fast food they provide attraction to the customers. And it also obtains
multiple competitive advantages as compared to its competitors in the market. (Dudovskiy, 2016)
Company operations: (operation inside the mac not in
public)
In McDonald's, the
collective power toward the common goals includes franchisees, employees
working and suppliers that make the organization best leading brand of fast
food with service restaurants. McDonald's gives special attention to the demand
and requirement of its customers, and this is the actual reason why McDonald's
can be found in every part of the world. It is the business strategy of
McDonald provide fast food items to customers at low prices and also generates
profit by reducing the cost and also spread the business in all parts of the
world. In obtains the organization's goals, the operation strategies must be
effective. The organization maintains and controls its operations with
operational strategies. So according to resources and capabilities of the
organization conduct the comprehensive market analysis. Top management develops
operational management strategies. In all the branches and franchises these
strategies must be implemented. And operational activities control by
operational managers. The strategy of the McDonald includes many factors
according to requirement of company and also customer demand. Customer
satisfaction and customer importance are the major areas of strategy. Due to
maximum use of information technology, company also obtains innovative ideas to
advance its operational activities. It also starts stock database system that
helps to maintain the stock and update according to enter and exit, also avoid
extra ordering for the company. For the order the stock, simple and easy method
is going to introduce in the organization. The stock system is attached to the
sale system and all the product movements according to demand considerable
under the instruction of manager. So the operation of McDonald's run in smooth
and effective way and also provide high-quality products to all its customers
when its operations are working in effective manner. (corporate.mcdonalds.com,
2019)
Company supply chain:
McDonald's handles a large variety of
ingredients, so they operate more than 38000 restaurants in the world. The company
makes contract with its supplier to meet the massive requirement of company
instead of produce any product within the organization. McDonald three leg
stool has three legs that include suppliers, employees, and operators of the
company. The different company provides dairy products, produce, fish, poultry,
and meat and supply bakery to the company. Almost more than 1% of the
population take the food from the McDonalds, and suppliers of McDonald are
numerous due to large scale operations of the company. Its supply chain is complex system of
indirect and direct suppliers that know about the efficiency and quality of the
product in better way. Direct suppliers help in distributing the restaurants
and also coordinate in purchasing. On the other hand the indirect suppliers
provide different facilities like lettuce, grow wheat, and also other
ingredients according to requirement of the company. Its distribution areas
distribute and purchasing the restaurants. Special vehicles equipped with
temperature control mechanism also use for product transportation. The company
also receives the product according to specified conditions and for finish
products, provide processing facilities. The company also explains that its
supply chain sustainability gives attention to three areas: economics,
environment, and ethics. In its supply chain, McDonald's works to minimize the
disruption. Numbers of suppliers are responsible for the source of products
according to geographies .it also distributes the responsibility of single
suppliers. The raw material input is generic, so it can be obtained from any
supplier that can easily deliver the product without any issue. (Ovenden, 2019)
The success of the supply chain of McDonald's
applies in long term strategies. it follows the win-win proposition for all the
parties and also implements on its employees, its operators, and its supply
chain partners. McDonald offers meals to more than 70 million people on daily
basis, and it requires consistency related to its ingredients and also its food
preparation processes. The strict standard has to follow all the parties that
attach to the company. In supply of food, it follows the consistent standards.
So the supply chain of the company provides all the products and facilities
according to requirement and also determine most effective facilities and
services to all branches and franchises according to demand of the customers
and also provide high-quality product that can meet the standard of the company
in most effective manner. (REKHA KHANDELWAL, 2019).
Supply chain strategy of
McDonald in California:
McDonald is the best organization that manage its supply chain in most
effective way and also maintain its supply chain strategy according to
company’s requirement. For its continued growth and amazing success, the supply
chain of the company is largely responsible. All the planning and strategies
must be simply staggering according to company’s logistics. McDonald is
consider as supply chain giant in the international market. In 1950, McDonald
start its franchise operation and every year exponentially grown according to
increase in demand. its fast food restaurants are run in the more than 100
countries. The actual reason behind its increasing demand in the market as it
offer all the items in all the part of world according to people demand and
their taste. The cost effective and dependable efficient supply chain needs all
the activities to run its all operation effectively. For their supply need,
McDonald need almost 100% outsourcing according to its requirement.
McDonald focus on the
vertical integration supply chain because this is the actual responsible for
making the McDonald demand at upper level and McDonald perform all the function
in most effective manner through contracted procedures they grown their own
beef, meat process by own methods, grow its own spices and mix it according to
its recipes and also other vegetable and potatoes grown through the contracted
procedures and transport all the goods according to their own strategy. This
strategy helpful in keeping the cost down and profit ups so company take a
great control of its all the supply chain system and also manage the supply
chain in most effective manner. Its large volume of buyers also explain that
vertical integration supply chain is the best and most suitable option for the
company and also give many benefits in the supply of products at all the level.
Company use this effective supply chain strategy according to customer
requirement and also gives lots of benefits and increases its productivity and
profitability in most effective manner.
Supply chain capabilities and practices of McDonald
in California:
The supply chain of McDonald explains how the product and its
ingredients are transfer and deliver from supplier of company and then move to
customers according to their demand. The capabilities and practice of the
supply chain also help to explain that what the logistic network of the company
is, and explain its supplier management, its inventory management practice, its
distribution system, manufacturing, demand management, and many others.
Its inventory management system involve major role of
suppliers because their supplier is responsible for all the inventory that
required by the company, and they provide all the products and ingredients that
need the company, and before time they supply all the products and inventory
because company establish strict rule to follow and provide all the material on
timely basis. Its distribution system helps the organization to supply all the
products and other necessary items in its branches and franchises according to
meet the international requirement. It helps to promote the demand and needs of
the customer and make its distribution system more strong by obtaining all the
elements according to requirement of the customer. (GREGORY, 2017)
McDonald's has strong
relationship with it all suppliers and also develops a long term relationship
because numerous suppliers are attaching with the company, so dealing with all
suppliers is up to date and according to requirement of the company that can
meet the standard of the company without any issue. Their demand management
systems promote the demand of the company and also take important steps to
fulfill the demand of all the branches and its all franchises. The supply chain
strategies must be more strong and important for every organization because it
enhances the level of productivity of the organization and also runs its all
operations in most effective way. McDonald's has strong capabilities to flow
and run its supply chain management and implement the most effective strategies
of supply chain to make its organization.
Its supply chain is complex system of indirect and direct suppliers that
know about the efficiency and quality of the product in better way. Direct suppliers
help in distributing the restaurants and also coordinate in purchasing. On the
other hand the indirect suppliers provide different facilities like lettuce,
grow wheat, and also other ingredients according to requirement of the company.
So they follow the need and requirement of the company and also make the supply
chain management system of the McDonald more strong and efficient.
Lean Production at McDonald's
One of the biggest giants in the
fast-food industry is McDonald's since the mid-twentieth century. There is a
big competition among the fast-food company that has affected every aspect of McDonald's
as well as the company has successfully maintained its position in the fast-food
market by adopting lean method, and the company is effectively focused on this
strategy which affects the supply chain of the company in the positive sense.
Reduction of Waste of McDonald in California
According to the philosophy of
lean methodology, it is dealing to instantaneously meet the requirements to maintain
the quality of the foods similar to before as well as to reduce the overall
waste. So, for handling these things, McDonald's is currently following the
whole strategies for dealing with the waste of the sources. The Company has
successfully maintained its resources as well as reduce the waste of the
resources.
Overproduction of McDonald in California
In the early time of McDonald's,
the company has adopted a strategy to reduce the serving time by keeping warm
the sandwiches which were produced in the batch as well as keep them in the warming
bins. The company did successfully reduce the serving time, but they did
increase the waste of food because production in the bulks form was not
efficient because there is no guarantee for selling all the sandwiches in a
day. The company did adopt a strategy that handled both things. The company
successfully reduce the serving time as well as reduce the waste of food by
serving patties and salad. When the customers are taking the patties and salad,
the chef makes the sandwiches in a short time. The strategy really reduces the
waste of food, which affects the supply chain in a positive sense.
Time for waiting of McDonald in California
The company has adopted the
latest technology for maintaining its inventory as well as used the technology to
generate the receipts by taking orders. It really minimizes the waiting time
for the customers as well as it was very helpful for getting more orders. The
computer system communicates with production staff of McDonalds, which tells them
directly what orders are placed by the customer. Therefore, the whole process takes
only three minutes.
Waste of Processing of McDonald in California
The processing waste lies majorly
in the company because of the excessing management of all kind of products which
are being processed. Furthermore, for the enhancement of the production, the
company has introduced the speedy system to assemble the orders. This system
really strengthens the production the company as well as it really effectively
reduce the overall waste of all products in processing time. Such system is still
in the use of the company, which was introduced by McDonald’s brother.
Reference of McDonald in California:
Corporate.mcdonalds.com. (2019). Our Business Model.
Retrieved from
https://corporate.mcdonalds.com/corpmcd/about-us/our-business-model.html
Dudovskiy, J. (2016, February 8). McDonalds Business
Strategy and Competitive Advantage.
Retrieved from https://research-methodology.net/mcdonalds-business-strategy/
GREGORY, L. (2017, Feb 5). McDonald’s Operations
Management, 10 Decisions, Productivity.
Retrieved from http://panmore.com/mcdonalds-operations-management-10-decisions- areas-productivity
Kate Vitasek. (2014, July 22). Trust and Collaboration:
McDonald’s Supply Chain Strategy. Retrieved from
https://www.gscouncil.org/trust-and-collaboration-mcdonalds-supply -chain-strategy/
Ovenden, J. (2019). McDonald's’ Supply Chain Success Shows
The Benefits Of Collaboration.
Retrieved from https://channels.theinnovationenterprise.com/articles/mcdonalds-supply -chain-success-shows-the-benefits-of-collaboration
REKHA KHANDELWAL. (2019, nov 13). McDonald’s Supply Chain:
A Must-Know fo r Investors.
Retrieved from https://marketrealist.com/2019/11/must-know-mcdonalds -supply-chain-2/