Discussion on Royal Caribbean International

Royal Caribbean International was known as Royal Caribbean Cruise line which is a brand of cruise line established in 1968 in Norway. The Royal Caribbean international holds the control of the cruise market more than 19% and get revenue from the passengers. It is counted in the largest cruise and shipping companies in the world who are serving the passengers with high services. In the initial stage Royal Caribbean international starts it business with great strategies such as there was a property that was acquired by the Royal Caribbean international on lease and established as a destination for the passengers who would be traveled by the Royal Caribbean international. After the multi successful projects, Royal Caribbean international the company expanded its business and went in public which was a moment for the growth of Royal Caribbean international. Like other business deals the market with some aspects which are necessary to meet the requirements of the competitive market should be adopted (L. M.Beal, et al., 2008).

Corporate social responsibility (CSR) is an important issue to deal in any business, which shows the relationship between company and society, which shows how both are connected. Royal Caribbean international is increasingly use CSR to satisfy the stakeholders according to the demands of the stakeholders. RCI is working with the activities which are according to the ethical values of the society. In concern of ethical issues it includes Employee Pay, Employee Benefits, Automatic tipping, and Refund policies. The company pays salary as well as bonuses to motivate the employees so that they could work with more interest. Every company which is best in his business terms is always good in ethical terms as well. It means that the company is dealing with its employees in fair means.

In a philanthropic view there are different charity programs that are helpful to recognize the real value of the business; for this purpose, company introduced its plan in 2016, which was named as world wildlife fund (WWF). Their many charitable funds are given by the RCI, which is used to assist in charitable things. There was a combination of two companies to get sustainability in the market, which overcomes economic issues regarding the different projects. There are also projects which are used to focus on the improvement of sea lives to save them. RCI has conducted direct operations that are helpful to get sustainability in the strategies to deal the commodities. The global sustainability could be recognized in tourism industry which shows different compatibility to secure the company in philanthropic perspectives. There is education support by the CRI which includes the internship and other human resource department with the cooperation of different universities. The institutes are FIU, KAPOW, and big brother school systems that are engaged in the charitable projects of Royal Caribbean international. All these ethical and philanthropic aspects are helpful to Royal Caribbean international to get sustainability in the market. Sustainability is safeguard and protection of the ocean and sea lives by adopting safe and secure methods to take destination travel in the ocean (R. E. Wood, 2000).

REFERENCES of Royal Caribbean International 

L. M.Beal, Hummon, J. M., Williams, E., Brown, O. B., Baringer, W., & Kearns, E. J. (2008). Five years of Florida Current structure and transport from the Royal Caribbean Cruise Ship Explorer of the Seas. Journal of Geophysical Research: Oceans, 113.

R. E. Wood. (2000). Caribbean cruise tourism: Globalization at sea. Annals of tourism research, 27(2), 345-370.