This study is about the company named Al Marai in the Saudi Arabia. This the largest company related to dairy products in all over the world. Six types of different products the Al Marai is offer to its customers that include dairy, foods, juices, bakery, poultry and infant. It’s run in operations in more than 9 countries and in 4 continents. So its product development and manufacturing occur at large scale. Its product can cover the more than 50% of the market demand with its all type of products at international level and also maintain a high level of quality of its all products because it’s all products are develop and manufacture in its own farms and factories and it’s all cultivation also occur in its own farms. So the product is going to develop with such ingredients that all are prepare by the organization. The major factor of every company to develop a good reputation in the market because when the reputation is strong then attraction of people automatically increases and also enhance the demand of the product increase among customers.

 When the company meets the quality standards than a trust is develop toward the customers that this company follows the quality standards so it is going to provide high quality product to its all customers. The high quality also shows in its all type of the products and also maintains its level of quality with its effective strategies that is going to discuss in the report. This report helps to explain all the strategies and techniques that the company is going to use for its better development and compete its competitors according to international standard and also built reputation of high level. Different methodologies also used to explain its reputation and high quality product and explain that how the company work effectively by maintain its reputation.

Brief about the company of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation:

Al Marai Company is the greatest company in the Saudi Arabia because it supplies the largest range of the dairy product in all over the world. It has greatest market value because it markets the fruit juices and dairy products and also operates the dairy farms and processes food to its customers. Meaning of AL Marai is Green Pastures because it is an Arabic word. AL Marai has strong vision, mission and its values. Its mission explains offer the beverages and food of high quality and full of nutritious that bring enjoyment in the everyday life of the consumers. The vision of the Al Marai explain that with superior beverage food and products, leading the chosen market and become the preferred choice of the consumers among many competitors. AL Marai has different values in its company and also in its products that are excellence, respect, innovation, passionate, sharing and adaptable. These all value is the basis of the company and its all employees of all level follow these values to accomplish the target of the organization. (almarai.com, 2019)

Through quality, company driving the growth of its product. Company follows the quality and safety of food through commitment. In delivery safe products to satisfy the need of customer, company applies the highest quality and regulator standards to increase our competitive advantages. In the start of the company the growth occurs at steady level but within two decades its growth is occur beyond the expectation. a unique and innovative infrastructure is presented by the company that include production operations, high class farm and distribution system for its all type of products. Quality is the first priority for the company because due to their high quality product, they are becoming the most famous brand among the customers. They always follow to meet the domestic market needs and it always follow the basic principle for producing the quality that bring trust of the consumers and stay loyal with its customers. Company manages its business by following the quality and product development division.  The talent of innovation and quality of product never let down in case of any complexity or growing size of business. Company always follows the product development processes of world class product that satisfy the need of its all customer at high level and make a strong relationship with its all customers.

To ensure the quality and food safety of AL Marai products, the company follow the supply chain process and determine all the pints start from the fed of production and its manufacturing, distribution and packaging of the product, also conduct different test to determine the effective product supply to its customers. Al Marai focus on its transparency and highlight the quality of its all operations that show that how the company is going to present world class products to its customers. AL Marai state of art explain all the facilities that present its product development and also show that what type of product the company going to present with all facilities. (arabianbusiness.com, 2019)

Al Marai offer five major type of products to its customer that include dairy, juices, bakery, poultry and infant nutrition. Its dairy products are considering as core of business this category of the product include multiple products include ghee, butter, processed cheese, desserts, yoghurts, milk, cream, milkshakes, flavored milk, laban and fresh milk. Due to fresh juices offer in the market, AL Marai became the largest supplier of the fresh juice in the market. It expands its production through bakery items in 2007 with modern food industries and western bakeries. It offers the poultry products in 2009 and now offer largest range of product of poultry. It also offers the nutrition infant in the market with the joint venture of Mead Johnson and launching new and innovative formula for the children. As a mark of quality the people trusts the Al Marai and its all products and its effective reputation in the market attract more and more people towards the product and this company and also offer high quality and wide range of products to its all level of customers. (arabnews.com, 2019)

Vision of the Al Marai

“To be the consumers’ preferred choice by leading in chosen markets with superior food & beverage products.”

Mission of the Al Marai

“To provide quality and nutritious food & beverages that enrich consumers’ lives every da”

Values of the Al Marai
Adaptable

Al Marai Company flexible and agile in order to performing their work. It takes bold decisions confidentially.

Sharing of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Al Marai Company likes to work together as one company. It likes to share the knowledge and skills openly and collaborating in order allows the people to be the best.

Passionate of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Al Marai Company is producing for its work that it’s do for its betterment as well as strive for exceptional results.  

Innovative of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Al Marai company is working for improve its business for everyday as well as it is utilized to maximize the creative potential of the peoples.

References of study of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation:

almarai.com, 2019. Al Marai. [Online]
Available at: https://www.almarai.com/en/

arabianbusiness.com, 2019. Almarai Company - Saudi Arabia. [Online]
Available at: https://www.arabianbusiness.com/companies/almarai-company-saudi-arabia-66524.html

arabnews.com, 2019. Almarai’s pursuit of quality ensures unique success story. [Online]
Available at: https://www.arabnews.com/almarai%E2%80%99s-pursuit-quality-ensures-unique-success-story