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Al Marai is the world famous company at international
level because it provides high quality products its customers in most
reasonable prices. Al Marai is among most famous and renowned brands that are
very much reliable and trusted by Saudi Arabia in terms of making the people
confident that they are having the best dairy product for them. Dairy products
are very much important and necessary for the human being in order to stay
healthy with a good life. This brand is very famous among people of Saudi
Arabia and hence they have a good market captured by them in terms of getting
fame and good reputation.
They
have juices, bakery goods, infant formulas and a high quality branded dairy
products collection that all are made of high quality material and are pure and
original as well. Across Jordan, Egypt and Gulf region its sales are very much
increased and they have a good number of satisfied clients from the quality and
purity of their products. There are many different things that they also
consider properly and efficiently as the more you are efficient with the
perspective of your business the more you will be able to earn the attention
and attraction of the audience. Food products are very much important to be
considered efficiently and properly among all the people who are going to
manage the things very much efficiently and they keep people healthy and fit of
the spending of a healthier life style.
There
are many different and unique aspects that people considers it among food and
especially in dairy products like freshness, product quality and many other
things that needs to be of high quality so that they can get a healthier life
by having these food stuff. Al Marai Company is making people very much
satisfied by providing them high quality food products and along with them by
giving them affordable food prices as well. The more people tried these company
products the better they find it and hence they were very much efficient and
idealized among the use of other company’s dairy products. They are very much
well aware of the fact that if they get unhealthy food they will become
unhealthy and this will make them unfit for spending a food life.
Al
Marai Company has used many technological aspects in terms of making their food
purer and processes it more fruitfully so that it will take a better place in
the society. On daily basic they use to serve a large amount of users by their
high quality products and in the mean while they are going to spread the other
aspects eventually in a positive manner. The products all at Al Marai are genius
and hygienic that you can test them anytime or buy anything you want to test
it. All the products are made by keeping the perspective of the health of users
at first. It has huge shareholders around 70,000 and within the Gulf countries
they have more than 43500 laces customers along with a team of thousands
employees that are ready to serve them all the time.
There
are many different things that not only made your work easy but also had made
your choice to select the best among rest very easy. They have new cheese plant
along with being on 2nd number in terms of having second larger
central processing unit. They have juices which are made of best fruits
selected from high quality farms that came on number 1 so that you will get a
pure hygienic and healthy juice that makes your health better. The snacks that
they serve are very tasty and along with great taste they have all healthy
ingredients as well. Desserts and yogurts are also made you pure food material that
stays fresh and have a very relishing taste as well. The culinary products
including cheese, creams and milk are also available here that are made of
fresh farmer’s milk and that are also made of calcium-rich milk of cow’s. The
most important function among its services is the products strategies that made
him more famous and advanced among all its existing products as they are going
to manage your worth among other brands you are having a competition with.
They
also have the facility to deliver food at your door step and that food has the
same level of quality you will get at their stores. They annually cover more
than 110 million kilometers in delivering the products to people and people are
very satisfied with the quality of food they provide on delivery too. This is a
very innovative and attracting idea to get fame as many of the times it happens
that the more you get involved in the marketing process the better they will
get the ideas to make more highlight their workings and more important thing is
that they are going to keep it functioning appropriately and working
efficiently among the products they are serving the people. There are many
different things which not only make the innovation of your product very much
outstanding and very much interesting along with having a perception with good
amount of audience attraction towards the Al Marai company.
It
has strong reputation in the market because of its high quality product. It offers
different variety of products according to requirements of the customers and it
also built a strong relationship with its all customers who show their trust on
the company and also consider that the product of AL Marai company are the best
product as compare to many other products. In order to meet the growing need of
the domestic market Funder of Al Marai offers the traditional farming. To
obtain the target of the organization, many agricultural projects must be
established. Into the modern dairy farms, Al Marai enters into the market with
the processing of fresh milk and laban. For the right job, recruiting of right
person with advance production facilities technologically enhance the level of
company. Within the GCC countries, the Al Marai serves the high quality and hygienic
products to more than 50000 customers on daily basic. Its success depends on
the infrastructure that involves the processing plants of farms, dairy, juice
and bakery. It also utilizes the expertise of distribution and marketing that
provide high quality product to the customers at international level. The
reputation depend on the product and the advancement of product depend on many
factors like sustainability, quality and innovation
In
operational efficiency and cost rationalization, the innovation plays a very
important role which have track record of high level. Action, accountability
and agility are programs that focus all the parts of the organization. For
working more efficiently and reducing the cost, manager needs to identify the
different ways continuously. We have skills to convert new ideas, manage the
changes of market and provide a huge range of product to the customers. Its
sustainability framework helps to manage its all operations with higher
standards. Al Marai at regional, global and local play a major role at social,
environmental and economic level. Main aim to enhance the shared value through
integrated management. Its sustainability framework helps to explain all the
area of the company that should be balanced and managed to make the company
more successful, resilient and inclusive
As we know that quality is the major element of the AL
Marai products until it reached to customers? In management of retail supply
chain, production control, testing and research laboratories, and the farms of
AL Marai get equal care and attention. It’s all supply chain own the AL Marai
itself so it focus in all the step of product development, its packing and
distribution because company want to
maintain its upper standard of production and supply. The main objective of the
company is to get committed with the satisfaction of consumers. And it also require constant innovation and
development is all products
Al Marai its strong commitment with the quality of the
product of high quality for its all customers. Strategic decision making help
to integrate the vision of company with effective principles of operations and
great practice at level of production. For attendant challenges and for growth
the quality is considered very essential for every organization. For quality
assurance the department of development and quality take the responsibility for
the products. The research and development department of the company focus on
all the needs and preferences of the customers and always consider the
requirements with latest technologies. According to international standards
organization, the company follows the highest standard of food and health
safety. Al Marai implements the technologies of modern food and for production,
develop the more advance plants on the organization. It also utilizes the best
quality ingredients in its all products at global and local level.
Al Marai is very much proud on its marketing practices,
initiates and ethical standards that minimize the wastage of food. Related to
nutrition value, the consumer offers a better range of products. Reduce the
wastage of food and promote the product according to our standards. To
encourage the reasonable consumption and improve the way of production proper
strategies and methodologies must be utilized by the organization. Al Marai
focuses on its all transaction of product development and its supply in the
market. Strategies for the good reputation is very much important for the company
because its reputation enhance its production and development according to
standard rules and regulations. But the reputation effect due to product and
its quality, its variety that offer in the market. The consumers are the main
part of every market because the product development mostly occurs according to
requirements and needs of the customers. Al Marai is the company that develops
its all product according to demand and need of the customers because they
committed with its all customers with high quality product and also provide the
fresh and healthy products with sustainability framework. Al Marai also focus
to enhance the processes of procurement with appropriate ingredients and by
follow the high standards of social, ethical and environmental inputs.
AL Marai also follow the
effective marketing practice that help to promote its all products according to
its unique features and ingredients and also provide detail information about
the product to all its customers. It is very important to be transparent in
front of its customers because they want to know each and every element of the
product and its development. Credible and clear communication with its customer
becomes possible with the reasonable marketing practices. The marketing
department of the Al Marai is responsible for promoting the product al all
level and also presents the product according to customer requirement so many
customers willing to buy the product to fulfill the requirement. So , Al Marai
is the greatest company that provide high quality and fresh product on daily
basis to all its customers in all over the world by utilizing its effective
marketing, and distribution channels and processes.
Research objectives of
Al Marai among Saudi Arabia best dairy brand build strategies for good reputation
There are the several research
objectives of this study that will be attain in other parts of the study but
few of these objectives are considered on high priority and these are focused
to attain in this study. These objectives are stated as;
·
To build strategies for Almarai company in
order to markets their products in Saudi Arabia or across Saudi Arabia.
·
To establish the strategies that can be
used in order to achieve the good reputation of Almarai Company across Saudi
Arabia.
·
To measure the relationship among the
brand awareness and reputation of Almarai company.
·
To aligned the link among the product
differentiation and the reputation of Almarai Company across Saudi Arabia.
·
To identify the effect of innovativeness
on the reputation of the Almarai company within Saudi Arabia.
Methodology of
Al Marai among Saudi Arabia best dairy brand build strategies for good
reputation
Empirical
of Al Marai among Saudi Arabia best dairy brand build strategies for good
reputation
This
section of the research study explains the material and methods that will be
used in this study. It also explores the design of the study that is adopted in
this study. This sections of the study explains about the sources of data
collection and research methods. It provides the details about the research
instruments and respondents details along with the geographical area of the
study. It explores the concepts about the stastical tools that is used in this
study for analyzing the data. Geographical area of the study explores the views
about the respondents of the company from which area they belonged and engaged
in utilizing the brands and products of the Almarai Company.
Data collection methods
of Al Marai among Saudi Arabia best dairy brand build
strategies for good reputation
The
theories are collected from different industries in Saudi Arabia and other
countries such as Malaysia, India, Jordan, Kuwait, and Qatar and will link
these Independent variables with reputation of the company. The reputation of the Almarai Company also has been analyzed by
using its historical data as; annual reports of Almarai Company, news article
related to the brand awareness and quality products of the Almarai Company.
In
this specific study which is collected through different resources, the data is
based on the perspective that the source of data collection will be according
to the variety of utilization of the products of Almarai Company which is
considered better in preparing the literature and the articles about brand
awareness of the company’s product and also deal with the data which could be
in same nature collected from other source. The certain piece of study is done
with authentic information to make sure that the research question is valid to
attain the goals set by the company. The research is based on the collection of
the information from existing source of information while as concerned with the
basic or primary source of data collection based on two basic method of
research such as qualitative research and quantitative methods. When we adopt
quantitative research method, it required to prepare questionnaire to collect
data from public.
Research methods of
Al Marai among Saudi Arabia best dairy brand build strategies for good
reputation
In
this research study, there two types of research approaches are user one is the
qualitative research that is carried out by using the previous researchers
work, and another other approach is the quantitative research that is carried
out by using the primary data for the research. Research study is done by using
the both method of research. The one is qualitative method which explore the
ideas about the different hypothesis. The qualitative research method includes
the analysis of the relevant content which is too researched. It could be based
on different type of research such as ethnographic research which is examine of
the ethical values, interviews, analysis and solution of case study. The
outcome of the qualitative research is descriptive in nature which are feasible
to drawn from the collected information. As concerned with quantitative
research method are based on numerical, mathematical problems and statistical
analysis of the data which should varies with the existing data analysis
researched before according to different concepts in managerial system.
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