It includes the various regions from which this study has been conducted at where the questionnaires has been distributed to the consumers. The data is collected from the consumers of the Almarai Company directly. The questionnaire are sends to the consumers by using various social media channels such as; Facebook, Imo, Instagram and What Sapp. The source that is used for collecting the data are various social media channel and these has played a good role in this study. This study has covered the geographical area of the well broad area of the Kingdom of Saudi Arabia. For conducting this research study proper permission has been taken from the respondents who are taken as sample.  

Respondent’s details of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Data is collected by using the simple random sampling techniques. The normal consumers of the Almarai Company are the sample of this study who are selected to collecting the data. Data is collected from the 250 respondents from which only 213 respondents have filled the questionnaire in order to providing their view about the reputation of the Almarai Company. All of these respondents are selected randomly by suing the various electronic social media sources of the Saudi Arabia. The respondents have enforced to fill the questionnaire.  

Research instruments of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Self-administrated questionnaire is used as the instruments of the study that is used to collect the information from different respondents. The method of conducting the research is questionnaire which is designed taking in consideration the learning aspect of the research scale from strongly disagree to strongly agree. The questionnaire includes two main parts; the one is the respondents with demographic profile and the second part of this questionnaire is related to exploration of the constructs. The data from the respondents is collected by the survey that was made electronically and send to the participants through social media programs such as what’sapp and telegram. The numerous other social media channels are utilized to conduct the particular part of the research study.

Statically tools of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

SPSS is used to analyzing the data. SPSS is the stastical packages for social sciences that is used to analyzing the data. This is good software that is usually used to analyze the data in good way. This accurate software because it could overcome the risk of manipulation. The information is examines through the SPSS software. This software is the suitable tool for analyzing, interpreting conducting the outcomes of the research variables. It provides the good effects to measure the relationship of the variables. It is good tool for generating tables and graphs because it could overcome the risk of manipulation. By putting the data in the software it shows the accuracy of the software that information can be measured in good way with respect to measuring the quality of the data

Theoretical Framework of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

   Independent Variables                                                                  Dependent Variable

 

Hypothesis and conceptual frame work

H₁: Brand awareness has positive impacts on the reputation of the Almarai Company.

H₀: Brand awareness has not positive impacts on the reputation of the Almarai Company.

H₂: There is the positive association among the Product Differentiation and reputation of the Almarai Company.

H₀: There is not positive association among the Product Differentiation and reputation of the Almarai Company.

H₃: Innovativeness has positive impacts on the reputation of the Almarai Company

H₀: Innovativeness has not positive impacts on the reputation of the Almarai Company

Results of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

There are two types of the analysis that are conducted in this study these are the descriptive and inferential analysis. Descriptive analysis leads towards the demographic profile of the respondents that are the age, gender, and education level and employment status of the respondents. The inferential analysis are related to effects and relationships of the variables. It includes regression and correlation.

Descriptive Analysis  

Tables                            

Interpretation

The first question of the questionnaire is explored in the above tables that is related to the ages of the respondents who have participated in this study in order to provide their ideas for the reputation of the Almarai Company and their related variables. It is represented in the table that there are only 65 respondents from 213 who falls in the first age group that is 18-24 years old. It is 30.5 % of the total respondents. The 59 respondents are of the 35-44 years old and these are the 27.4 % of the total respondents. The 59 respondents are of the 25-34 years old and these are the 27.4 % of the total respondents. Only 30 respondents are above than 45 years old and these are the 14.1 % of the total respondents. These statics shows that the frequency of the respondents is almost same there is little difference among all of these respondents.

 Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

The genders of the respondents is the one of the most important questions while conducting the research about any company or brands. The data for the gender of the respondents is representing in above given table. It represents 138 respondents from the 213 respondents are male who have participated in this study and these are the 64.7% of the total respondents. Meanwhile the female are respondents are 75 and these are 35.21% of the total respondents. It shows the female were more than the male respondents who have participated in this study provides the views about the reputation of Almarai Company.

Interpretation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Information about the educational level of the respondents is one of the most important question that must be asked from the respondents in order to know about their perspectives and suggestion related to the reputation of the company. This table portrays that there are only 92 respondents who have bachelor degree and participated in this research study and these are the 43.2% of the total respondents. 23 respondents have master’s degree and participated in this research study and these are the 10.84% of the total respondents. Only 04 respondents have PHD degree and participated in this research study and these are the 1.88% of the total respondents. Only 94 respondents have other degree and participated in this research study and these are the 43.2% of the total respondents the percentages and statics portrays that the most of the respondents of this study are educated persons and their views for the reputation of the Almarai Company will be referred as the authentic.

 Interpretation

While the research is conducted about the reputation of the well-known company than the employment status of the respondent’s matters a lot because of the person is talking about the reputation of the firms than it is necessary to know that who is he? These numbers represent that 40 respondents are private officials who have participate in this study gave the view about the reputation of the Almarai Company and this is the 18.6% of the total respondents. There are 150 respondents who are government officials who have participate in this study gave the view about the reputation of the Almarai Company and this is the 70.4% of the total respondents. It shows most of the customers of the Almarai companies are the government’s officials. 23 respondents are belonged to another profession who have participate in this study gave the view about the reputation of the Almarai Company and this is the 10.8% of the total respondents. This sows there are least numbers of the customers who have not private and government jobs and linked with another profession.

Interpretation

The analysis of the summary of statistical data of firm reputation (dependent variable), brand awareness, product differentiation and innovativeness are shown in above calculation. The calculation of statistical data includes the total number of observation, the lower value of the data, the at most value of the figure, center value of the calculations and the standard deviation value of calculations. The aggregate number of the calculation is 213, and the lower value of each variable is 2 and the at most value is 5. The average value of brand awareness, product differentiation and innovativeness is almost same i.e. 4.3, 4.4 and 4.5 while firm reputation has a little bit small calculation related to the comparison of the different variables. On other side, brand awareness, product differentiation and innovativeness have maximum value of standard deviation i.e. 0.55, 0.62 and 0.64 respectively. The value of standard deviation of firm reputation is 0.748 respectively.

Inferential analysis

Reliability and validity

Interpretation

This table represents the reliability and internal consistency of the data and it also shows how much the information is valid and authentic for more examination of the observation, the value exists in table, the Cronbach's Alpha is considered as the scale set for measuring the validation of the information and it means if the number of Cronbach's Alpha will be more than 0.7 which means information is valid and consistent. The Cronbach's Alpha value for the brand awareness is 0.537 it represents the data is weakly reliable for further analysis and consistency is not occurs in this data. The value of the Cronbach's Alpha for the product differentiation is 0.779 it shows that data is moderately reliable and inconsistency is not occurring in this data. Seamed like; The Cronbach's Alpha value for the firm reputations is 0.529 it represents the data is weakly reliable for further analysis and consistency is not occurs in this data. The value of the Cronbach's Alpha for the innovativeness is 0.766 it shows that data is moderately reliable and inconsistency is not occurring in this data.

Regression analysis

 

 

Interpretation

The regression analysis conducted to measure the effects of the independents variables on the dependent variables as well as this test provides the guide related to the positive and negative relationship of the variables. The coefficients tables show that either the variables have positive relationship or negative. The regression analysis is conducted by using this equation

Y=a+bx1+bx2+bx3

In this equation;

Y= dependent variable: firm reputation

A= constant

B= beta

X= independent variables

Thus, the positive values of the variable in the coefficient portrays that there is positive relationship among independent and dependent variables. The values of all of these variables as; Brand Awareness, Product Differentiation and Innovativeness are; .501, .064 and .281. These positive values shows that there is positive relation among Brand Awareness, Product Differentiation, Innovativeness and firm reputation. The significance level of variables which is less than 0.05 except product Differentiation. It means there is positive importance between the variables of various kind. The table of the module summary represents the effects of the independent variables on the dependent variables.  The value of adjusted r square is; 0.365 it shows due to the 1% changes in Brand Awareness, Product Differentiation, Innovativeness the firm reputation will be change 36%. As shown in this study (Helm, 2011).

Correlation of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

Interpretation

The correlation table shows that all of these variables are correlated with each this study explains that by enhancing the strategies of the brand awareness, product differentiation and innovation the firm reputation will be enhance automatically. The significance level is less than 0.01 for all variables. It means the reputation of Almarai Company can be enhanced by increasing the strategy of the brand awareness, product differentiation and innovation as depicted in the study of (Henard, 2010).

Graphs

Major Findings

It has observed in this study and the various analysis that there is positive significant relationship among Brand Awareness, Product Differentiation, Innovativeness and the firm reputation of Almarai Company. Almarai Company improves their reputation by focusing on Brand Awareness, Product Differentiation and Innovativeness.  It is the good strategy in order to improve the reputation of Almarai Company. The regression analysis shows the particular effects of the independent variables on the dependent variable and the Almmarai Company can improve its performance in good ways by considering its strategy.

The correlation analysis shows that positive relationship of the variables which means alternative hypothesis are accepted meanwhile the null hypothesis are rejected. The rejection of the null hypothesis leads towards the positive relationship of the variables. Level of the significance in the correlation tables is less than for all variables as it is less than 0.01. It represents that there is positive significant relationship among Brand Awareness, Product Differentiation, Innovativeness and reputation of Almarai Company. The alternative hypothesis is accepted and null hypothesis and rejected. As indicated in this study (Kalafatis, 2012).

Suggestions

This study needs to conduct various implication for the policy making and educational practices. It can be arguing that the opening access of the innovativeness for the Almarai company would leads towards the achievements of the diversity equity in terms of the product differentiation, innovativeness and brand awareness in order to enhancing the reputation of the Alamarai company. Meanwhile the other strategies of the related to the marketing and firm reputation can also be adopt such as advertising, promotional strategies and good quality most important for the reputation of Almarai company. In order enhance the reputation of the company the Almarai Company must focus on the innovativeness, product differentiation and brand awareness.

Conclusion of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

It has been concluded that the Al Marai Company is the greatest companyin the Saudi Arabia because it supplies the largest range of the dairy product in all over the world. AL Marai is Green Pastures because it is an Arabic word. AL Marai has strong vision, mission and its values. The vision of the Al Marai explain that with superior beverage food and products, leading the chosen market and become the preferred choice of the consumers among many competitors. Through quality, company driving the growth of its product. Company follows the quality and safety of food through commitment. To ensure the quality and food safety of AL Marai products, the company follow the supply chain process and determine all the pints start from the fed of production and its manufacturing, Al Marai offer five major type of products to its customer that include dairy, juices, bakery, poultry and infant nutrition. This study is conducted to establish the new and innovative in order to attain the good reputation of the Almarai Company. It has been observed in this study that there are three strategies that can be adopted for enhancing the reputation of Almarai Company. These are the Brand Awareness, Product Differentiation and Innovativeness. There is positive significant relationship among Brand Awareness, Product Differentiation, Innovativeness and firm reputation.

References of Geographical area of study of Al Marai among Saudi Arabia best dairy brand build strategies for good reputation

almarai.com, 2017. Quality you can trust. [Online]
Available at: https://www.almarai.com/wp-content/uploads/2017/12/corp-book-EN.pdf

almarai.com, 2018. Profile. [Online]
Available at: https://www.almarai.com/en/corporate/almarai/profile/

almarai.com, 2018. Sustainability. [Online]
Available at: https://www.almarai.com/en/corporate/sustainability/overview/

almarai.com, 2018. Sustainability Report 2018. [Online]
Available at: https://www.almarai.com/wp-content/uploads/2019/04/Almarai_Sustainability_Report_2018_Web_EN-1.pdf

almarai.com, 2018. Value through innovation. [Online]
Available at: https://www.almarai.com/wp-content/uploads/2018/04/Almarai-AR2017-ENG-web.pdf

almarai.com, 2019. Al Marai. [Online]
Available at: https://www.almarai.com/en/

arabianbusiness.com, 2019. Almarai Company - Saudi Arabia. [Online]
Available at: https://www.arabianbusiness.com/companies/almarai-company-saudi-arabia-66524.html

Arabnews.com, 2017. Almarai and Al Baik among Saudi Arabia’s best brands. [Online]
Available at: https://www.arabnews.com/node/1134921/business-economy

arabnews.com, 2019. Almarai’s pursuit of quality ensures unique success story. [Online]
Available at: https://www.arabnews.com/almarai%E2%80%99s-pursuit-quality-ensures-unique-success-story

content.argaam.com, 2018. Almarai Food Company. [Online]
Available at: http://content.argaam.com.s3-eu-west-1.amazonaws.com/75020722-4760-41c4-864a-0b66b9f7f7e8.pdf

Fabbe, K. E., 2019. Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia. [Online]
Available at: https://hbsp.harvard.edu/product/719020-PDF-ENG

Helm, S., 2011. Employees' awareness of their impact on corporate reputation.. Journal of Business Research, 64(7), pp. 657-663.

Henard, D. H., 2010. Reputation for Product Innovation: Its Impact on Consumers. Journal of Product Innovation Management , 27(3), pp. 321 - 335.

Kalafatis, S. P. R. N. R. D. &. S. J., 2012. The differential impact of brand equity on B2B co-branding.. Journal of Business & Industrial Marketing, , 27(8), pp. 623-634..

Poulos, C. N. H. C. J. S. &. M. K., 2015. Our work is not done: Advancing democratic engagement as purpose and product of higher education.. Journal of Community Engagement & Higher Education, , 7(1).

Sadi, M. A., 2014. Marketing trends and future challenges: A review of dairy industry in S audi A rabia.. International journal of dairy technology, , 67(4), pp. 459-466..

Sandvig, C., 2015. The Internet as the anti-television: Distribution infrastructure as culture and power.. Signal traffic: Critical studies of media infrastructures, , pp. 225-45..

Waring, T. M. K. M. A. B. J. G. S. G. J. J. M. .. &. J. J., 2015. A multilevel evolutionary framework for sustainability analysis.. Ecology and Science, 20(2).

Zannad, A. A., 2018. Almarai: The best milk cannot be bought. [Online]
Available at: https://www.warc.com/content/paywall/article/almarai_the_best_milk_cannot_be_bought/107483