"The new breed of retailers led by Alibaba and it is changing the game because Alibaba is born digital. The company uses technological developments in order to unleash the customer’s values. Alibaba is born SMAC!” (Saeed, et al., 2016)

Alibaba Cloud China has announced the expansion related to the new automation capabilities, however, the company is concerned to provide the streamlined as well as the consistent security in the organizations so that their customers can be secured. Alibaba Cloud has strengthened its hybrid cloud infrastructures through extending the security visibility based on the SMAC effect; Alibaba Cloud China is providing the advantages related to the mobile, analytics, social, and cloud under the (SMAC) computing framework. Through SMAC Alibaba Cloud China are ensuring consistent security policies. The company has the transition to e-commerce through understanding the online behavior of the customers. Moreover, the Alibaba in China is known as the first-mover advantage towards the SMAC framework (Walia, 2015).

The company Alibaba Cloud China has milked the SMAC framework successfully through organizing the security, protection, social networking, hybrid infrastructures, etc. the customers are consistent and getting the advantages related to the protection and operational benefits. For the business innovation by Alibaba Cloud China the digital business or transition from e-business is noticed through the SMAC computing framework, under these four technologies companies can improve business operations and can get the advantages related to the maximum reach to customers and innovation through minimal overhead. Alibaba Cloud China is providing the benefits related to the mobile devices, website browsing, loyalty card programs, wearable technology, sensors, connected devices, social media in order to get the advantages (Bhaskaran, 2018).

Analysis (SMAC) of SMAC Framework by Alibaba Cloud China

Through the SMAC boasts collaboration Alibaba Cloud China has got the businesses' success, there are benefits related to accessibility and communication.

Social of SMAC Framework by Alibaba Cloud China

Concerned to the social media it is known that Alibaba Cloud China has considered the social media platform and it is known that company is selling its products through the live-streaming video apps and in platforms like Instagram, Twitter, Facebook, etc. there are 276 millions of the active buyers of Alibaba Cloud China on the different social media and app media (Go-globe.com, 2015).

Social Customer Service of SMAC Framework by Alibaba Cloud China

Social media has become a great tool from which Alibaba businesses utilize its customer service, brand awareness, lead generation; relationship building, etc. the customers are getting the latest updates from the successful social strategy.

Mobile of SMAC Framework by Alibaba Cloud China

Alibaba eMarketer is also getting the benefits related to mobile devices as the Alibaba Cloud China accounted for 76.2% of mobile retail last year in China (Go-globe.com, 2015). Alibaba has mobile-friendly applications, customers can easily get the products at home, office or anywhere desired just by making an account and doing the payment. Moreover, Alibaba's mobile application has proved to be an excellent marketing strategy device for a consumer.

Alibaba Updating Profiles of SMAC Framework by Alibaba Cloud China

As concerned with the Mobile devices, it is known that the company is servicing the largest community of customer through the business building and also updating their profiles Alibaba eMarketer are additionally getting the advantages identified with the cell phones as the Alibaba Cloud China as known.

Analytics of SMAC Framework by Alibaba Cloud China

Regarding the data and analytics Alibaba Cloud China has got the excellent result of its all marketing initiatives, the company also concerned about the marketing campaigns so that there could be benefits in the future marketing output looks. Alibaba Cloud China has analyzed and access these big data analytics tools to provide the benefits to its marketing, supply chain, operations, etc. with the use of business and functional strategies the company is concerned about the following practices with the help of analytics.

Personalized Customer Service of SMAC Framework by Alibaba Cloud China

Alibaba Cloud is concerned about its personalized customer service; as the services are given as per clients' demand, Alibaba China's customer journey is amazing as the company increases consumer awareness regarding the products as per desire. The assistance is provided in purchasing decisions so that customers can be satisfied.

Consumer Insights of SMAC Framework by Alibaba Cloud China

In analytics Alibaba Cloud China concerned about customer preferences as well as the customer's insight. The company supports retailers so that customers could be retained, with the help of consumer insight company acquire new customers and also strengthen brand loyalty.

Business Intelligence of SMAC Framework by Alibaba Cloud China

In analytics Alibaba Cloud China concerned about strategic decision-making with the help of business intelligence. However, the customer in this way can get the brand perception and the company could effectively maintain future trends by getting deep in-depth insights.

Smart Supply Chain of SMAC Framework by Alibaba Cloud China

Smart Supply Chain is also part of Alibaba Cloud China through this there is the management of the sales forecasting as well as demand predictions for the support to the customers (Alibabacloud.com, 2019).

Cloud of SMAC Framework by Alibaba Cloud China

Alibaba Cloud China is one of the best public cloud services providers in China. However, the company is managing the hardware-free storage of files, videos, documents and also saving pictures for the customer. Alibaba Cloud China is getting a large share revenue example 43% in the market and in 2018 the company also derived US$1.54bn from cloud computing (CIW Team, 2018).

IaaS Market Share of SMAC Framework by Alibaba Cloud China

Source: (CIW Team, 2018)

Evaluation of SMAC Framework by Alibaba Cloud China

The SMAC boasts collaboration helped Alibaba Cloud China to focus on its social networking as the company is effectively managing the interests of the customers through using social platforms. Alibaba Cloud China has broken down and gets to these large information examination instruments so as to give the advantages to its advertising, inventory network, tasks and so forth with the utilization of business and useful systems the organization is worried about the accompanying practices with the assistance of investigation.

Moreover, on the websites, the company is making the promotions and deals for the customers so that they could enjoy and get maximum products. The company analyzed future patterns through cloud computing. Alibaba Cloud China is also tracking location by using cloud computing. There are intelligent predictions of the customer behaviors that what they want and in a very short period company can get success through the management of millions of records of customer data. Alibaba Cloud China is taking wise decisions by investing millions in the data warehouse.

There is an increase of structured as well as the unstructured data to provide better services in mobile devices. Alibaba Cloud China is benefiting and making loyal costumers with the help of social media and website browsing, in examination Alibaba Cloud China anxious about the client's inclination based on the client's knowledge. Moreover, the organization boosts retailers and creates a new customer by concerned about the central business models.

Recommendations of SMAC Framework by Alibaba Cloud China

· With the help of SMAC collaboration Alibaba Cloud China has efficiently managed and generated customer data, the company is still deciding the innovative ways to get more benefits from social media applications.

· It is recommended to the Alibaba Cloud China that the company should broaden its approach in order to use the SMAC collaboration for communication, work, shopping purposes for the clients.

· Moreover, the company should also notice the shifting market trends and access to technology through managing the goods and services according to the requirements of the customers.

· SMAC collaboration needs to resolve business conflicts through SMAC scalable application and there should be more protection regarding the Safety, Privacy and Confidentiality information from the cloud in order to retain the customers.

· Alibaba Cloud China should focus more on the privacy tools 'access statistical, control, auditing, and privacy' so that there could be better guidance in the process of learning for the customers.

· Knowledge development participating culture and skills also need to be concerned for more effectiveness.

Conclusion of SMAC Framework by Alibaba Cloud China

It is concluded that with the help of the SMAC framework Alibaba Cloud China is getting huge offers in its income as in 2018 organization the company additionally got US$1.54bn from cloud computing software. Moreover, Through SMAC Alibaba Cloud China company is guaranteeing the security arrangements and through the SMAC boasts collaboration Alibaba Cloud China has got the businesses’ success related to accessibility and communication.

The SMAC framework is effectively managing the security, communication, etc. for the customers. Additionally, the Alibaba in China is getting the competitive advantages as has the largest market share, there is an advantage towards the SMAC structure and for the future prospect, Alibaba Cloud China needs to focus on maximizing productivity and convenience.

References of SMAC Framework by Alibaba Cloud China

Alibabacloud.com. (2019). Data Analytics Solutions. Retrieved from https://www.alibabacloud.com/solutions/data-analytics

Bhaskaran, M. (2018). Maintaining Momentum. Retrieved from https://www.imf.org/external/pubs/ft/fandd/2018/09/future-of-southeast-asia-bhaskaran.htm

CIW Team. (2018). Alibaba Cloud owns 43% of China's public cloud market in 2018. Retrieved from https://www.chinainternetwatch.com/28150/public-cloud-h1-2018/

Go-globe.com. (2015). Alibaba In Numbers – Statistics And Trends. Retrieved from https://www.go-globe.com/alibaba-statistics-trends/

Saeed, Saqib, Bamarouf, Yasser, Ramayah, Iqbal, et al. (2016). Design Solutions for User-Centric Information Systems. IGI Global.

Walia, S. (2015). Why India’s e-commerce boom will look nothing like China’s. Retrieved from https://qz.com/india/387723/why-indias-e-commerce-boom-will-look-nothing-like-chinas/