The aim of this paper is to provide deep insights regarding the SMAC framework and how Huawei Corporation has implemented this framework for improving its performance and getting competitive edge in the market. Huawei is a multinational technology corporation that provides smartphones and telecommunication services to its customers. The analysis of Huawei Corporation has shown that Huawei Corporation implements the SMAC framework. Huawei utilizes the SMAC framework not only for getting deep insights about it customers but for also providing high-quality technical services to its customers.

SMAC Framework at Huawei

Huawei is a multinational technology corporation that provides smartphones and telecommunication services to its customers. The analysis of Huawei Corporation has shown that Huawei Corporation implements the SMAC framework. Huawei Corporation focuses on Social media, mobility, analytics and cloud computing to meet the needs of its customers and to gain a competitive edge over its competitors. Huawei utilizes the SMAC framework not only for getting deep insights about it customers but for also providing high-quality technical services to its customers. Through SMAC framework the corporation becomes able to service the needs of its clients more efficiently.

Analyzing the Implementation of SMAC Framework at Huawei

Mobility of SMAC Framework at Huawei Corporation

Huawei Corporation has a high focus on mobility. Huawei has created many mobile applications for serving the needs of the customers. Huawei knows the importance of new platforms such as smartphones and tablets. Huawei Corporation creates content that can be easily displayed on smartphones and tablets. As the corporation manufactures these products the company creates advertisement content in such a way that the customers can easily view on their mobile and other such devices (Spender, 2014).

Mobile Cloud of SMAC Framework at Huawei Corporation

Huawei Corporation has created an application name Huawei mobile cloud. Through this application the users can save their data in the mobile cloud. This helps mobile users to back up their files in the mobile cloud. The users can store and access their data on the mobile using the cloud drive. Furthermore the customers can transfer the data or files on other Huawei devices. The mobile cloud services help the company to meet the storage needs of its customers, and through this the corporation was able to create customer loyalty in the mind of the customers (Festing, 2013).

Mobile Social Media of SMAC Framework at Huawei Corporation

Many people around the world are connected with each other with the help of social media websites such as Facebook, Twitter, and Instagram. Today the organizations created the content that can be viewed on mobile social media. Huawei Corporation has presence on social media, and it contacts social media with its customers. The corporation creates contact that can be viewed on mobile social media sites. Huawei's excessive presence on social media is a sign that the corporation knows the importance of social media. The customer’s feedback is important for the company (Brown & Bessant, 2013).

Social Media of SMAC Framework at Huawei Corporation

The corporation not only created the content for mobile social media but also for the web social media as well. The organization not only advertises its new products on the social media website but also addresses the main concerns of the customers as well. The various features which the social media sites provide, such as going live and event features help the corporation to advertise its product more efficiently. The social media have become an important platform for advertisement because not only social media is cheaper than other advertisement platform but also on social media the organizations can attract to huge number of customers.

Social Media Analytics of SMAC Framework at Huawei Corporation

The social media analytics play a key role in increasing the sales and number of customers of the organization. Huawei uses social media sites to attract customers. Huawei has gained competitive edge over its competitors in terms of social marketing, and social media analytics help the company to understand what its customers want and how corporation can meet the preferences of its customers. Huawei's social media site has helped the organization to improve its customer services. The social media analytics has helped the corporation to understand what the main issues of the customers are and how they are going to be addressed (Kourdi, 2009).

Cloud Computing of SMAC Framework at Huawei Corporation

Huawei provides cloud services to its customers. The cloud services are playing major rule in the success of the business. The cloud service not only helps Huawei to save the data of its client but also Huawei uses cloud services for storing its own data as well. Through cloud storage the corporation not only reduces its storage cost but also backup the data so that is case of any data loss the data can be recovered from cloud. Cloud computing in recent years has gained huge importance because cloud not only provides data storage but also backup.

Cloud Analytics of SMAC Framework at Huawei Corporation

The cloud analytics can provide deep insights about the customers and what type of data the customers are storing on the cloud. With this information, the corporation can understand the needs of the customers more efficiently. With this the organization has the opportunity to increase its sales and finally the profitability of the company will increase. The cloud analytics helps the business to gain competitive advantage on the competitors. Cloud analytics will provide information about how much data the customers store daily and how cloud services can be further improved for the customers. In other words the cloud analytics can help the business to not only improve its cloud services bit also its overall customer services (Brown & Bessant, 2013).

Analytics of SMAC Framework at Huawei Corporation

The analytics play significant role in the success of the business. Huawei plays special focus on customer analytics so that it can provide them the best products. The Huawei big data analytical solutions allowed it to get deep insights into the market so that it can know what is trending in the market. Through data analytics Huawei was able to get deep insights about the latest trends which helps it to create innovative products. Analytics has helped the business to gain competitive edge over many smartphone brands (Campbell, Edgar, & Stonehouse, 2011).

Business Opportunities for Huawei

There are many business opportunities for Huawei Corporation. Through SMAC framework the organization not only can understand customer needs bit will also be able to understand the key issues which the customers around the world are facing. When the corporation understands the key issues then it will be able to provide innovative solutions to the problems of the customers. The innovation is the only way through which the corporation can compete with global smartphone brands. Without innovation the corporation cannot compete with other brands. And for innovation SMAC can play important role, which will ultimately lead to success of the business (Griffin, 2012).

There are many business opportunities for the Huawei Corporation in the future. Huawei pays special attention to research and development which will allow the corporation to provide new features in the product. The corporation can focus on latest business model & approaches, which will allow3 to expand its business in different parts of the world. If Huawei wants to expand its business, then it will have to focus on latest technological methods and approaches. SMAC framework is one of the approaches which will help the business to achieve its desired goals. Therefore the organization will have to explore the opportunities which are present in local and international market.

Recommendations of SMAC Framework at Huawei Corporation

It is recommended to the corporation to come up with a proper SMAC strategy so that the organization can take benefit from SMAC framework. The organization knows the importance of social, mobility, analytics and cloud but there is still a lot of room for further improvement. A proper SMAC related strategy will allow the corporation to implement this framework more appropriately in the corporation so that in future the organization will able to provide more unique products to its customers as discussed earlier without innovative products the organization cannot sustain in the long run.

Conclusion of SMAC Framework at Huawei Corporation

It is concluded that there are many business opportunities for Huawei Corporation. Through the SMAC framework the organization not only can understand customer needs bit will also be able to understand the key issues which the customers around the world are facing. When the corporation understands the key issues, then it will be able to provide innovative solutions to the problems of the customers. It is recommended to the corporation to come up with a proper SMAC strategy so that the organization can take benefit from SMAC framework. The organization knows the importance of social, mobility, analytics and cloud but there is still a lot of room for further improvement.

References of SMAC Framework at Huawei Corporation

Brown, S., & Bessant, J. (2013). Strategic Operations Management. Routledge.

Campbell, D., Edgar, D., & Stonehouse, G. (2011). Business Strategy: An Introduction (3 ed.). Macmillan International Higher Education.

Festing, M. (2013). Management and International Review: Strategic Issues in International Human Resource Management. Springer Science & Business Media.

Griffin, R. W. (2012). Management. Cengage Learning.

Kourdi, J. (2009). Business Strategy: A Guide to Taking Your Business Forward (2 ed.). John Wiley & Sons.

Spender, J.-C. (2014). Business Strategy: Managing Uncertainty, Opportunity, and Enterprise. OUP Oxford.