Essay on The Recommendations of IMAX

In the section, some recommendations are presented for the most appropriate global organizational structure for IMAX to implement, given the expected growth in the Asian region. Following these recommendations, IMAX can bring improvement in the business outcomes and position at the competitive market.

v  Optimal Cost of Operations of IMAX

The cost of operations needs to be declined for the incline of profitability. IMAX should pay special attention to the reduction of cost of operations. The cost of operations can be controlled by enhancing operational efficiency. Cost decrease can increase the profit margin for IMAX. Therefore, management should adopt such strategies that enable efficiency, e.g. excessive lights control and limiting paper use in the operations.         

v  Expected growth in Asian region of IMAX

The recommendation is related to the most appropriate global organizational structure for IMAX that is required to implement the given growth. Without any doubt, Asia is one of the most dynamic force and show continues trajectory that inevitably change the face of Asia. The consideration is related to impact of growth in the Asian countries. In Asian countries, India, China, and Pakistan has shown growth of 19 percent collectively. It is better to recommend three dimensional services in IMAX and China is expected to continually grow. It is expected to growth from current position to 20%.   

v  Pricing Strategy of IMAX

Pricing strategy should be according to the affordability of the proposed customers as well as competitor’s pricing. IMAX should develop a pricing strategy that enables IMAX to create differentiation. Moreover, IMAX should not compromise on profit margin while setting pricing strategies. Customer survey about prices can also help out IMAX to set reasonable pricing strategy.  

v  Selection of IMAX

The selection of products and services directly draw an impact on the business of cinemas and entertainment industries. IMAX has some specific services and products which are highly satisfying for the requirements of customers. However, still, IMAX should also pay more attention to services and product selection. IMAX should add new innovative services and products because of which company develops a competitive advantage in the targeted market.    

v  Introduction of New Technology of IMAX

IMAX should also introduce new technology to facilitate the competitiveness of IMAX. New technology will bring improvement in operational efficiency as well as enable IMAX to deal with customers effectively. Through the use of modern technology, IMAX should increase its interaction with customers, e.g. use of digital media platforms for interaction and feedback collection are appropriate strategies to meet competitive strength.   

v  Quality Improvement of IMAX

Service and product quality also need improvement for IMAX's future stability and improvement. IMAX should improve quality by adopting new technologies. Conducting research in the market and collecting data about competitor’s operations can support IMAX to understand current gaps for improvement in quality. IMAX should improve the quality of movie projection system and quality of services offered at the cinema. Moreover, quality of offered seats, quality of the screen, ticket price, food and beverages, and quality of sound of cinema should be also given importance while developing strategies for quality improvement.  

v  Advertisement of IMAX

Advertisement is the source to increase sales of a company. IMAX is working in a highly competitive market, which is also really dynamic. In accordance with the competitor analysis, IMAX should focus on innovative and creative ways of advertisement and publicity. IMAX should support campaigns at social media platforms to promote products and services of IMAX in the selected segments. IMAX should use digital media as a direct source for interaction with customers (Baird & Parasnis, 2011).  

v  Practical Issues of IMAX

  Practical issues such as dynamic process, resources hungry process, and increasing software-driven should be controlled by the IMAX in advance through the development of appropriate strategies. Moreover, IMAX should keep its operations updated with the technology and market requirements.