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Executive Summary of Carnival
Corporation and Plc Suitability
Carnival Corporation is one of
the best and largest companies that provide high quality traveling facilities
to people and facilitate people with the best services. The company is earning
sufficient revenue every year and its performance in the market is also
satisfactory. The relationship with the investors is also reliable and strong
due to the effective terms and conditions between the company and shareholders.
Its performance among its competitors is also very satisfactory and also
provide the most reasonable prices to people according to their range. In this
report, the different strategic analysis also considers with great attention
and also provides all the environment and competitive structure. Also explain
the company trend related to its customers, how the possibilities can appear in
the current strategies of the company for making the profitability of the
company better. The corporate social responsibility is also an important part
of every company so it explains that what are the rules and regulations
implemented in the company and how the organization shows its impact on the
environment. This report also discusses the performance trend of the company
and also its financial structure that shows the past and current performance of
the company. It’s all marketing and human resources that utilize by the company
and also perform their roles and responsibilities in the most effective manner.
The overall performance of the company is very effective because due to their
services most of the people prefer to travel by using this company and also
maintain its level of performance because there are also lots of competitors
already present in the market who offer the same range of services and
different range of prices offer to customers. But Carnival Corporation captures
the maximum share of the market because of its high quality and also its strong
position in the market that can beat its competitors without any additional
efforts.
Table of content
Background
and market position of the company
Strategic
Analysis of the Organization
The
strategic direction of the company
Financial
performance of the company
Introduction
of Carnival Corporation and Plc Suitability
As the world’s largest leisure
travel company. The carnival corporation offers extraordinary vacations at an
outstanding value to travelers around the world. In the cruise line brands that
include P&O cruises in Sydney, Costa cruises in Genoa and Italy, England;
AIDA cruises in Rostock, carnival cruise line, Holland America line, princess
cruises and Sea bourn in North America and many others as the profile of the
company. These all different brands provide the world the biggest cruise
company that has more than 700 ports for the 102 ships all over the world
according to the requirement of their customers.
Background
and market position of the company
The mission of the carnival
corporation explains that they want to provide excellent experience of vacation
with joy and also provide breakthrough a return to shareholders by meeting their
all expectations and as leading scale leveraging the industry. Carnival cruise
was found in 1972 by the pioneer cruise industry. It becomes the world’s
largest and famous cruise company in 1987 and then it provides its 20% of
common stock initially to public for the initial flux in the capital of the
company that help for expanding their services
and through acquisition expand its services . in every market segment of
cruise industry, the carnival has acquired representation and with the passage
of time it develops multiple cruise lines according to its popularity and also
offer services to people and become the largest ocean line that offers
traveling service to thousands of people at the same time.
In 2003, a merger occurs between
the carnival and P&O princess that develop the largest cruise operator with
12 highly recognized brands and making a new company that provides leisure
travel to its customers all over the world. After that merger many new and
unique brands for traveling also introduce in the market that enhances the
scope of carnival corporation in the market. Carnival has a great ability to
manage its brand autonomy after becoming the world’s largest cruise operator
and also separately maintain all the lines of the cruise company that includes
industry most aggressive shipbuilding program, with the reservation offices,
sales, and marketing departments. so after that, the company offers services of
high quality and also reaches the high level of success because they have a contagious
level of enthusiasm and also act as strugglers in the cruise line and make it is
all services and facilities more beneficial and effective for its all
customers.
Market
position of Carnival Corporation and Plc Suitability
The marketing position of the
company is also very strong and competitive
.the growth in the cruising industry can be seen over the years and the
growth in land-based tourism is minimized as compared to the cruising industry.
Three main cruise lines that capture the 80% and above the global cruise sector
include Carnival Corporation. It has maximum market share which is more than
47% and due to its scale, it obtains maximum competitive advantages. It
operates more than 100 ships that can beat its competitors who have not such
ships for traveling. Its source of revenue is limited as the cruise lines have
which include tours, onboard and other activities and passenger tickets. Almost
75% of the revenue generated through passenger tickets with the sale of air
transportation, it provides accommodation, a variety of food, and the option of
daily entertainment that consider as cost-effective. All the other activities
and facilities onboard also include the government fees and taxes and charges
of these activities are part of the price of the ticket. Onboard revenue
includes the sale of nonalcoholic beverages, dining options, full-service spas,
laundry services, gift shop sales, casino gaming, and short excursions. It
provides almost 24% of the total revenue of the carnival and its tours include
1% of the total revenue of the carnival corporation.
Strategic
Analysis of the Organization of Carnival Corporation and Plc Suitability
The strategic
direction of the company of Carnival Corporation and Plc Suitability
The strategies of the carnival
corporations are very effective and enhance the performance in the most
effective manner. This corporation adopts strategic initiatives and follows the
continuous improvement in making the performance better. Across the diverse
geographies, the company cruise brands are very well diversified and also
include the market of Europe and Asia and in the larger North American cruise
market, it strategically positioned at various points. The strategy adopted by
the carnival is to move above its capitalize in the new market and its familiar
itineraries. As it becomes more consumer-driven so the Asian source market for
cruises is expected to grow continuously. It is also optimistic about growth
just like other international markets.
The vision of the carnival
corporation explain that ; the enable and empower of carnival corporations and
PLC and their related employees have to transfer the best vacation expenice for
the guests of carnival corporations and also generate the return of superior
level and enhancing the well being and better return of the shareholders of the
carnival corporations.
The mission statement explains
that our purpose is to provide deliverable exceptional experience and vacations
that attract a huge number of customers that can obtain values of outstanding
level. For maintain our leadership position and t achieving our mission, it is
essential to believe our multi brand strategy for the customers. While continue
to grow our business by using the
acquisition of new guests in developing
and emerging markets, company also provide worldwide sourcing with ten brands to
the guests and also diverse itinerary options that allow uss to enhance our
offers to our old guests. By providing our guests wit a large variety of
exceptional vacation experience, our success also depends on the ability to
enhance the expectations of our guests. By providing extraordinary cruise
products and services at an outstanding value, we strive to capture a greater
share of customers spending on vacations. In other words, by exceeding guests
expectations and leveraging our industry leading scale, together we deliver
joyful vacation experience and breakthrough shareholders returns.
The strategies of the carnival
corporations also explain its success and reputation is completely depend on
the transparent operations and sustainability. So in the annual strategy report
it consider as sustainability strategy. Carnival gives more attention on
implementing and developing the advance technology to maintain the business and
sustainability. To meet new fuel emission regulations, it has strategy to
develop solutions. To eenhnace customer
satisfaction it implement new initiatives and to maximize the profitability,
company continue to improve the pricing model. Company is willing to expand its
business also in china because company believes that higher revenue generated
through high growth capacity. They deliver also new ships to china for
expanding their business. so it can be observe that company main strategy of
business to enter into new markets with the same product and also offer in
existing market the higher quality service to its all consumers. So its
business strategies include growth strategy, integrated cost and leadership and
differentiation focus strategy and market development strategy.
Carnival provides high value
vacations to customers by providing them most affordable cruise trips. To
attracting a large customer base, the company is utilize the low cost strategy
within the organization. It effective marketing planning and its innovation
also helpful stragey for the success of the organization.to attract new
customers and obtain the ;oyalty of previous and existing customers , company
has launched extensive television campaigns. Carnival follow the growing
strategy from the mobile devices. It
include complete viewing to provide great experience and pre booking to
optimize the booking experience for the mobile devices by leveraged mobile
device functionally. The business strategies of the carnival give more
attention of the market penetration. It also helpful for the organization to
remain competitive in the market and also develop high bargaining power in
customer purchasing processes. The companies also realize the importance of
making newsletters on daily basis that become accessible through different electronic
devices, In order to remain competitive and with customer increasing reliance
on technology. Company also develops an application that gets access to all
customers easily and provides all the details about the company’s events and
its strategy and its planning of vacations. Company wants to get about more
their customers with more details and also want to get more information.
For carnival, the growing middle class with
high disposable income makes these markets an attractive location. For the
growth of the cruise industry, an increasing number of ports and destinations
of tourists offer many opportunities. Carnival also wants to do additional
investment for developing its brands in such a way that it can produce more
revenue and utilize more opportunities. But these efforts can be beneficial for
the corporate in the long run. This will be profitable in terms of margins and
earnings of the company.
Microenvironment
Analysis of Carnival Corporation and Plc Suitability
Political
of Carnival Corporation and Plc Suitability
The political factors indicate
the laws and regulations which the government implements for regulating the
businesses. In the USA the laws regarding travel leisure companies are
supportive and allow them to perform their activities efficiently. The
political stability in USA also helps the corporation to boost its operations. Its
corporate information includes all the business relevant links and strategies
of the company. Through worldwide the company employs more than 120000 people
and 10 cruise line brands that attract millions of guests on an annual basis
and obtain the 50% market of global level. Every single day, more than 32500
people travel on the sailing board through the carnival corporation. Its
leading brands provide a huge variety of experience related to vacations to
million so guests that related to different backgrounds, languages, and
cultures and provide varied leisure-time preferences.
Economic
of Carnival Corporation and Plc Suitability
The United States is the largest
economy in the world therefore there are not many economic issues for the
corporation. The different product range offers different travelers to obtain
many preferences and also obtain experience of extraordinary vacations with the
most reasonable price as compared to the land-based option of vacation. Carnival
is one of the most powerful corporations according to its earnings and revenue.
And its revenue is going to increase on an annual basis according to the company’s
facilities and services that they offer to their customers. It’s all related
brands promote the service of the company and also attract customers due to
high-quality services and also offer multiple services according to customer’s
requirements. It also offers high-quality services for tourism to all the
travels with all types of facilities.
Social
of Carnival Corporation and Plc Suitability
The Carnival corporation will
have to focus on the needs and preferences of the customers otherwise the
organization might unable to sustain in the long run. The social factor can
have major impact on the performance of the business. Carnival corporations
focus on sustainability that helps to return value to our shareholders,
respecting our employees and communities, and preserving the pour environment.
Sustainability is a way of doing business among multiple competitors. Carnival
also commits to operating responsibly with an inspection. Its success depends
on maintaining the fiscal strength, enhancing the port communities,
strengthening the stakeholder relationships, safeguard and developing our
workforce and protecting the environment. As more sustainable and transparent,
the business climate, its viability, and its reputation all depend on this.
Technological
of Carnival Corporation and Plc Suitability
The latest technologies should be
implemented by the business if it wants to maintain its competitive edge over
its customers. Carnival starts the environmental management system initiative
in 2005, to improve the environmental performance all the lines of the cruise
are certified with the ISO 14001 standards. The environmental management system
of the company also certified at the corporate level and confirming the
commitment to consistent and across all the brands, it provides the best
practice of environmental management practices. By using the internationally
recognized global reporting initiatives framework, the company follows the
transparency by deciding to publicly show the environmental, social and
governance performance of each line.
Legal of
Carnival Corporation and Plc Suitability
The benchmarked show the
collective performance and also determine the opportunities that help the organization
in moving forward for the improvement. The visions of sustainability include
many important points like supporting the communities that visit and to all
employees provide a positive work environment and also offer opportunities for
the career reward, protecting the oceans and seas upon which we sail. Improving
the quality of emission and also address the climate changes according to
requirement.
Environmental
of Carnival Corporation and Plc Suitability
Carnival Corporation also
announces in 2015 the sustainability goals that minimize the environmental
impacts and focus on improving the security, safety, and health of guests and
crewmembers and also implement on business partners and on brands the
sustainable in all business practice. The corporation knows that an accurate
sustainability strategy is very much important for the reputation and success
of the business so it follows the sustainable development goals by United
Nations’2030 as a framework for the organization. This framework help to
establish the smooth momentum for the sustainability activities and also focus
on direction of sustainability according to corporation and also set the record
that how the sustainability impacts and environmental impact manage through
operations, in accountability and data availability develop mechanism for
closing gaps, address and evaluate the improvement opportunities and share the
best lesson and practice for the ships and operating companies.
Porter
Five Forces Analysis of Carnival Corporation and Plc Suitability
Bargaining
Power of Buyers of Carnival Corporation and Plc Suitability
The bargaining power of buyers
will be moderate because there are many travel and leisure companies that they
can select for traveling. If the company unable to address the need of the
customers than the customers can switch to other organization’s services. The
company believes that our brands are fully prepared to obtain the vision of the
corporation and also maintain a leadership position in the cruise industry. Our
main financial target is to enhance the profitability of the cruise business
and on invested capital increase our return and also maintain a balance sheet
and strong investment-grade ratings. Our main success factors include
sustainability, security, safety, environment, and health.
Bargaining
Power of Suppliers of Carnival Corporation and Plc Suitability
The Carnival Corporation is a huge
brand therefore it has the power to influence its suppliers which will reduce
the bargaining power of suppliers. Our ships are purpose-built, innovative and
new that have improved accommodation for guests and features and onboard
amenities with major range. In developing markets, we can maintain our growth
by increasing penetration in developing markets and establish markets. The
company has the capability to enhance the structure by combine purchasing
volumes and using common techniques to accelerate progress.
The threat
of Substitute product of Carnival Corporation and Plc Suitability
The threat of substitute products
will be higher because there are other travel corporations as well. The brand
of the company is preferences for vacations, meeting the different entertainment
and also offer different languages and different cultures according to the
requirement of customers. Carnival has a large variety that attracts customers
include families, single persons, couples and seniors according to their
requirements and their desired places.
The threat
of New Entrant of Carnival Corporation and Plc Suitability
The threat of new entrants is
lower because it requires the amount of investment to create a travel and leisure
corporation like Carnival. Furthermore it takes time to build brand image in
the minds of the customers. In the carnival corporation, the information
explains that the success of the shipping industry also provides the degree of
differentiation and moves the economic scale at a higher level. So according to
this discussion, the four different critical success factors are determined for
the carnival corporation that includes; management of strategic investment,
generation of customer loyalty, product differentiations and exploitation of
scale economies.
Rivalry
between Competitors of Carnival Corporation and Plc Suitability
The organizations compete with
each other so that they can increase their customers. It can be said that the
rivalry among competitors is high.
SWOT
Analysis of Carnival Corporation and Plc Suitability:
The SWOT analysis helps to
explain the internal and external strategic factors of the organization. Its
internal strategic factors include weakness and strengths and its external
factors include opportunities and threats. Its 2X2 matrix also known as matrix
of SWOT.
|
Strengths They have significant cost advantages over their
competitors. On abroad all fun ships , tons of entertainment
also provided. Diverse staff. Strong consumer demand in Europe. Presence at global level. In UK 47% market share, in France 45% market
share, in Germany 51% and in Italy 68% market share obtain by the company. |
Weaknesses Carnival derives a majority of its revenue from
US customers. It would record lower revenue if the dollar
become strengthens. Rising cost of fuel. Other bad weather and hurricanes. Carnival reports their financial statements in
dollars. |
|
Opportunities Carnival announced the union of Costa Europe with
Thomson cruise. Expand their luxury lines. Also planning to introduces the larger cruise
line Costa romantic. Planning to increase berth capacity for trhe
Europe market 37%. Off more destinations. |
Threats Carnival experienced bas press when three
passengers fell off ships in a three week period in 2009. High competition with its competitors. To avoid paying US corporation taxes it also
takes advantage of special tax loopholes. |
Carnival also use to create niche
positioning in the market utilize its strength, remove weakness and can strive
to reduce its that can compete the competitors effectively, by industry culture
look out to leverage opportunities provided, in externals environment implement
other developments and regulations, and to mitigate threats it make provisions
and develop strategies that can helful in maintain the business model of the
carnival corporations.
|
|
opportunities |
Threats |
|
Strengths |
Strength opportunities strategies: to expand the
market position and to consolidate it, carnival customet strength also
utilize. |
Strength threats strategies: customer of carnival
use two different approaches as analyze the trend and build processes to two
pronged market penetration approach and building on present strength. |
|
Weakness |
Weakness opportunities strategies: depend on
marketing approach and consumer oriented product development, building
strategies. |
Weakness threats strategies: the customer of carnival
must givemore attention on these areas of business and also focus on
opportunities box, weakness box, threats box or strength box according to
current requirement of the company. |
Financial
performance of the company of Carnival Corporation and Plc Suitability
For financial goals, focus give
in the extra demand of our brands to determine the growth capacity and that
move to revenue yield increase in the company.
Also, identify the cruise product and service opportunities to make the
cost structure more strong and provide long term benefits to the business. for
customer segmentation analysis proper investment spend by the company and for
making the decision making more effectively increase the growth and identify
new market opportunities. Our demand may increase when the awareness in the
customers increase and it promotes through guest experience efforts, public
relations and ongoing markets. By using pricing methodologies and improving the
pricing models, new strategies and tactics are implemented and make strong the
ticket revenue management processes and systems on the portfolio of brands. We
also enhance the brand’s global itinerary strategies and maximize the
satisfaction of guests and also the profit of the company.
Profitability
|
Key Ratios -> Profitability |
|||||||||||
|
Margins % of Sales |
2009-11 |
2010-11 |
2011-11 |
2012-11 |
2013-11 |
2014-11 |
2015-11 |
2016-11 |
2017-11 |
2018-11 |
TTM |
|
Revenue |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
|
COGS |
61.59 |
62.84 |
65.21 |
67.09 |
68.74 |
65.49 |
60.12 |
57.25 |
59.97 |
58.73 |
61.34 |
|
Gross Margin |
38.41 |
37.16 |
34.79 |
32.91 |
31.26 |
34.51 |
39.88 |
42.75 |
40.03 |
41.27 |
38.66 |
|
SG&A |
12.08 |
11.15 |
10.87 |
11.18 |
12.16 |
12.93 |
13.15 |
13.41 |
12.94 |
12.98 |
12.04 |
|
R&D |
|||||||||||
|
Other |
9.95 |
9.79 |
9.64 |
9.93 |
10.27 |
10.29 |
10.35 |
10.6 |
10.54 |
10.68 |
10.31 |
|
Operating Margin |
16.37 |
16.22 |
14.28 |
11.8 |
8.83 |
11.28 |
16.38 |
18.74 |
16.55 |
17.61 |
16.31 |
|
Net Int Inc & Other |
-2.64 |
-2.54 |
-2.17 |
-3.34 |
-1.9 |
-3.44 |
-4.93 |
-1.48 |
-1.32 |
-0.62 |
-1.03 |
|
EBT Margin |
13.73 |
13.68 |
12.11 |
8.46 |
6.94 |
7.84 |
11.45 |
17.26 |
15.23 |
16.99 |
15.28 |
|
Profitability |
2009-11 |
2010-11 |
2011-11 |
2012-11 |
2013-11 |
2014-11 |
2015-11 |
2016-11 |
2017-11 |
2018-11 |
TTM |
|
Tax Rate % |
0.89 |
0.05 |
0.31 |
0.72 |
2.33 |
1.73 |
2.25 |
1.68 |
2.24 |
||
|
Net Margin % |
13.6 |
13.67 |
12.11 |
8.44 |
6.97 |
7.78 |
11.18 |
16.96 |
14.88 |
16.69 |
14.93 |
|
Asset Turnover (Average) |
0.37 |
0.39 |
0.41 |
0.4 |
0.39 |
0.4 |
0.4 |
0.42 |
0.44 |
0.45 |
0.48 |
|
Return on Assets % |
5.1 |
5.32 |
5.02 |
3.34 |
2.72 |
3.1 |
4.46 |
7.11 |
6.54 |
7.58 |
7.14 |
|
Financial Leverage (Average) |
1.67 |
1.63 |
1.62 |
1.64 |
1.63 |
1.63 |
1.65 |
1.72 |
1.68 |
1.73 |
1.74 |
|
Return on Equity % |
8.7 |
8.78 |
8.16 |
5.44 |
4.45 |
5.06 |
7.31 |
11.99 |
11.13 |
12.96 |
12.25 |
|
Return on Invested Capital % |
6.7 |
6.87 |
6.91 |
4.57 |
4.14 |
4.2 |
5.71 |
9.01 |
8.31 |
9.63 |
9.09 |
|
Interest Coverage |
5.75 |
6.24 |
6.24 |
4.88 |
4.36 |
5.32 |
9.29 |
13.68 |
14.46 |
17.53 |
16.35 |
Source:
The profitability of corporating
is indicating positive trend over the past several years. In the year 2010 the
net profit margin was 13.67% which increased over the years and become 16.69% in
the year 2018. ROA and ROE have also experienced growth.
Liquidity
|
Liquidity/Financial Health |
2009-11 |
2010-11 |
2011-11 |
2012-11 |
2013-11 |
2014-11 |
2015-11 |
2016-11 |
2017-11 |
2018-11 |
Latest Qtr |
|
Current Ratio |
0.31 |
0.22 |
0.21 |
0.25 |
0.29 |
0.22 |
0.35 |
0.24 |
0.18 |
0.24 |
0.3 |
|
Quick Ratio |
0.18 |
0.12 |
0.12 |
0.16 |
0.19 |
0.11 |
0.26 |
0.13 |
0.08 |
0.15 |
0.18 |
|
Financial Leverage |
1.67 |
1.63 |
1.62 |
1.64 |
1.63 |
1.63 |
1.65 |
1.72 |
1.68 |
1.73 |
1.74 |
|
Debt/Equity |
0.41 |
0.35 |
0.34 |
0.3 |
0.33 |
0.3 |
0.31 |
0.37 |
0.29 |
0.32 |
0.35 |
Source:
The liquidity ratios of the
organization show that the corporation does not have much cash to pay its short
term loan. It means that the company should focus on its liquidity position.We
also have the ability to develop operating cash flow that enhances the capital
by better investment, dividend payment, and debt maturities. We also offer a high
rate of dividends according to the company’s profitability and also improve the
performance and revenue setups.
Asset
Management of Carnival Corporation and Plc Suitability
|
Key Ratios -> Efficiency Ratios |
|||||||||||
|
Efficiency |
2009-11 |
2010-11 |
2011-11 |
2012-11 |
2013-11 |
2014-11 |
2015-11 |
2016-11 |
2017-11 |
2018-11 |
TTM |
|
Days Sales Outstanding |
10.82 |
7.69 |
5.91 |
6.32 |
7.97 |
8.47 |
7.37 |
6.69 |
6.36 |
6.48 |
7.18 |
|
Days Inventory |
14.3 |
12.85 |
12.3 |
13.51 |
13.12 |
12.95 |
13.41 |
12.68 |
12.32 |
13.78 |
12.87 |
|
Payables Period |
24.32 |
21.5 |
19.12 |
19.89 |
20.41 |
22.19 |
24.21 |
26.06 |
25.63 |
24.55 |
19.75 |
|
Cash Conversion Cycle |
0.8 |
-0.96 |
-0.92 |
-0.06 |
0.69 |
-0.78 |
-3.42 |
-6.69 |
-6.95 |
-4.3 |
0.3 |
|
Receivables Turnover |
33.74 |
47.44 |
61.81 |
57.72 |
45.8 |
43.1 |
49.49 |
54.54 |
57.41 |
56.36 |
50.81 |
|
Inventory Turnover |
25.52 |
28.41 |
29.68 |
27.02 |
27.81 |
28.19 |
27.22 |
28.78 |
29.62 |
26.49 |
28.35 |
|
Fixed Assets Turnover |
0.47 |
0.48 |
0.5 |
0.48 |
0.48 |
0.48 |
0.48 |
0.51 |
0.52 |
0.54 |
0.57 |
|
Asset Turnover |
0.37 |
0.39 |
0.41 |
0.4 |
0.39 |
0.4 |
0.4 |
0.42 |
0.44 |
0.45 |
0.48 |
Source:
The corporation is utilizing its
assets efficiently for generating sales however there is lot of room for
further improvement.
Financial
Leverage of Carnival Corporation and Plc Suitability
|
Key Ratios -> Financial Health |
|||||||||||
|
Balance Sheet Items (in %) |
2009-11 |
2010-11 |
2011-11 |
2012-11 |
2013-11 |
2014-11 |
2015-11 |
2016-11 |
2017-11 |
2018-11 |
Latest Qtr |
|
Cash & Short-Term Investments |
1.46 |
1.14 |
1.16 |
1.19 |
1.15 |
0.84 |
3.56 |
1.55 |
0.97 |
2.32 |
2.62 |
|
Accounts Receivable |
0.98 |
0.66 |
0.68 |
1.86 |
1.96 |
1.23 |
1.05 |
0.77 |
0.77 |
0.84 |
1 |
|
Inventory |
0.87 |
0.85 |
0.97 |
1 |
0.93 |
0.92 |
0.84 |
0.83 |
0.95 |
1.06 |
1.1 |
|
Other Current Assets |
0.81 |
0.66 |
0.58 |
0.6 |
0.79 |
0.81 |
0.8 |
1.2 |
1.23 |
1.03 |
1.45 |
|
Total Current Assets |
4.12 |
3.32 |
3.4 |
4.65 |
4.83 |
3.8 |
6.25 |
4.34 |
3.91 |
5.25 |
6.16 |
|
Net PP&E |
81.09 |
82.6 |
82.96 |
82.06 |
82.05 |
82.9 |
81.27 |
83.29 |
84.43 |
83.34 |
82.88 |
|
Intangibles |
13.02 |
12.38 |
12.04 |
11.46 |
11.23 |
11.12 |
10.83 |
10.75 |
10.22 |
9.67 |
9.21 |
|
Other Long-Term Assets |
1.76 |
1.7 |
1.6 |
1.83 |
1.9 |
2.17 |
1.66 |
1.63 |
1.43 |
1.74 |
1.75 |
|
Total Assets |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
|
Accounts Payable |
1.54 |
1.34 |
1.49 |
1.4 |
1.59 |
1.58 |
1.6 |
1.83 |
1.87 |
1.72 |
1.58 |
|
Short-Term Debt |
2.58 |
3.61 |
3.36 |
4.43 |
3.66 |
4.36 |
3.5 |
2.82 |
5.4 |
5.72 |
4.19 |
|
Taxes Payable |
|||||||||||
|
Accrued Liabilities |
2.37 |
2.92 |
2.91 |
2.16 |
2.32 |
3.23 |
4.29 |
4.47 |
4.6 |
3.9 |
3.9 |
|
Other Short-Term Liabilities |
6.99 |
7.48 |
8.04 |
10.76 |
9.18 |
8.33 |
8.34 |
9.05 |
9.71 |
10.36 |
10.62 |
|
Total Current Liabilities |
13.48 |
15.35 |
15.8 |
18.74 |
16.76 |
17.51 |
17.73 |
18.16 |
21.58 |
21.71 |
20.3 |
|
Long-Term Debt |
24.7 |
21.37 |
20.84 |
18.3 |
20.18 |
18.63 |
18.89 |
21.46 |
17.15 |
18.62 |
20.21 |
|
Other Long-Term Liabilities |
2 |
1.85 |
1.67 |
1.85 |
1.84 |
2.43 |
2.8 |
2.34 |
1.89 |
2.02 |
2 |
|
Total Liabilities |
40.18 |
38.57 |
38.32 |
38.9 |
38.77 |
38.56 |
39.42 |
41.96 |
40.62 |
42.35 |
42.51 |
|
Total Stockholders' Equity |
59.82 |
61.43 |
61.68 |
61.1 |
61.23 |
61.44 |
60.58 |
58.04 |
59.38 |
57.65 |
57.49 |
|
Total Liabilities & Equity |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
100 |
Source:
Carnival companies offer high-quality
brands according to their services and become the most recognized cruise brand
that competes for each other geographically and also provides virtually endless
holiday choices that can be important for the guest while selecting the place
of sped vacations. These brands provide a strong platform to move from one
place to another and also spend all the vacations with lots of fun. Our
selection of product brands has many advantages like price preferences, taste
and target market with different categories. Thousands of children also utilize
carnival services according to their plan and they spend their whole vacations
full of fun and joy and also cost-effective for their parents.
Carnival corporation is one of the
best cruise companies that offer all types of facilities and services according
to its brand to its all customers. In the cruise market, there are lots of
competitors who are present with the carnival that also offers these services
and also competes the company in an effective way and helps to improve the
company’s performance in the most effective way. Its top competitors are royal
Caribbean cruises, celebrity cruises, and Holland America lines and many others.
These are the best competitors with the carnival and also give a tough time and
make the market more competitive and also provide many competitive advantages
to the carnival. Its annual revenue is $20.5B recorded by the financial
information. Carnival Corporation has almost 88000 employees. Its PEG ratio is
2.08. Enterprise value is 40.17B and market capital is 31.7B.
Management of strategic
investment means that it develops an organization to obtain the infrastructural
advantages in term of money and cost and through investment optimization.
Generation of customer loyalty means for repeat customer business, the
companies enable them to get higher shares. Product differentiation means through
different types of cruises, differentiation can be obtained through
conceptualization and implementation. The exploitation of scale economies means
that it can be obtained from different operational areas like economies of
hotel operations, maintenance programmers and vessel size.
Conclusion
of Carnival Corporation and Plc Suitability
As a responsible global citizen,
Carnival Corporation recognizes its responsibility to conduct our business and
also provide industry leadership. A proper code of ethics also follow by the
corporation for making the environment most suitable and beneficial for all the
employees and also fulfill their rights and responsibilities. The business also
follows key interests for better implementation of code of ethics include
reporting concerns, complying with health, safety, and security protocol,
respecting labor and human rights, protecting the environment and business
integrity.
With the given information and
discussion, we can conclude that carnival corporation is one of the best
company that offer cruise traveling facilities and services to millions of
people in the world in most convenience rates, it provides high-quality
services to its all guest and customers according to their requirement and also
offer best services with all type of facilities. They offer all the services
and with services also accommodation facilities, all variety of food items and
also take special care of their health and security. Carnival corporation is
very concern about the security and safety of guests when they travel in the
ships and also take special care of their all guests and employees who are
traveling with them in all the visits. Its performance among its competitors is
also very satisfactory and also provide the most reasonable prices to people
according to their range. In this report, the different strategic analysis also
considers with great attention and also provides all the environment and
competitive structure. Also explain the company trend related to its customers,
how the possibilities can appear in the current strategies of the company for
making the profitability of the company better. The corporate social
responsibility is also an important part of every company so it explains that
what are the rules and regulations implemented in the company and how the
organization shows its impact on the environment. The marketing position of the
company is also very strong and competitive .the growth in the cruising
industry can be seen over the years and the growth in land-based tourism is
minimizing as compare to the cruising industry.
The company also follows all the
strategies and methods that maintain its performance in the most effective
manner and also provides the services of high quality in the most effective
manner. There are a lot of people who get awareness about the company and its
effective services and also provide the high-quality facilities and services
according to customer requirement and also maintain a strong position in the
market and also compete its competitors in a better way and generate more
revenue for the company and run the company in long terms.
References
of Carnival Corporation and Plc Suitability
Benjamin
Levin, J. J. (2012). CARNIVAL CORPORATION STRATEGY REPORT. 11-16.
Carnival.com. (2019). Corporate
Information. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=200767&p=irol-prlanding
Carnivalcorp.com. (2018, nov 30).
CARNIVAL PLC. Retrieved from https://www.carnivalcorp.com/static-files/5e44f845-36cb-45d5-a44b-63b8acb8f185
Carnivalcorp.com. (2019). Mission
& History. Retrieved from https://www.carnivalcorp.com/corporate-information/mission-and-history
Carnivalcorp.com. (2019). Our
Sustainability Journey. Retrieved from https://www.carnivalcorp.com/transparency-and-reporting/our-sustainability-journey
Carnivalcorp.wordpress.com.
(2012, marcg 16). SWOT Analysis. Retrieved from
https://carnivalcorp.wordpress.com/2012/03/16/swot-analysis/
CEDERHOLM, T. (2015, january 14). Carnival boasts largest market share of cruise
passengers. Retrieved from
https://marketrealist.com/2015/01/carnival-boasts-largest-market-share-cruise-passengers/
Embapro.com. (2019). Carnival
Cruise Lines SWOT Analysis & Matrix / MBA Resources.Retrieved from
https://embapro.com/frontpage/swotcase/16034-carnival-customer
Finance.yahoo.com. (2019). Carnival Corporation & Plc (CCL). Retrieved from
https://finance.yahoo.com/quote/CCL/key-statistics?p=CCL
Hsieh, C.-Y. (2016). An in-depth
strategic analysis of Carnival Corporation & plc 2012-2016 . 10-20.
Morning Star. (2019). Carnival
Corp. Retrieved from https://www.morningstar.com/stocks/xnys/ccl/quote
Phx.corporate-ir.net. (2019). Our
Brands. Retrieved from http://phx.corporate -ir.net/phoenix.zhtml?c=200767&p=irol-products
Research, Z. E. (2018, april 18). What are Carnival's (CCL) Strategies for Long-Term Growth?
Retrieved from
https://www.nasdaq.com/articles/what-are-carnivals-ccl-strategies-long- term-growth-2018-04-18
ukessays.com. (2019). Strategic Analysis Of Carnival Corporation And Plc Tourism Essay.Retrieved from https://www.ukessays.com/essays/tourism/strategic-analysis-of-carnival- corporation-and-plc-tourism-essay.php
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