Table of Contents
Classical Management Theory and Marriott
International 4
Introduction 4
Classical
Management Theory 4
Human Relations
Theory 5
X and Y Theory by
McGregor 5
Application of
Theory to Marriott International 6
Leadership and
Marriott International 7
Management and
Leadership 8
Human Relations
Theory 8
Leadership Theory 9
Organizational
Structure 10
Internal and
External Factors influencing Management Styles 11
Internal Factors 12
External Factors 13
Hard and Soft
Skills 14
Managers 15
Leaders 15
Importance of Soft
Skills 16
Managerial Hard
Skills versus Leadership Soft Skills 16
Improvement in
Soft Skills 17
Change Management 17
People-Centered
and Structural Change 17
Change Management
Tools 18
Development of
Leadership Skills 19
Conclusion 19
Introduction of Classical Management Theory and
Marriott International
Marriott
International is a diversified American multinational organization that deals
with the hospitality business. It possesses a broad portfolio of different
types of hotels and lodging facilities. J. Willard Marriott founded the
organization and Bill Marriott as Executive Chairman is leading the firm
together with Arne Sorenson as the Chief Executive Officer. In the world, the
organization is recognized as the third-largest chain of hotels. Additionally,
it owns thirty brands together with 7,003 properties in over 130 territories
and nations. Considering the fact that it manages such a large network, the
organization is a significant area of interest. And in this paper, it will be
analyzed from a managerial and leadership perspective (Marriott, 2019).
First
of all, in this paper, classical management theories will be explained and then
human relation theories will be described. Then, it will be determined which
theory is implemented within Marriott. Moving on, the management and leadership
at Marriott will be explained in terms of their skills and abilities. Lastly,
it will be explained what type of changes should be administered in Marriott
for enhancing the performance of management and leadership. Overall, the main
theme of this paper is to explore how employees are managed and retained by
managers in Marriott.
Classical Management Theory
In
general, the theory of classical management is concerned with the development
of several levels of employees for improving productivity. Although some
aspects and elements of the theory such as keeping personal problems out of the
organizational work and designing strategies for task completions, help a firm in
focusing on a specific and important task, it is not effective in recognizing
the differences that are possessed by employees (ukessays, 2019).
At
each and every level, workers are supposed to conduct operations and perform
tasks in accordance with the specific procedures which are created for
maximizing productivity. Additionally, this theory focuses more on the
organization’s impersonal side. In accordance with this theory, it is important
for both managers and employees to not involve personal interactions and
friendliness with the firm. Rules have to be followed precisely and retention
or rejection of employees has to be associated with the skills possessed by
employees (Ehiobuche & Tu, 2012).
Human Relations Theory
The
theory of human relations is also referred to as the theory of behavioral
management and it emphasizes more on employees working in a workplace than
processes, procedures, and rules. Rather than directives coming from the
management, communication is provided by the theory of human relations between
managers and employees, which enables them to interact with others for
facilitating the process of decision making. And instead of offering quotas and
requiring some specific procedures, employees are offered emotional and
motivational tactics for increasing productivity within the organization. It
can be said that the objective of this theory is concerned with developing
productive and fulfilled workers who can benefit the firm (Bratton & Gold, 2017).
X and Y Theory by McGregor
In
accordance with McGregor, Theory X is implemented within an organization when
managers view their employees as tools and objects for producing inputs.
Meanwhile, Theory Y is implemented within a firm if mangers consider employees
important and tend to motivate them. In Marriott, theory Y is implemented
because managers care for their employees and implement different programs and
strategies to improve their satisfaction (Bass, 2015).
Application of Theory to Marriott International
The
theory of human relations is implemented and practiced within Marriott
International. The management at the organization can be explained in terms of
“Hierarchy of Needs” as proposed by Maslow.
Physiological:
The physical needs of the workers at Marriott International are considered
quite significant and the management attempts to offer exceptional benefits,
wage, food, and shelter to employees according to their posts.
Safety:
Within the organization, it is supposed that employees can be made more productive
by offering them job security which they cannot acquire from other firms. In
addition to it, when it comes to safety, each and every employee is offered the
same security to maintain a balanced environment (marriott, 2019).
Social:
At Marriott International, interpersonal relations are considered significant
because they can play an important role in increasing employee engagement and
creating a healthy workplace culture. Other than just valuing social
interactions, cooperation among employees is considered important and such
behavior is rewarded by the firm as well. The management sector is always
connected with the employees to ensure that communication is efficient among
employees (Sadri & Bowen,
2010).
Self-Esteem:
The management considers it important that employees acquire new skills and
concepts other than the concepts they already know. Some specific techniques
such as cross-training and job enrichment are utilized by the management for
ensuring that duties appear more rewarding to employees. Employees are enabled
here to participate in the decking making processes of the organization (marriott,
2019).
Self-Actualization:
With the presence of self-actualization, more interest will be exhibited by
employees in both personal growth and development. This fact is considered
important by the managerial authorities of the organization. And they focus on
the encouragement of a work environment where self-actualization needs can be
fulfilled by workers (Qadri, Ahsan, & Hashmi, 2016).
Leadership and Marriott International
In
general, leadership style is considered quite significant in contemporary
organizations. And the three factors which depict the leadership style include
the organizational environment, subordinate characteristics, and
characteristics of leaders. Hence, leadership styles can be classified
according to the power and capability of the leader as laissez-faire,
autocratic, and democratic. The autocratic style of leadership is exhibited by
leaders who possess the sole authority to make decisions. Meanwhile, a democratic
or participative style of leadership indicates that the authority of employees
to make decisions is dispensed by the leaders. And the laissez-faire style of
leadership offers more authority to workers to make decisions.
In
the competitive circumstances of trade at present, effectual leadership is
considered significant and hospitality business is no exception. It can be said
that management at Marriott International is recognized with unique personal
and professional characteristics. And leaders at the organization understand
the requirements and needs of both customers and employees. Furthermore, they
have the ability to resolve issues and motivating employees in even tough
situations.
The
prosperous style of leadership which is implemented at the organization is a
perception which is offered by its originators. The contemporary Marriott
International depicts a thorough and extensive journey of satisfaction which was
provided to the current leaders from the previous ones. At Marriott
International, leadership is generally represented as a hands-on style. It
imparts control, stress, and intervention of operations and interactions among
the workers. This “being there” or “hands-on” style is considered quite a
common leadership style at the organization as it can be more effective than
other styles for acquiring the job satisfaction of employees. However, it
cannot be recognized as the style which is preferred at the organization.
Leadership can be further improved.
Management and Leadership of Classical Management
Theory and Marriott International
Following
is the management style which is adopted by the management within Marriot
International:
Human Relations Theory of Classical Management Theory
and Marriott International
In
the perspective of some managers, employees are not meant to interact with
others and it hinders their performance and restricts them from performing to
their best. Meanwhile, according to some managers, if employees are satisfied
with their job and interact with others, they are able to be more innovative
and also deliver more effective outcomes. Managers holding this perspective
utilize the theory of human relations and they emphasize on the development of
employees in a distinctive and innovative manner (Business,
2019).
For
instance, they hold different activities and processes which can enhance the skills
and talents of employees. At Marriott International, managers consider the
growth of employees very important in order to enhance their talent, different
programs and activities are held which can improve the skills of workers. Additionally,
in order to enhance the satisfaction of employees, managers offer rewards to
workers which play an important role in improving their satisfaction and
increasing their engagement to the firm.
The
human relations theory is quite different from the classical management theory
in the way how employees are managed and how they are consulted. The former
theory is practiced within the organization and that is what improves the
performance of employees in a manner that benefits the organization (Bratton & Gold, 2017).
Leadership Theory of Classical Management Theory and
Marriott International
As
explained above, a leadership style is generally considered important in each and
every organization. There are usually three factors which help in determining
the style of leadership and these factors include characteristics of leaders,
organizational environment, and subordinate characteristics. There are
different types of leadership styles which include transformative leadership,
democratic leadership, servant leadership, and autocratic leadership. Each and
every style of leadership is considered important and effective in its own
context. For instance, some organizations are able to benefit from the
autocratic leadership while some are able to benefit from the transformational
leadership style.
At
present, effectual leadership is implemented within Marriott International
which helps the organization in ensuring that it achieves success in the
market. This leadership style is referred to as democratic leadership and it
helps in increasing the innovation of employees and ensuring that they are
engaged within the workplace. Although this leadership style is being effective
within the organization, it doesn’t mean that it cannot be further improved.
At
Marriott, democratic leadership is practiced as the leader possess
self-awareness and an emphatic personality. With the use of this particular
style, employees are communicated with in an effective manner and different
initiatives are implemented for enhancing the skills and abilities of employees
(verywellmind,
2019).
Organizational Structure of Classical Management Theory
and Marriott International
With
the dimensions of leadership and management including self-awareness,
personality, problem-solving capability, and experience, the profitability and
structure of the organization can be benefitted in a positive manner. For
instance, by ensuring that employees have wisdom, experience, and expertise for
completing job tasks, organizational readiness is ensured by leaders and
managers.
Effective
leaders hire, interview, and train new talents with the use of their wisdom. In
addition to it, by providing them with development and training courses, they
ensure that the organization is able to benefit from talented workers. With the
style of management and leadership, workflow is analyzed by the organization
for establishing clear procedures and policies. Operational metrics are also
analyzed for ensuring the levels of production for creating desired outcomes. With
the analysis of work environment for ensuring quality, different methodologies
are also implemented by the firm (Yukl, 2012).
Therefore,
it can be said that organizational structure and functions are related directly
to the leadership and management style adopted within the organization. If the
right styles are implemented within the firm and are aligned with the structure
of the organization, maximum profits and sales can be achieved by the
management. For instance, in Marriott, jobs and responsibilities are defined
closely and employees have to fulfill their responsibilities without any type
of delay. However, it doesn’t mean that flexibility is not offered to workers
and they cannot make decisions.
Within
Marriot, employees in each department are directed to take orders and
instructions from the manager of that department. Similarly, the general
manager has authority over the department managers. If this structure is
combined with autocratic leadership then it will not benefit the employees and
they will not be satisfied with the organization. In fact, they will feel more
pressurized and will be unable to achieve the goals they are expected to do so.
Thus, in order to make this hierarchy of authority more effective, democratic
leadership style is practiced which promotes the innovation of employees and
provides them with the authority they need to make decisions (Nanjundeswaraswamy
& Swamy, 2014).
This
also plays an important role in establishing an innovative culture within the
organization. Hence, both managers and leaders keep the organizational culture
nurturing and innovative. Although managers are key to the development of
effective communication within the workplace, leaders and how they behave are
considered more important (Mello, 2014).
Internal and External Factors influencing Management Styles
Management
styles are the methods and procedures in which managers approach employees and
handle different organizational processes and operations. Although these styles
are generally considered by the managers and the leaders, there are some
internal factors as well which influence the management styles adopted by the
organizations. For instance, if human resource style is practiced by managers
within Marriott, this style is influenced by several internal factors. These
internal factors include:
Internal Factors of Classical Management Theory and
Marriott International
Mission:
One of the most important internal factors which influence the style of
management and its structure within an organization, and Marriott in this case,
is its mission. In general, a mission can be explained as the objective of the
organization to why it exists and what does it really want to achieve in the
future. For instance, if the mission of a firm is concerned with long-term
objectives and requires employee satisfaction, it will take a human resource
approach towards employees.
In
contrast, if a firm wants to achieve success in a short amount of time, the
management will adopt a classical management style and it will make the
employees work and accomplish their tasks regardless of their conditions and
circumstances.
Leadership
Style: Another important factor which influences the style of management is
leadership style. For instance, great leaders not only direct but also inspire
and if a leader requires his employees to be motivated all the time and willing
to advance their skills, the management will automatically adopt a style which
can effectively nurture their skills and talent. Therefore, it wouldn't be
wrong to say that an autocratic leadership style might cause the management to
choose a hard style and strict structure which doesn't offer employees the
necessary flexibility to make decisions by themselves without depending on the
manager.
Employee
Engagement and Communication: With respect to technology, communication and
engagement are important within an organization related to service industry.
The nature of service industry requires organizations to focus on soft skills
more than hard skills in the contemporary world because although hard skills
are possessed by employees, soft skills are not common. They have to be
acquired with practice and time. If communication is considered important
within a firm then the management will adopt a style which considers it
important and can further improve employee communication. For instance,
transformative leadership style is quite effective in the establishment of
employee engagement and communication. Thus, it can be implemented to ensure
employee engagement (indiatimes, 2019).
Therefore,
it can be said that both employee engagement and communication have a part in
determining the style and structure of management.
Building
Relationships: Just as communication is important in ensuring success, building
innovative relationships with employees is considered very important. In order
to develop such relationships, transformative leadership style can be adopted
by the leader to enhance the innovation of employees and improving workplace
culture.
External Factors of Classical Management Theory and
Marriott International
Other
than being internal factors, there are some external factors which influence
the style and structure of management as well. These factors are as follow:
Political
and Social: Some of the most common external factors which can influence not
only the management but also the leadership style include political and social
factors. There can be some circumstances which can limit the movement of
management within a firm in such a manner that employees and other processes
are affected directly.
Technology:
Technology can also be an important factor in influencing the style of
management and its structure. For instance, considering the fact that
management in terms of technology is being analyzed, if costs of technology are
increased, it can cause the organization to change the management style in
terms of operations and processes.
If
there is innovations in technologies and new methods of completing tasks have
to be adopted, the management will have to focus more on the learning and
development of employees as workers will have to be trained and hone their
skills which they can utilize to keep up with the innovation and perform the
processes in a better manner (Werner & DeSimone, 2011).
Although
technologies such as social media can help management in connecting with their
customers, there are some technologies such as Air Bnb which can negatively
influence a business associated with hospitality. In this case, the leader has
to be efficient in defending against the issue and building effective
strategies to resolve it. Similarly with the advancement in technology, new
opportunities are presented which can be taken for improving the performance of
employees. For instance, in Marriott, this opportunity is utilized for
enhancing the innovation and skills of employees.
Hard and Soft Skills of Classical Management Theory and
Marriott International
In
general, “hard” is referred to as firm and solid; firmly opened; impenetrable;
and unyielding to pressure. This word also suggests certainty and strength. Meanwhile,
“soft” is simplified as easily penetrated; changed or divided; and yielding
easily to pressure. Weakness is suggested by this word. Soft management skills
refer to skills which are acquired with time and efforts and they cannot be
given a shape. Meanwhile, the hard skills are the ones which can be manifested
practically. In recent years, researchers have begun to focus more on soft
skills and have emphasized on their importance in the service industry (Indeed,
2019).
Hard
skills are generally utilized as group skills which are specific to only a
functional area while soft skills include transferable and interpersonal skills
which are not technical. There are some specific hard skills and soft skills
which are possessed by managers and leaders in Marriott. They are as follow:
Managers of Classical Management Theory and Marriott
International
Soft
Skills for General Manager: These managers utilize a transactional style of
communication, they plan tactics, work towards compliance of employees,
demonstrate a significant talent in supervision, show empathy, they have good
listening skills, and communicate well with the team.
Hard
Skills: These managers possess the hard skills of writing P&L reports,
managing IT equipment, producing a budget, and scheduling projects.
Soft
Skills for Restaurant Manager: These managers also utilize a transaction style
of communication, they plan tactics, ensure that customer satisfaction is
achieved, they motivate their staff, communicate with them daily, and mentor
the staff.
Hard
Skills: They possess all the hard skills related to taking stock, possessing IT
skills, scheduling projects, and making budgets.
Leaders of Classical Management Theory and Marriott
International
Soft
Skills: The soft skills possessed by a leader include a broad perspective, must
develop new ideas, challenge the status quo, base power on personal experience
and influence, demonstrate effective skills is persuading others, work towards
commitment of employees, plan strategy, and use a style of transformational
communication (Indeed, 2019).
Hard
Skills: Hard skills are all the talents and abilities that he needs to plan and
fulfill his responsibilities and these skills vary with the nature of the
organization and its operations (Sheehan, Garavan, & Carbery, 2014).
Importance of Soft Skills of Classical Management
Theory and Marriott International
The
service industry deals directly with customers and that is one of the most
important reasons why soft skills are considered equally important as hard
skills. Among the soft skills, communication skills and work ethics are
considered the most important. For an employee, both work ethics and
communication skills play an important role in improving their performance. Considering
the fact Marriott International manages both restaurants and hotels, it is
critical for the staff and employees to develop effective communication skills
to interact with workers. They should know how they are supposed to converse
and interact with customers in such a manner that they are satisfied.
Managerial Hard Skills versus Leadership Soft Skills
Following
are the differences between hard managerial skills and leadership soft skills:
Manager
|
Leader
|
Possesses a short-range perspective
|
Possesses a long-range perspective
|
Imitates others
|
Develops himself
|
Accepts the status quo
|
Challenges it
|
Bases power on authority or position
|
Bases power and effect on personal influence
|
Skills in supervision
|
Skills in persuasion
|
Plans tactics
|
Plans strategies
|
These
are the primary differences and in order to develop soft skills, there are
different strategies and practices which can be implemented by managers.
Improvement in Soft Skills
Following
are some of the processes which can be undertaken by managers at Marriott for
enhancing their soft skills:
Programs:
Implementing different programs which are aimed at improving communication
skills are one of the most common methods of developing skills and practicing
it. In addition to just undertaking a program, benchmarking or another method
of evaluating skills can be utilized and progress can be noted.
PDP:
Similar to the above, personal development plans can be created and it is can
be ensured that the goals are SMART which means that they are time-specific,
realistic, attainable, specific, and measurable. It can help managers in
improving their soft skills and keep the track of how much they are improving
with time (Marriott, 2019).
Benchmarks:
Benchmarks can also be utilized as a tool for monitoring progress. It can be
integrated with the above activities to keep the track of progress and
understand whether managers are successful in improving within a specific time
limit or not (Ibn-Homaid & Al-Sulaihi, 2016).
Change Management of Classical Management Theory and
Marriott International
People-Centered and Structural Change of Classical
Management Theory and Marriott International
A
people-centered change changes the performance, skills, behaviors, and
attitudes of employees in an organization. Some changing people-centered
procedures include interacting, leading, motivating, and communicating within a
group. This focus might entail changing how issues are resolved, the way skills
are acquired by employees, and even the manner in which employees perceive
their organization. Meanwhile, a structural change involves the hierarchy of
authority, management systems, administrative procedures, and structural
characteristics. A structural change can be as simple as prohibiting smoking. For
structural change, autocratic leadership is required because it enforces strict
rules which need to be followed by employees. Meanwhile, democratic leadership
is more suitable for a people-centered change because in this change,
communication with stakeholders is necessary and sometimes, guidance has to be
delivered as well. Below is how a people-centered change can be facilitated
with Kotter’s 8 step model and Fisher’s change model.
Change Management Tools of Classical Management Theory
and Marriott International
In
Marriott, Kotter’s 8 step model and Fisher’s change model have been utilized
for implementing the change of technology which is a structural change and
focusing on innovation of employee which is a people-centered change. The
latter one explains that eight stages are followed by people during a change
which include denial and anxiety, happiness, fear, threat, disillusionment and
guilt, hostility and depression, gradual acceptance, and moving forward.
Meanwhile, the former one explains that steps have to be followed for
implementing an effective change. These steps include creating an urgency,
forming an effective coalition, creating a vision for change, communicating the
vision, removing the hurdles, creating short-term objectives, building on
change, and anchoring the change.
As
explained above, these tools of change management have been implemented within
Marriott for introducing a new technology and implementing new activities for
building the skills and talents of employees. Before the implementation of
these tools, hands-on leadership style was utilized by the leaders and it had
to be changed to democratic leadership in order to make these tools effective
in implementing a change. Once the leadership style was changed, the steps of
these models were followed and effective results were achieved (Hayes, 2018).
Development of Leadership Skills
In
the past, the focus on leadership skills was not as significant as it is in the
current period. However, as focus was shifted to the perspective of employees
and how their innovation or talent can be improved, different factors were
analyzed and one of these factors was leadership. In addition to just analyzing
leadership, a direct relationship has been determined between leadership and
employee development and engagement. Therefore, in the current decade, the
focus on leadership has been significant in the service industry and it is
emphasized that effective leadership can lead to success.
Conclusion of Classical Management Theory and Marriott
International
Overall,
it can be said that Marriott International is a diversified American
multinational organization that deals with hospitality business.The theory of
human relations is implemented and practiced within Marriott International. The
management at the organization can be explained in terms of “Hierarchy of
Needs” as proposed by Maslow.With the dimensions of leadership and management
including self-awareness, personality, problem-solving capability, and
experience, the profitability and structure of the organization can be
benefitted in a positive manner. The management style is affected by employee
engagement, mission, leadership style, and technology. Soft skills are
considered important for managers at Marriot and different methods such as PDP
and SMART objectives can be utilized for improving them. Meanwhile, change
management tools discussed in the paper require democratic leadership style.
Thus, it should be adopted in Marriott for improving the leadership style.
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