Message Strategies Analytical Report

Executive Summary of Message Strategies Analytical Report

The purpose of this report is to identify the opportunities for the DIY magazines and how the increase in the trend of remodeling of houses can promote business. The people want to change many things in their houses so that their house can look attractive or can become more useful to them. Through remodeling, the homeowners not only increase space in their houses but also make it according to the latest trends. Recent surveys have shown that many individuals have partially or completely remodel the parts of their home which include bathroom and kitchen. The research focus on various aspects such as which rooms are most frequently changed by the owners of the home, the amount spends on remodeling projects and the task performed in the remodeling projects. The analysis indicates that there is a huge market for the DIY magazines the DIY magazines should focus on the activities such as carpentry, painting, tile work and interior designing. The DIY magazines can help the homeowners to renovate their homes by themselves in less cost

Contents

Executive Summary. 2

Introduction. 3

Remodeling of home. 3

Literature Review.. 4

Analysis of the Research. 5

Conclusion & Recommendation. 6

Work Cited. 7

Introduction of Message Strategies Analytical Report 

Due to the increase in the number of television shows that show remodeling and redecoration of homes the trend of remodeling of houses has increased up to a lot of extents. Today the homeowners want to rebuild or renovate their houses like never before. By keeping the consumer trends in mind numerous DIY magazines are already providing immense information regarding the renovation and remodeling of houses. In this report, extensive research is carried out in order to identify the market for DIY magazines. The report includes three sections. The first section includes the introduction regarding the remodeling of homes and describes the current trends. The second section of the report includes the analysis of the research. The third and last section of the report includes the recommendation regarding the DIY magazines. The report provides extensive information regarding the remodeling of homes and identifies the opportunities for various individuals. In the report tables & figures are also included for assistance.

Remodeling of home of Message Strategies Analytical Report

     In recent years the trend of remodeling of homes has experienced immense growth. The people want to change many things in their houses so that their house can look attractive or can become more useful to them. Through remodeling, the homeowners not only increase space in their houses but also make it according to the latest trends. Recent surveys have shown that many individuals have partially or completely remodel the parts of their home which include bathroom and kitchen. It has also been identified that people remodel their bedrooms, living rooms and a garage as well. There are many opportunities in the market due to the increase in the remodeling of houses. The remodelers can offer their services such as designing the houses so that they can become more attractive. Many organizations can flourish if the business increase in the future. The remodeling trend has created a huge market for the DIY magazines. Through these magazines, the owners of the home can make necessary changes in their houses. Many magazines have already focused on the remodeling of houses and provide a lot of information, however, research is required to identify future opportunities and what is the market size of DIY magazines (Katz).

Literature Review of Message Strategies Analytical Report

In order to perform research, the various books have been read along with the journal articles to analyze the trend of remodeling of houses. The research focus on various aspects such as which rooms are most frequently changed by the owners of the home, the amount spends on remodeling projects and the task performed in the remodeling projects. The research has provided brief information about the activities that are being carried out in the remodeling project and which parts of the houses are remodeled more frequently (Susanka and Vassallo).

Analysis of the Research on Message Strategies Analytical Report

The research analyses have shown that 48% of the homeowners have modified their bathrooms, 60% of the owners have remodeled their kitchen, 44% have remodeled their home office and 38% have remodeled their bedrooms. The research has indicated that 90% of the owners have designed the houses by themselves. According to the collected information, the estimated amount spent on the remodeling projects is from $5 to $20000. The people have done 85% carpentry, 100% painting, and 90% tile work.

The analysis indicates that there is a huge market for the DIY magazines the DIY magazines should focus on the activities such as carpentry, painting, tile work and interior designing. The DIY magazines can help the homeowners to renovate their homes by themselves in less cost. The DIY magazines can become a major source for such individuals who want to renovate their homes (Katz).

Conclusion & Recommendation of Message Strategies Analytical Report

If all the above discussion is summarized than it is evident the research analyses have shown that 48% of the homeowners have modified their bathrooms, 60% of the owners have remodeled their kitchen, 44% have remodeled their home office and 38% have remodeled their bedrooms. The research has indicated that 90% of the owners have designed the houses by themselves. The analysis indicates that there is a huge market for the DIY magazines the DIY magazines should focus on the activities such as carpentry, painting, tile work and interior designing. The DIY magazines can help the homeowners to renovate their homes by themselves in less cost. It is recommended that the DIY magazines should keep the preferences of the homeowners in mind and then provide information accordingly. The DIY magazines should continuously focus on the latest trends so that they can keep on providing the latest information to the public.

Work Cited of Message Strategies Analytical Report

 Katz, Barry. Practical Green Remodeling: Down-To-Earth Solutions for Everyday Homes. Taunton Press, 2010.

Susanka, Sarah, and Marc Vassallo. Not So Big Remodeling: Tailoring Your Home for the Way You Really Live. Taunton Press, 2009.