Case study on the Business Operations of CanGro’s

The case study is written on the business of CanGro’s beauty products and serums for naturally long lashes. The case study is aligned with the operations syllabus as it consists of information about business, distribution strategy and marketing of the product. The case study provides information about the major business operations of CanGro that shows a practical example of content studied in the operational syllabus. 

In this case, the business decision taken by the CanGro Company is discussed in detail. According to the case study, CanGro managerial staff decided to promote their business products under the shield of natural ingredients. In other words, the managerial staff is familiar with the demand of market about chemical-free makeup products therefore to support the operational outcomes they presented that ingredient used in the serum is quite natural and safe for long lashes. Information presented in the case study shows that managerial decision is proved as a highly effective decision. Customers are considering such products as safe products therefore sales are increasing. Thus, in response to the managerial decision business outcomes are also positive. Customers are ready to try serum to enhance their beauty. Managers also presented their product as a source of enhancing beauty for girls in a cost-effective way. Such strategies worked as a marketing strategy to promote overall sales and consume of their offered products in the beauty salons and at home for makeup. According to the case study, serum offered by ConGro is among the topmost selling products in the market. During the one-year performance, ConGro generated revenue turnover of $650,000 which indicate the positive outcomes of managerial decision (Waters, 2019).       

The case study was written by Kate Jones on the topic of "rise of the edible bugs” is highly related and aligned to the operations syllabus. In the case study, major components and concepts are discussed which were presented in the Operations Syllabus. Thus, based on the similarities between concepts presented in case study and Operations syllabus we can say that the case study is aligned to the Operations Syllabus.

In the case study, the managerial decision is discussed about the business of Hoppa. In this business, the managerial staff decided to promote products by relating their offered products with nutritional benefits. They decided to target the weak point of their selected audience which was tasty food with nutritional benefits. Cricket was easily available in the selected grounds and farms that they decided to collect and prepare for food. Managerial staff decided to present amazing dishes of these Crickets to attract the attention of consumers. Such a decision proved a highly effective decision because overall outcomes were positive and desirable. Company is now earning $20,000 turnover in a year. Furthermore, business is expanding in the world as the company is promoting its products in different geographical segments rather than targeting a single one. Conclusively, the managerial decision is effective and beneficial for earning profit with minimum investment, limited cost, and high-profit margin and goodwill (Jones, 2019).          

The case study is written on the topic of the skincare industry and technological innovations. In this business main focus is on the idea of a woman to start up the business of customizable skincare and beauty products. Moreover, the case study also provides brief detail about operational strategies and managerial decision regarding business promotion and expansion. Such information about business operations aligns this case study with the Operational Syllabus.

Following the case study, Tan thought of introducing customizable skincare products for the woman who usually have limited time for make-up in their busy life. As a manager of this business, she decided to fulfil the need of these busy woman by providing them customizable products. She decided to sell make-up products which can be tailored to their individual needs. Such managerial decisions proved as the effective decisions for the business. Operational decisions can be considered highly effective as because of these decisions she was capable to hit a new market and open a new business of customizable products. According to the case study, her decision resulted in the progress of her business as the company turned into a brand for make-up. Skin Inc. brand is now having more than 200 outlets around the world which are generating millions of dollars revenue in a single year.  Conclusively, the managerial decision can be considered as an effective and beneficial decision for the expansion, growth and profitability of the company in the international and local market (Waters, Cara, 2019).            

            The case study is written in the pub business which was started in Australia around 2 decades ago. However, the case study provides current details of the business. According to the case study, the pub is now sold to a new businessman for $100 million. The case study presents information about the decision making of two businessmen. First, who sold this pub and second who has purchased this pub for business purposes. As the main focus of the case study was on the managerial decision and outcomes of this decision which are also important topics of the operational syllabus. Therefore, we can say that a case study is aligned with the Operational Syllabus.

According to the case study, Byron Bay beach is a major source of attraction for the tourist. Considering this attraction a businessman decided to acquire a running pub in this location. In 1990, the overall amount paid to the owners for the purchase of the property was about $9 million. However, during this year the pub is again sold to a new person. This time the owner has paid the amount of $100 million for this pub. The new owners have decided to convert this pub into a new hotel. The decision taken by the managers or businessman is highly effective and suitable as the pub building is in the prime location for hotels business. Thus, the expected business outcomes of this managerial decision would be increased in revenue, sales, and profitability. The hotel will provide food items and stay in a place to tourist at high prices (Cummins, 2019).