Assignment on Integrated Marketing Communication (IMC) Portfolio

Introduction of Integrated Marketing Communication (IMC) Portfolio:

Every company has its product or service and every company also comes in the market to generate more and more revenue. To generate revenue company want to increase its sale most effectively. The increase in sales depends on the people who want to come and purchase according to their needs and requirement. For attracting the customer company has to adopt new and innovative promotional activities that enhance the scope of the product and also its demand in the market. To obtain the best results, business promoting is an active process that requires to be very closely scrutinized. Promotion is act as the voice of the company that transfers their product message to different customers in a clear way so they attract toward the product. 

Promotion uses different platforms that can be used for brand and company promotion. Depending on the business goals, objectives and priorities of the company, different promotional strategies are used to promote the product. This is quite difficult for the company to introduce its product to a large number of customers without effective tools of promotions. The promotion gives many advantages to the company related to its product development and also develop a level of profit and sales, increase the customer traffic, provide appropriate information and also increase brand awareness among the customers. In the competitive markets, different strategies and tools of promotion help the organization to introduce and promote its product among different levels of customers so they try to purchase the product according to their requirements and need. (MISHRA, 2015)

Explanation of Integrated Marketing Communication (IMC) Portfolio:

The company targets different markets according to its product features and also maintains a high level of reputation in the market. Now a day the profitability of any product depends on its marketing and promotional activities. When the company focuses on specific markets it has to provide all the features and facilities related to the product and also present the product in most attractable form according to market requirement so the customers give more attention to the product. So the development and progress of the product depending on the promotional activities that the company adopts while introducing the product in the market at the launching time.

When the company launches any new product or service and never uses the promotional then there a chance of loss and the product sustain in the market for a long time. When the company going to promote its product than many different options available to the company for promoting its product in the most effective way. But when the promotional activities are going to start then it is going to be more difficult to select one of the best methods that give maximum benefit to the company. Different promotions methods give different results to the company so they have to select anyone that should be beneficial for product development and its promotion in the specific market. The selection of the market is also very important for the company because when the company manufactures the product then it must keep the class of customers in its mind so that the product suits them best and those specific customers also found in specific markets. So it's the responsibility of the company that selects the target market and capture those customers who need that product to fulfill their requirements and needs.

There are some different ways of promoting their product in the specific market and also attract maximum customers to increase its sales and profitability.

1.      Sharing through social media: Social media can be referred to the internet-based media and it allows the individuals to share knowledge and information. It is a means of interaction between the users to exchange ideas and knowledge. The system provides virtual communities and networks between the users. By announcing and sharing on social media, new products and services can be promoted easily. Social media is a strong platform that almost all people use and visit different products. On social media, we must share the photos, customer reviews, give ways, trade-in or upgrade opportunities, open houses, and different exclusive events related to customers that attract other people toward the product. If any customer also posting your product on social media, then also share that act with your followers.

2.      Share customer reviews: The main purpose of sharing customer reviews with the users is to get the idea of customer satisfaction with the services. Other purposes are to develop and differentiate the spaces for customers, optimization of content, incentives, and respond to the other open-ended questions. For promoting the product, one of the best ways to get the review from your customers and also show other than what people think about the product and what sort of features the product has. Customers also give reviews on their upgraded product according to company requirements and also increase the review of customers when they regularly visit the product site and also use the product.

3.      Offer trade-in or upgrade: when the company offers a different type of service to the customers then they have to upgrade all the services according to changing requirements of the customers. When the complimentary upgrade provided to current customers than new customers also attract to the organization and try their services.

4.      Host an event: develop an open house at your business place or host an event. this is a very attractive way to get the people into a physical place of business by hosting an event so they will come and become the customer to some extent. Simple events also attract a maximum number of the customer because they want to get information about any new product that introduces in the market and also get awareness about the new and different product that may fulfill their demands and requirements.

5.      Promotion in-store: for promoting the production company also held an in-store promotion that invites the people to the business place and informs them about the product features and its usage facilities. With different signs and promotional materials inside the store, the company can easily promote its product. In the retail store of the company, these promotional activities also held and attract a maximum number of customers toward the product.

6.      Adds on facebook: facebook acts as a window for millions of customers toward the market. Face book is the most effective marketing tool to promote the product. For concisely targeting the audience, particularly use facebook and its data collection strategies allow the company to focus on specific customer according to different attributes. All types of ads as promotion of the product can be easily run on facebook.

7.      Email marketing: promotional emails also helpful to promote the product and enforce the customers to come and buy the product. Newsletters through email are the best marketing tool through fantastic advertisement techniques and also helpful in promoting the product. The newsletter can easily share the information about the product from one person to another and also offer different discounts according to product development.

8.      Social media contest: marketers know that this is the best tool to promote the product among different customers as social media contests are sort of fun and easily connect the customers to the product due to social media platforms.

9.      For exclusive preview invite customers: loyal customers are the major part of every organization and also very helpful in promoting the new product of the company. They want to purchase the product for the first time and also get an exclusive preview of the products and for these different ways can be utilized by the company. Such an exclusive offer makes the customer more loyal and their strong relationship can be developed with the company.

10.  My business Google post: this is the best promotion platform that provides all the information of the product on Google on my business profile and also uploads the pictures of the product to attract a maximum number of customers. (ThriveHive, 2019)

Conclusion of Integrated Marketing Communication (IMC) Portfolio:

In the end, we can conclude that promotion and effective marketing strategies are a major part of every organization. Because without them no organization can promote its product on the targeted market and capture the attention of different customers. So it is very effective to utilize effective promotional tools and get the attraction of millions of customers. Also, make a strong reputation of customers in the market and increase the level of sales and profitability in the market and compete with its competitors.

 Reference of Integrated Marketing Communication (IMC) Portfolio:

MISHRA, A. (2015, July 23). Why Is Promotion Important for a Business? Retrieved from                      https://blog.resellerclub.com/why-is-promotion-important-for-a-business/

ThriveHive. (2019, April 4). 10 Ways to Promote a New Product or Service. Retrieved from https://thrivehive.com/9-ways-to-promote-a-new-product-or-service/