Introduction of Marketing Plan of Huawei P30 UAE

Huawei is referred to as the well-known and leading company which involved in providing the services related to the ICT (information and communication technology). It also recognized as good solution providers in the field of communication technology. The operation of the Huawei is running by the commitment for open collaboration, sound operations, and ongoing innovation.  Huawei struggles to maintain its name in the competitive ICT portfolio for the end to end solutions in the enterprise network (Huawei, 2019).

Huawei is performing its services in the entire world related to network technologies. This paper proposes the marketing plan of the Huawei p30, and its marketing plan includes tactics and marketing strategies. These strategies are focused on a specific period of time. This paper proposes the marketing plan for the Huawei p30 in UAE that is newly publically established company in the entire region of the UAE. The marketing plan includes all kinds of strategies that are required to promote the business in the whole world (MCGUIRE, 2019).

Huawei Mission Marketing Plan P30 UAE

To focus on our customers’ market challenges and needs by providing excellent ICT solutions and services in order to create maximum value for our customers consistently.” (Huawei, 2019)

In this paper, the product chosen to be analyzed as a marketing plan is Huawei p30 smart phone, which is going to be launched worldwide including UAE region. It is important to mention here that Huawei is an international brand, and its presence is all over the world with its great range of smart phones. The company has been focusing to target different regions of the world including Middle East Region, that’s why when they launch any new smart phone internationally; they do launch it in Middle East region too, because they have developed a good customer base here. The basic reason to select Huawei and its new product Huawei p30 is the fact that company is increasing its attraction in the region. The company is focused to target more customers in this area that’s why a special launch event was held by the company in Middle East region to make sure that customer’s do attracted towards the new Huawei p30 series. The event was held in Burj Park located in the Burj Khalifa (Khaleej Times, 2019). The Huawei p30 has been taken to be analyzed because it is anticipated that p30 series is going to be new competitive factor for the company in this region

Products and Services of the Huawei

Huawei p30 is involved in providing the services in all of these sectors as pipe, cloud, and devices.

Cloud Marketing Plan of Huawei P30 UAE

In the category of the Huawei p30 is offering the services or products related to the building blocks for the O&M, cloud, storage, and security, spanning application and services.

Pipe Marketing Plan of Huawei P30 UAE

In the category of the Pipe Huawei, p30 end to end infrastructure allows operator for build and scalable, the profitable and efficient network for tomorrow and today.

Devices Marketing Plan of Huawei P30 UAE

The simpler and smarter user experience provided by the Huawei p30 diversified devices portfolio for business, homes, and individuals.

SITUATION ANALYSIS

The situation analysis of the Huawei includes the analyses of both environments as an internal and external environment. This analysis provides information related to the markets and major trends of the customers for the different products of the Huawei. The environmental analysis is the best approach to set out the situation and condition of the Huawei according to the requirements of the customers. This paper discusses the internal environment first and its related trends as well. It includes SWOT analysis that discusses the strength, weakness, opportunities, and threats for the Huawei in the internal environment analysis (Nibusinessinfo Co Uk, 2019). SWOT analysis contains the internal strength and weaknesses of the Huawei and external threats opportunities.

Strength of Huawei P30 UAE

The products of the Huawei, particularly its smartphone, have wide ranges of the innovative touch screen that can be helpful for capturing the markets of the UAE

The multi-finger gestures recognize by the all-new touch screen phones as the human hand normally behaves.

The mobile phones of the Huawei are sold at a reasonable price in the markets of the UAE, and its value would be more effective for its competitors.  Due to the cool essential gadgets, Huawei is recognized as a well-known organization such as the terminals of the fixed wireless.

The major strength of the Huawei is contained on the resources of the company as; time, human, skills, assets and financials.

Weaknesses of Huawei P30 UAE

The brad of the Huawei is targeted for the business market.

It has not a reputation as being compatible with the corporate world Threat.

The distribution channel of the Huawei is not strong, and it must expand its distribution channel separately.

Opportunities of Huawei P30 UAE

It can target more and more segments due to its strong financial powers.

Their smartphones are known better as well as using at wide level.

In the markets of the UAE, the peoples are keening to use the smartphone because of the people like the latest technologies.

Threats of Huawei P30 UAE

The smartphone is now going to be easier to make more than ever so the competitors can achieve this target in a good way

 There are several companies that are trying to enter the market, and the competition is increasing day by day.

The Huawei is marketed as a company with high-end phones worldwide.

 External environmental analysis of Huawei P30 UAE

Political favour to the Huawei P30 UAE

The political system, of the UAE, is in favour of the Huawei because the government is allowing the new business in their region to enhancing their GDP and productivity. To set up a new business can decrease the rate of the inflation of the region because it provides good sources of employment to the people. The constant political instability occurs in the UAE which creates a favourable environment for the Huawei.

Economic UAE

The economic growth of the UAE is on a boom that requires full care management for hiring the new business in their region. In the market of the UAE, the potentiality of the mobile is increasing and much higher than in other nosiness sectors.  

Social Marketing Plan of Huawei P30 UAE

In UAE education and population growth leading towards the needs of the sector for the smartphones. In the entire region of the UAE, peoples depend upon more and more mobile communication. The use of smartphones and the latest technologies is enhancing due to the rapid growth of visitors in the UAE. The use of the cell phone is not effecting by the literacy and illiteracy rate in the UAE, and this fact is considered by the Huawei in effective manners.

Technological Marketing Plan of Huawei P30 UAE 

In the world, the level of technology is rapidly increasing. In the UAE and the awareness for the internet, the level is increasing in various aspects as industrial and individuals. In the cell phone, the new technologies are increasing day by day. For the technology’s linkage among the colleges, cities, universities and several other institutes are increasing day by day. It6 can be connected to the various cell phones according to its level of usages for E-technology. So, Huawei p30 must have this in mind that to enter in the market of the UAE.

Environmental of Huawei P30 UAE

The environment of the UAE is in favour of the Huawei due to the rapid growth of the tourist in the UAE. Most of the people are coming in this market for visiting their places. To find out the international brand at such type of place can increase the value of the region and sometime the value of the brand can be increased due to the region.   The general condition of the UAE under all the factors influencing them

Competition Marketing Plan of Huawei P30 UAE 

There are several organization that is offering the same product in the entire region of the UAE. There are 19260 cell phone producers in the world. It means the major competitors of the Huawei are Apple, Samsung, Sony Ericsson, Nokia, LG, HTC, and Redmi.

Demographics Marketing Plan of Huawei P30 UAE 

Demographics analysis of the Huawei contains on the demographically best fitted for the target audience. Markets of the UAE contains the majority of the working class that contains on the male and female both. The income level of the target audience is also best suited for the target audience of the Huawei. Psychographic perspective of the audience is also in favour of the Huawei because the peoples of the working class are keen to use special kinds of luxury products.

Huawei p30 Marketing OBJECTIVE

First two years of the market there must be aggressively buying achievable objectives.

Objectives in the first year in UAE:

Huawei p30 must be set the aim for a 2 percent share in mole phone market of the UAE by sales volume of the unit.

Objectives in the second year of  UAE:

In the second year, it must be aimed at to achieve 10 per cent shares of the market which must be based upon the sales.

 The image of the Huawei p30 must be extended according to the value, innovation, and quality.

 In order to make adjustments for the marketing campaigns to measure the response and awareness in the markets of the UAE

In the market of the UAE to Differentiates the Huawei p30 from other competitors.

The professionals of the upper middle class will be targeted for coordinating with their busy schedules.

The target for the secondary business is to catering the mid-size corporation which requires help for the employees and managers to stay in communication with them.   

MARKETING STRATEGY of Huawei P30 UAE

Target Market Strategy of Huawei P30 UAE

With the rapid growth of the population, the needs are also increasing particularly in the communication sectors.  The peoples are searching for the mobile to accommodating their needs; those peoples are also looking for mobile phones that have various preferences for the use of mobile phones. Furthermore, the people also located near to Dubai, Sharjah and Abudabhi also need mobile phones due to their busy routine life in offices, universities, schools, and colleges.  The major target of the Huawei p30 is the youngsters and adults of the UAE. According to the ages of the population, Huawei p30 is targeting on the 18-60 years age group, and Huawei p30 is also targeting on the various corporate sectors as well as on the IT professionals by providing the latest features and app to accommodate their customers. So Huawei p30 mobiles have a great opportunity to target these customers.

Marketing Mix Plan of Huawei P30 UAE

The firm seeks to achieve its objective of Huawei P30 UAE 

Huawei p30 involved in achieving its objective clearly by implementing the various strategies related to the marketing mix as well as for the advertising to provide awareness for the products.

Objectives and roles of each element of the marketing mix

Each element of the marketing mix is clearly specified for its roles and objectives and Huawei p30 involved in achieving the objective in the entire markets of the UAE.

In the marketing strategy, the marketing mix represent the 4 Ps of the marketing that is given below in details with the context of the Huawei p30

Product of Huawei P30 UAE

Major product/service offerings Huawei

Touch phones, basic phones, and smartphones are included in the basic products of the Huawei p30, and these all can cater according to the demand of the customers. Huawei p30 is providing two different categories in mobile phones. Smart Phones and Touch Phones

Features and benefits of each product offering Huawei:

The products of the Huawei p30 offering several features as; Longer talk time, User-friendly, A good camera and video recorder and Good battery timing. These all products are revolving around the Stable quality, it comes in attractive packaging for providing consistent quality, and It exists in various packages and models.

Pressures among various target markets of Huawei

As the mobile market is growing rapidly and Huawei p30 needs to updates the features of its devices and products to compete within the market of the UAE.  

Major weaknesses and complaints in each product area of Huawei

Customers are frustrated due to low resolutions of the touch screen of the Huawei p30 mobile phones as their competitors are offering the products with the same specification along with the high resolution.  Few of the customers are complaints about no accessory with the mobile phone; as hand free with mobile phones.

Product name of Huawei

The products of the Huawei p30 can be represented by its names, and the module of the products can be easily representing the features of the products. All of the products of the Huawei p30 distinguish their characteristics along with its features.

Guarantee for customer satisfaction of Huawei

Huawei p30 gives the guarantee for its all products as the smartphones of the Huawei p30 are selling in the markets of the UAE with the one year warranty.

Good customer value of Hauwei

All of the products of the Huawei p30 are offering good values to the customers by offering the various innovative and unique features. These products also create good value for the potential customers of the Huawei p30.

Customer service handled UAE Huawei

In the markets of the UAE, the Huawei p30’s customer care centers are established for handling the customer services, and these centers provide good help to the customers for resolving their issues.

Place/Distribution of Huawei

Huawei p30 deliver its offerings directly to customers

Huawei p30 must be established its own distribution points in the entire markets of the UAE for accommodating and offering their products to their customers directly. Huawei p30 can be established their outlets online to offering their services to their customers.

Physical distribution facilities of Huawei

In the markets of the UAE, it should be available in all the mobile phone centers. Its positioning will be based upon the perception of the customers as well as its revenue.  Its positioning based on customer satisfaction as well. Huawei p30 is involved in selling mobile phones through third parties (retailers) Telecom companies, Online, their own store in Malls; they make a section in public places to market their phone and to be used by others.

Target market willing and able to travel

The loyal customers of the Huawei p30 can travel for several mileages to getting the products according to their demands and desires because they all are perceived Huawei p30 the ways of for enhance their satisfaction level.

Facility locations were chosen Huawei

The online maps are provided for locating the selling points of the Huawei p30 the customer can locate their destination online as well as he can visit the place. He also can solve his issues with online conversation and complaints.

Promotion of Huawei

Huawei has adopted the various strategies for the promotion of its products, and these strategies are including as;

 Support Media

 Agency Selection

Print Media

Newspaper 

Personal Selling & Sales Force

Advertising

Electronic Media

 TVC

Radio

ATL & BTL Campaign

 Public Relations & Publicity

Sponsorship and Event Marketing

They make advertisement in landmarks example, Burj Khalifa

Price using Huawei UAE

Huawei must be used the price skimming strategy for the setting the price of their products. It is referred to as the company must decide the prices for their products higher than their competitor to creating a good image in the perceptions of their customers. By applying this strategy, the cost of the products can be recovering as well.  There is no discrimination in their prices according to its distribution channels. It will be introduced in the market of the UAE by taking help from the various networkconnections.

IMPLEMENTATION, EVALUATION, AND CONTROL OF HUAWEI UAE

This business plan can be applied by implementing all of these above given stratifies to running the operation of the Huawei p30 in the markets of the UAE in effective manners. It can be evaluated after its implementation in terms of its effectiveness as well as in terms of its revenue.