Essay on Reflection GOOD CAUSE, BAD ADS

Case Summary of GOOD CAUSE, BAD ADS

            The federal government has paid a large amount in dollars in the advertisement, which focuses on the children and the youngsters for discouraging to use drugs. The United States spent the taxpayer money in the years 1997 to 2002. Although a report specially made by the white house of the drug control policy, which tells that the advertisements are not so effective on youth, but they did not leave or decrease the use of marijuana during the period. Around 212 TV advertisements were broadcast in English as well as the Spanish language, and more importantly, many well-known celebrities were used to make such kind of advertisements. However, it had created a double effect when Congress enacted a law requiring the networks of TV channels to match every ad purchase. In the Ads, several acting skills were used to convince people to leave drugs such as acting like addicted people to have no interest in life as well as no skills, and they are moving towards death. Voices of younger boys or girls are also used to persuade adult people to leaver weed. The ads end up with the log of drug agency. Furthermore, a warning is also come into form by the professionals that a cigarette contains the same kind of ingredients which are using to make the poison for a rat. Some wrong things, as well as aspects, are also discussed here, which did make less success of such campaigns as mentioned that the antismoke ads were at the young teens. Many actors and the musicians were also used to make anti-drug ads but the impacts of such kind of personalities in these ads because they show some indirect message. So, the morality messages did not go in a good way. Furthermore, such kind of advertisements did change the attitudes of people toward the use of drugs temporarily, but that was completely not effective for the long term because young people had bad habits as well as they also had bad companies that made them forced to come back to take drugs. At the next, the anti-drug campaigns came into form for the next five years as well as demand for funding around $180 million to congress for the next fiscal year.

A-    In your opinion, are the current anti-drug ads effective? How could they be improved? Should the taxpayers be funding this campaign? Are edgier and more confrontational commercials likely to work better?

In my opinion, the current ads which are broadcasted on the TV Channels are effective because they can make some positive impact on the youngsters as well as encourage them to leave the use of drugs. They can improve their ads by testing as well as by using the actual acting in the ads. The edgier ads will be very effective because so many changes will be made into the ads as well as after making changes, the testing will be performed to check the relevancy and the quality of the ad.

B-    Review the anti-drug ads using the link on the bottom of page 3 of the case. Are such ads likely to be effective for the youth market?

The ads which are given on page 3 of the case are good as well as effective because some of the advertisements are shown in the frames which are grabbing the attention of the users.

C-    Is advertising the right vehicle for this purpose? If not, what alternative marketing strategies would you recommend? Should Congress provide funding for newer commercials?

The advertising is the best technique on TV commercials because they can put positive effects on the use of the drug as well as these ads will give awareness, but only advertisements are not necessary. The marketing campaigns, such as conducting and install some camps in different locations where people can consult. For this purpose, the government should raise funds for such campaigns.