Essay on Customer segments, channels, and relationships in the osh-wash.

In the osh-wash, the customer segments, their channel for communication and also their relationship with customers is considered very important for the development of the company. Osh-wash offers services related to laundry and also ironing so their relationship with the customer is very important to develop positively and also helpful for the business and increase its sales. Customer segments explain what kind of customer focus by the company related to its services of products. Profitable customers are the actual demand of every company because their survival depends on customers who always utilize their services after some money and maintain the services of the company in long terms. There different types of customer segments present in the market like mass market, niche market, segments and diversified and multi-sided. Osh-wash is focused on the mass market most of the time because they are providing services to all those who have enough time to wash and iron their clothes and they are busy in their offices or busy in their other important tasks of household and also give their time to their children. The mass-market includes all the people or group of customers that all have the same kind of needs according to their requirement and company give more focus on them to satisfy them related to their need and demand. Potential customers are the basic requirement of every organization. But it is not possible at the start of the business; the company has to maintain its trust level on the people by providing their reasonable services on a timely basis and also create no issue for their products like clothes. Because when the customers show their complete trust in the company and also admire their services then the company obtains its potential customers that may develop long term relationships with the company. (bmcintroduction.wordpress.com, 2018)

Osh-wash is the company that offers laundry services with ironing to all the customers according to their needs and requirement.  It is also very important to determine how the company communicates with its all customers and gives proper attention to its customer group. Channels are the main points to keep in touch with its customers the customer relationship and channels have a major link with each other in such a way that explains how the company target to its potential customers. The company uses different strategies and mediums to attract its customers and also sustain them in long terms. There are also many channels in the company like distribution channels, marketing, and sales channels. There are also many different purposes that explain in the business according to company requirement like it provides the customer with value proposition, it provides customer with the facility to buy their selected product or service, it provides an opportunity to evaluate the product or service with the organization value proposition and also provide a medium that gives complete information to the customers about the product or services. Company select the channel according to their requirement and also determine how their relationship with the customer going to be more strong and powerful in long terms. 

There are also different phases related to channels so that can communicate with the company related to their product and customer get all the information related to their services that they want to obtain. Osh-wash company offers high-quality services to its all customers according to their demand and requirement because every person has a shortage of time they want their clothes on time and neat and clean according to their standards. Customers should be satisfied with the services of the company because if they are not satisfied then they cannot perform in long terms and their business many close in some time.

Channels of the company have different phases according to company requirements; it includes awareness, evaluation, purchase, delivery and after the sale. Awareness includes how to give all the information about the services of the company to its customers to provide complete awareness and attract them so the company follows different advertisement methods to give awareness to all customers. Evaluation means that how the customer determines and evaluates the value of the organization and for this different reviews and surveys are also collected about the services of the customers and also give them further awareness about the services of the company. Purchase means that how the customer obtains or avails the service of the osh-wash and what ways are utilize for this purpose, whether they order online or visit the office by themselves. Then the delivery shows that what way the company utilizes to provide their services to the customers according to their will. Customers also prefer to utilize the after-sale services form the company like return policy, customer assistance, and call center and provide a proper guideline to the customers. (Martin, 2015)

Osh-wash also focuses on the other customer's segments according to their requirement and also determine the other segment customer requirement and try to obtain their attention according to their relationship development. The company also collects different pieces of evidence related to customers and show their willingness related to obtaining the services. The company collects the order slip that place by the customers and also shows the written evidence about the customers and also gets their reviews after utilize their services so they can show others that how much the customer satisfied with their services and also get maximum satisfaction related to service of the company

Reference Customer segments, channels, and relationships In the osh-wash.:

Bmcintroduction.wordpress.com. (2018). Customer Segments. Retrieved fromhttps://bmcintroduction.wordpress.com/customer-segments/

Martin. (2015, march 4). Selecting and Managing Channels in Business Model Canvas.Retrieved from https://www.cleverism.com/selecting-managing-channels-business-    model-canvas/