The main purpose of the study is to evaluate the digital communication strategies adopted by the organization in their daily task to complete the targeted tasks. There is complete information about the networks and channels which are used for this purpose. There is an analytical view of the different digital marketing channels such as website, social media, email marketing, ads, SEO, and other channels that are used to evaluate the effects of the channels on the performance of the company and impact on the competitors. The report is based on the recommendations which should be adopted by the chosen organization. These recommendations are summarized after the complete analysis of the channels and the networks which are used in the organization for digital marketing. The report is ended with the conclusion that in which way the channels are working in the organization.

Introduction of Digital Communication Strategy of Reed

Online communication is now the most trending method of transferring ideas from each other in different companies. It is most likely to seem as corporate communication between the corporate bodies on a global basis as the network development makes the companies working on global bases. Internet resources in communication are budding as a new trend in communication and marketing activities. The expression refers to the act that is derived from developing different products in marketing through digital media. Companies should reach the level which deals with the requirements of the consumers which is highly integrated into unlawful manners. Every consumer or customer who is dealing with the company is most likely to search out about the company or business, and he approached the company through different channels such as social media, SEO, video games, and mobile devices (Tiago & Veríssimo., 2014).

As concerned with the REED, it is considered as the biggest family who is running a recruiter business in the world. The company has the largest candidate’s information website in the UK which includes expertise and different guarantees in the job market. REED is providing exp0ertise on a temporary, permanent and outsourcing basis for 55 years. The one who wants to get the opportunity could contact with the recruiter through the website of REED as it is working in the industry of staffing and recruiting in the market. The company has approximately five thousand employees. It is a private based company that was founded in the 1960s. The specialist area of hiring of REED is Recruitment, HR and IT Consulting, Salary Guides, job seeking, Staffing, Screening, CV, Employment, permanent jobs, and temporary jobs. The company is using different social media challenges, which are helpful in communicating with the employees and the public. Today’s communication means the company must have online or digital channels to get the attention of the people, and there must be conformity that the company has the presence of suitable and reliable resources in the market which make interaction with the public. There is a communication strategy in REED that is adopted by the company to create a bridge between the digital media and traditionally used media (K.Vishwanathan, Iyer, & Sundar, 2007).

Every activity which is done in the functions of the REED must be the source of providing a checklist to get the marketing targets of the company. A digital strategy is used to build new relationships with the customers through distribution channels with the objective of evaluating the performance of the channels, which define the objectives of the campaign of marketing. Digital communications are helpful in implementing the strategies of the business on the relevant project. The digital communication system is based on the actions and reactions of the customers and the services which the company is providing. The interaction occurs when the user seeks out the data about the website. REED is providing services of job seeking to its customers, which creates a relationship between the customers and company through communication channels as the services are pushed by the channels and create a relationship with the customer and the most matching job, which is according to the requirements of the customers. For this purpose, there are several channels that are used by organizations in digital marketing, but REED is being used social media, SEO, website, and e-mail marketing.

Competitors of Digital Communication Strategy of Reed

REED recruitment company competitor companies are CV-library, Caterer, Indeed, and Totalijobs. All these competitor companies have website and emails for the users or new customers to sign up and get the benefit of offered recruitment and employment services. REED has a user-friendly and fully responsive website which is comparatively better than websites of competitors. REED Employment Company provides full filter option to search a specific job opportunity (Owler.com, 2019).

STP Processes of Digital Communication Strategy of Reed

The STP processes include segmentation, targeting, and positioning. REED has segmented the whole population in various segments based on demographic characteristics. Demographic segmentation enables REED Company to target a specific market. REED emphasis on labour market statistics to target a specific customer audience. The targeted market includes young to adult age audience of both genders (Baker & Hart, 2016). Additionally, some geographical segments are selected in accordance to the requirements and market demand for job opportunities. While for positioning, REED Company is paying attention to high-quality services delivery. Customers get satisfaction when they are retained with services that they were requiring. REED post original and verified job ads that reduce risk factors and ensure users safe from scams and frauds. Thus, previous positive experiences and continuous work on improvement support positive positioning in the targeted market.

The most commonly used by the REED are explained below:

Social media of Digital Communication Strategy of Reed

Social media marketing is the most widely used resource in digital marketing, which used to connect the audience and company to increase the sales and integration of the task which is performed in the business. This also includes that the company is engaged in the examination of the resources which are adopted by the clients who want to connect through social media. The main social media platforms are Facebook, Twitter, Instagram, LinkedIn, YouTube and Snapchat. REED is also engaged in management tools, which help the business to get a connection with social media platforms, which are discussed above. If you want to grow your business, you must adopt a strong business strategy, which will help you to take the business on a success point. The main source of connecting with the customers of the REED is social media channels (B.Wicke & Bhargava, 1999).

Social media marketing was started from the concept of publishing the news about the products, and then businesses started to share their different content on their pages, which was created for just the name of the company. With the passage of time, this sharing tends to increase, and social media take place in the market of communication. REED is using social media in different ways, such as different channels of communication with the public to emerging them with the idea of getting new opportunities to earn money with their existing skills and qualification. The company is also a keen concern with the analytical tools of marketing on social media. To get fame, businesses are using social media as it is most likely to approach by the individuals. There are five basic cores which are adopted in the social media marketing in the REED:

Ø Strategy

The social media strategy adopted by the REED is a plan which is designed about the build of business plan and goals which a business has to achieve. Social media is also helpful in creating the brand image in the mind of customers. REED is being dealt with the services of recruiting individuals according to their skills.

Ø Planning and publishing

For the business of REED, there must be social media marketing, which should be according to the plan, and in the presence of the strategy which is adopted by the company.

Ø Listening and engagement

As communication with the public is done with the help of social media marketing, so there should be proper commenting by the public so that they could express their feelings about the strategy of the business. It should be possible to check out the progress of the work in different situations.

Ø Analytical and reporting

One of the good things in the social media decision is that the REED has started various campaigns for the promotion of the services through the publishing of the policies of the company. It could be possible that the company is using social media marketing, which is direct communication with the customers which could e change with the feedback of customers.

Ø Advertising

When the company owns more funds to grow the business, it is the first priority of the business to spend the funds on cheap sources, and social media is the cheap source as it bears less cost as compared to the other marketing channels. It is considered a more powerful source of advertisement as the ads are continuously running in the social media channels.

There are different resources that are used in social media marketing, which always tend to change with the changing environment of the environment. There must be an updated version of the text and new strategies to get success in the business with the help of text, videos, images, and stories. In REED, there are different resources which are used to communicate in digital marketing such as:

§ Social media marketing blog

§ Social media marketing Guide

§ Social media listening and marketing engagement

§ Social media advertising guide

SEO of Digital Communication Strategy of Reed

The online marketing or digital marketing of any business could not be successful without the implementation of the SEO, which stands for Search Engine Optimization. The question in this digital marketing channel is how SEO works in the business and how it is approached by the customers. In the case of business, it is just a web development that is built to attain the customer’s reliability and to get the smooth working of the business. REED is also working on SEO based software, which is developed by the company, which helps to match the data input by the customer with the available resources. Although REED is working with the social media channels but it still requires the functioning with the help of SEO. There may be further work that is required by the expertise of the REED, as SEO requires an updated version to work according to the requirements (Chaffey & Ellis-Chadwick, 2019).

SEO is used in the process of optimization of a website to get better results of the ideas. SEO is about to make a change in the website designs, which can make the business advertisement and its functions more attractive to the viewers. SEO website provides the opportunity that the results of the search will be updated in a more clear way. Although there is a drawback that SEO could get more complex to understand the process but still, it is not difficult to understand the nature of the process.

SEO is a source of providing with true information about the services or the product of the business, which means that the pages are about the business, which is producing a high level of quality in the market. The SEO is used to determine the navigation and reading about the ranking in the search engine about the data which is searched out. SEO is a process that the organization which will help in getting through different phases in the business (Järvinen, Tollinen, Karjaluoto, & Jayawardhena., 2012).

There may be some factors that are impacting the work of SEO in REED, which could be ranked in the business with the algorithms in the sites of the ranking of the business. However, the good interpretation of the data searched could be helpful for the ranking of the search engine. There may be different factors which are explained below:

Ø Content marketing

It is a well-known term that the SEO has collaborated with the content as the website of any business based on the content of marketing, and it helps the customer to make a connection with the visitor of the website. The more quality of the engine is improved which is related to the different types of content pieces that are most relevant to the customers.

Ø On-page SEO of Digital Communication Strategy of Reed

These are the factors which impact on the website of the business. These are the resources on which the company has total control with the best practice in the market to render the services. It is used to improve the performance and image of the company.

Ø Off-page SEO of Digital Communication Strategy of Reed

These are the factors that are used in the ranking of the business. It has direct control over the chance of happening the factors in favor of marketing channels.

E-mail marketing of Digital Communication Strategy of Reed

The first E-mail was sent in 1971 with the source before the communication in the modern era. It was considered as important that the message was nothing considered as more powerful in the activities of the business, but with the passage of time, there was an improvement in the messaging with the others via an E-mail. It was sent by one computer to another traveling through the network, which is considered as the best source to transfer information from one computer to another one. E-mail marketing now becoming a reliable source to transfer the information in faraway areas with the help of internet connection. REED is being worked with the help of e-mail marketing as the customer of the company is connected with the company through e-mail connection. All the transactions or information is transferred with the help of e-mail (V.Pavlov, Melville, & Plice, 2008).

Recommendation of Digital Communication Strategy of Reed

Digital marketing is used to boost up the business with the help of different resources, which are above discussed. Although the businesses are promoting their activity with the help of digital marketing strategy as well as REED is also working with these factors, but there may be some recommendations that could be proved beneficial for the REED in conducting business activity in social media.

Ø Use the chatbots of Digital Communication Strategy of Reed:

Over the billions of people are using Facebook and messenger which could be used for communication purposes. By creating a chat box with the customers, it could be easy to get feedback about the service rendered. It could be according to the will of the customers wither they want to chat with the organization in this mode or not, but most likely, they prefer to talk with the organization.

Ø Create a sales guide of Digital Communication Strategy of Reed:

In the work of REED, there must be an increase in the sale of the company as the company is working on the hiring of the people and sale its services to the customers, therefore, it should use basic tools such as advertisement and SEO to increase the efficiency of the services to interact with the market. To send short messages, snaps, and e-mail to customers is also a way to increase sales at a specific time.

Ø Develop a successful social strategy of Digital Communication Strategy of Reed:

It is a sign to be an active user on social media, which could be possible with the use of Instagram and Facebook, where the viewers view the post and comment about the product or which is discussed in the text. Social media is designed to entertain; therefore it should be treated as entertainment resources and put the business terminologies according to entertainment.

Ø Use a series of media of Digital Communication Strategy of Reed:

Making various sorts of media, both for your site and to be shared via web-based networking media is fundamental in the event that you need to keep your clients locked in.

While sharing blog entries is an extraordinary method to communicate data, clients are 87% bound to draw in with video content. Facebook additionally gives a blogging stage, which, when used, enables clients to peruse articles without leaving the webpage. Different instances of blended media incorporate whitepapers, digital books, infographics, agendas, formats, and that's only the tip of the iceberg.

Ø Spotlight on SEO of Digital Communication Strategy of Reed:

While using SEO in the organization, there should be a complete focus on the website, which is developed to make the reliability in the market to the customer so that the services could be enjoyed by the customers.

Ø Create content that converts of Digital Communication Strategy of Reed:

If you want to speak in front of your audience must sure that you have proper content which is required by the customers, or your speech or text thorough which you are addressing them must be according to the contents and customer’s requirements.

Ø Make effective email campaigns of Digital Communication Strategy of Reed:

E-mail messaging should be based on an effective and understandable mood so that the reader could get your point, which you want to explain in front of customers. The customer gets the ability to sales and attention, which should be created by the company to get more customers in the market. You should avoid using templates, which are you going to send the customers so that there may be a possible way to deal with the customers.

Ø Develop a marketing strategy of Digital Communication Strategy of Reed:

Once all the plans and goals are determined by the company, there must be proper development of the marketing campaigns and the channels of the marketing, which separated the marketing segmentation according to the customer’s demand (W.MitchelL, Wooliscroft, & Higham, 2010).

Conclusion of Digital Communication Strategy of Reed

Digital communication marketing is most likely to seem as corporate communication between the corporate bodies on a global basis as the network development makes the companies working on global bases. Internet resources in communication are budding as a new trend in communication and marketing activities. There is a communication strategy in REED that is adopted by the company to create a bridge between the digital media and traditionally used media. REED is collectively using social media, SEO, website, and e-mail marketing and other marketing channels in the market. Social media marketing is the most widely used resource in digital marketing, which used to connect the audience and company to increase the sales and integration of the task, which is performed in the business. In the case of REED business, it is just a web development that is built to attain the customer’s reliability and to get the smooth working of the business. REED is also working on SEO based software, which is developed by the company which helps to match the data input by the customer with the available resources. REED is working with the help of e-mail marketing as the customer of the company is connected with the company through e-mail connection. All the transactions or information is transferred with the help of e-mail. All the resources are efficiently utilized in the marketing of the company, and where there are any deficiency recommendations are made in the report which will be beneficial for the company (Kiani, 1998).

References of Digital Communication Strategy of Reed

B.Wicke, S., & Bhargava, V. K. (1999). Reed-Solomon codes and their applications. John Wiley & Sons.

Baker, M. J., & Hart, S. (2016). The Marketing Book. Routledge.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. UK: Pearson UK.

Järvinen, J., Tollinen, A., Karjaluoto, H., & Jayawardhena., C. (2012). "Digital and social media marketing usage in B2B industrial section. Marketing Management Journal, 22(2).

K.Vishwanathan, K., Iyer, P. R., & Sundar, R. (2007). Methods for Marketing Digital Content to Mobile Communication Device Users." . U.S. Patent Application 11/626,, 493.

Kiani, G. R. (1998). Marketing opportunities in the digital world. Internet research,, 8(2), 185-194.

Owler.com. (2019). Reed's Competitors, Revenue, Number of Employees, Funding and Acquisitions. Retrieved from www.owler.com: https://www.owler.com/company/reed

Tiago, M. T., & Veríssimo., J. M. (2014). "Digital marketing and social media: Why bother? Business horizons, 57(6), 703-708.

V.Pavlov, O., Melville, N., & Plice, R. K. (2008). Toward a sustainable email marketing infrastructure. Journal of Business Research, 6(11), 1191-1199.

W.MitchelL, R., Wooliscroft, B., & Higham, J. (2010). Sustainable market orientation: A new approach to managing marketing strategy. Journal of Macromarketing, 30(2), 160-170.