Report on SMAC Technologies Implementation in China -Huawei Company

SMAC Technologies Implementation in China - Huawei Company

Introduction of SMAC Technologies Implementation in China - Huawei Company

Social, Mobile, Analytics, and Cloud or SMAC has turned out to become the popular concept that the merging of four technologies has recently become a driver for the business innovation. SMAC is actually the foundation designed for an environment that allows a business to make a transition from an e-commerce business into a digital business. These four technologies will benefit in the improvement of business operations, as well as helping the companies to improve customer services. At the time these four components of SMAC work along together, then there would be a flourish customer relationship, increment in marketing visions, and the company would turn out to become more dignified to achieve a competitive advantage.

In the context of social, the social media presence of a business is aligned with the growth of technology which requires the company to take part by using various social media platforms such as Facebook, Twitter, Snapchat, Instagram, or YouTube. Meanwhile, the term mobile serves as a name for different technologies that have the capability to access the Internet by using devices such as smartphones or tablets. Then, the context of analytics could be described as an idea that linked to the response and consequences derived from the processes. In this world of big data, analytics will definitely provide assistance in understand properly the total quantities of information and then analyze the entire data from by the customers as well as social figures. Cloud is the last part completes this SMAC technology which actually described as the Internet platform that has been used by the company itself. Cloud also has its function as a platform that progresses rapid digital websites along with apps (Pelet, 2017).

As we have acknowledged, in these modern days, China has turned out to become one of the leading countries in the context of high tech industries. In fact, the global market nowadays has filled with various high tech products made by Chinese companies. One of the giant Chinese companies that have gained a world-class reputation is Huawei Company. This report aims to analyze the implementation of SMAC technologies in Huawei Company. The company has been famous not only in China but also has gained its reputation worldwide with its innovative smartphones.

SMAC Technologies Implementation in Huawei Company

Social of SMAC Technologies Implementation in China - Huawei Company

Social media life has turned out to become a significant piece of corporate marketing in all companies across the world, backing, finance, as well as HR departments. However, up till now, most data improvement teams do not appear to have a strong arrangement for how to integrate all of these elements into their content strategies. On the other hand, Huawei has effectively propelled social media life activities inside their marketing teams. All of these teams of Huawei have evacuated boundaries on how social media creativities to be equipped in their publication strategies. Huawei has been famous as one of the leading brands that offer its services of information and communication technology. The brand headquartered in China has also known for its solid global existence. This can be seen from how social media platforms, which has proven with how the brand keeping up its social media profiles on all the significant networks such as Facebook, Twitter, Instagram, as well as LinkedIn that oblige their universal audiences in specifical nations. In addition to this, #SnapchatRun was a brilliant marketing campaign performed by the brand on Snapchat in which they gain a number of users to race through the brand's story. The social media procedures are utilized by Huawei to engage its customers (Unmetric.com, 2019). Some Key Performance Indicators or KPIs along with top content from its different social media profiles can be seen in Appendix A.

Mobile of SMAC Technologies Implementation in China - Huawei Company

            As a famous high tech brand, Huawei understands properly that the company needs to adjust with the trend that ‘in’ in the market. In addition to this, in China, the app store market has been fragmented with its estimation of more than  app stores available now in the Chinese market. Huawei has definitely recognized this situation, and for this reason, the company has delivered Huawei Mobile Services which provides many advanced features for a number of Huawei users across the world. The users will be able to enjoy features such as Huawei ID, push notifications, payments in addition to other services. In brief, HUAWEI ID acts as the key for the users to access various assortment of Huawei Mobile Services, such as its AppGallery, Cloud, as well as Themes. It is actually a smarter, fully digitized way of life provided by Huawei for its customers across the world (Consumer.huawei.com, 2019).
Analytics of SMAC Technologies Implementation in China - Huawei Company

With the fast development in the context of cloud computing, IoT and 5G, the carriers have perceived the significance of big data to administrators, as well as big data governance as the reason for its usage. Huawei has amassed AI innovation and information from numerous long periods of big data venture execution in its FusionInsight-Universe Analytics and gave smart data combination abilities to the carriers.

The arrangement significantly decreases the workload of data reconciliation. The abilities of FusionInsight-Universe Analytics were mentioned as 1) management of data across heterogeneous data distribution centers; 2) coordinated eminence audits; 3) management of data lifecycle, and 4) analysis of data extraction. Big data governance by Huawei has the capability to deliver excellent data to AI along with effective applications of big data and abbreviates the AI and big data application Time to Market (TTM). By grounded with the experience in China Mobile and numerous different undertakings, data governance efficiency has expanded by over , and top-notch data expanded by over . The data readiness cycle diminished to hours from months, and AI together with big data application TTM diminished the time consuming from months to weeks (Huawei.com, 2017).

Cloud of SMAC Technologies Implementation in China - Huawei Company

Huawei has been famous as the leading solution provider in the context of Information and Communications Technology (ICT) across the world. Driven by a pledge to sound business operations, progressing the development of innovation, and open partnership, the company has set up a focused ICT arrangement of  in telecom & enterprise networks, gadgets, as well as cloud technology and services. Its ICT arrangements, products, and also services have been utilized in excess of  countries and areas, serving more than of the total population in the world. With its total  workers, Huawei is focused on empowering the future data society, and building a Better Connected World.

Huawei Cloud has known as one of the biggest and quickest developing platforms on the globe. It has solid existence with more than 40 accessibility regions situated across over 4 landmasses and  geological areas, covering various areas mentioned as Hong Kong, Germany, Brazil or South Africa, and many more (Apply.workable.com, 2019).

Recommendation

            From the evaluation regarding the implementation of SMAC technologies in Huawei Company, it has been seen that Huawei has implemented all the four technologies included in SMAC appropriately, and has even gained the great results for this implementation. At this point, a recommendation for Huawei Company is to keep on maintaining all of the features of its products, and also improve its SMAC implementation since it has led the company to achieve its success so far.

Future perspective of SMAC Technologies Implementation in China - Huawei Company

            Along with the success and reputation achieved by Huawei, it appears that the company has been keeping on maintaining its success with delivering new innovations such as improving its AI which now has been discovering more various fields such as natural language processing, image recognition, pattern recognition, machine learning, data mining, intelligent interface as well as intelligent information processing (Consumer.huawei.com, 2019). Thus, if Huawei will be able to maintain its innovation strategies, then it will be a great potential for the company to get more success in the future.

Conclusion of SMAC Technologies Implementation in China - Huawei Company

From the analysis described above, it is clear that Huawei is a giant company that does not want to be left behind by the latest technologies of Social, Mobile, Analytics, and Cloud or SMAC which has turned out to become the popular concept that the merging of four technologies has recently become a driver for the business innovation. In the context of Social, the social media procedures are utilized by Huawei to engage its customers. Meanwhile, in the Mobile part, Huawei has delivered HUAWEI ID which acts as the key for the users to access a various assortment of Huawei Mobile Services, such as its AppGallery, Cloud, as well as Themes. In addition to this, in the Analytics, Huawei has amassed AI innovation and information from numerous long periods of big data venture execution with its FusionInsight-Universe Analytics. Finally, Huawei Cloud has also known as one of the biggest and quickest developing platforms on the globe. Thus, it is fair to say that Huawei Company has a great potential to achieve more success in the future by its proper implementation of SMAC technologies within its business practices.

References of SMAC Technologies Implementation in China - Huawei Company