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Five Forces Analysis of Hopworks Urban Brewery
|
The threat of New Entrants |
Supplier Power |
Buyer Power |
Substitution |
Rivalry amongst existing
competitors |
|
Merger and acquisition have begun to appear in the
brewing industry |
Low switching costs of suppliers in the brewing
industry |
The growing demand in the brewing market |
Low switching costs due to the company has stocked
the product |
The high growth of the brewing industry in the
market |
|
A huge number of small players in the brewing
industry |
Most of the important suppliers help the company
to drive the quality-focused |
High brand identity |
The high tendency of buyers to substitute, but,
they still considering the product quality |
High brand identity |
|
The growing demand in the brewing market |
Excellent components of the supply chain
(ingredients, processors, and consumers) have supported the company’s
performance |
There is no product differentiation |
|
Low diversity of competitors |
|
Small costs of physical switching costs; yet,
rooted intangible situation |
|
Moderate bargaining leverage because of
competition |
|
|
PESTLE Analysis of Hopworks Urban Brewery
|
Political |
·
A
big potential variability in a new market ·
Constant
political foundation in traditional markets |
|
Economic |
·
Steady, developing financial condition in
traditional markets ·
Huge demand from the existing markets and emerging
new markets |
|
Social |
·
The new trend regarding the healthy consumptions ·
The tendency toward sustainability in the
traditional markets |
|
Technology |
·
Rare innovations in the brewing industry ·
Frequent innovations in packaging the product |
|
Legal |
·
A stable legal environment which adjusts the
changing social trends ·
The legal environment might have to adjust the
latest rules and implications |
|
Environmental |
High costs of water and energy use |
VRIO Analysis of Hopworks Urban Brewery
|
Resources |
Valuable |
Rare |
Imperfectly Imitable |
Organized |
Competitive Advantage |
|
Brand name |
Some loyal customers prefer to buy the product
from the brand |
Might also famous outside the country |
Difficult to challenge |
Yes |
Sustainable |
|
Quality Reputation |
Recognized with its reputation since 2007 |
Some competitors also have big reputations |
No |
Yes |
Competitive with the market leaders |
|
Network Flexibility of Supply Chain |
Yes |
Yes |
Close – sharing the same suppliers with other
brands |
Completely consumed |
Unused competitive advantage |
|
Market Position |
Yes |
Yes |
Challenging |
Yes |
Sustainable competitive advantage |
|
Financial Resources |
Yes |
No |
Compatible with other rivals |
Sustainable financial status |
Temporary competitive advantage |
Summary of its internal capabilities and resources analysis
Hopworks Urban Brewery which
has established since 2007 has great resources and capabilities. The vision of
Ettinger to produce the world-class organic beer with its fresh, local
ingredients within an eco-friendly and sustainable building has strengthened
with a 16,800 square foot building to house a brewpub on the premises. Hopworks’ also acquires 20-barrel
brewery that was operating at concentrated capacity throughout their demanding
time of year. The mediocre craft brewery generates around 700 barrels in every
single year, and Hopworks has made it produce up to 12,500 barrels. In addition to this, Hopworks also has been
preserving not merely a quality level that awarded them respected awards like
two gold medals at the Great American Brewers Festival, but
as well a pledge as the most sustainable brewery conceivable. The beer produced
by Hopworks was even certified to be an organic one, which is not a slight feat
seeing the immense price quality and obtainability restrictions of organic stages.
Summary of its current social and environmental
sustainability
Internal research has presented that about 30% of Hopworks’ consumers have been selecting the brand with the fact that the company has a strong dedication to sustainability. This has appeared to be an essential component of Hopworks’ reasonable differentiation, and the company as well as has aimed to create day-to-day business decisions around sustainability as well as to discuss these practices openly. For instance, Ettinger has motivated other brewers to brew at a rate of one certified organic beer, with a purpose to drive market implementation of organics generally, and also to develop the supply foundation of .
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