Essay social media website market communication

The topic we select for the discussion is about social media website market communication. Apply the related theory of consumer behaviour. How socially valuable data can be promoted which focus on social marketing theory is a collection of different theories. By social and welfare organizations this theory has been used to promote and help otherwise discourage several behaviours. In nature, the theory is administrative in which the system can be used to implement, evaluate campaigns as well as design. On their information need the target audience is identified.

To clearly understand the theory is an attempt to understand that psychological factors and societal work in order to increase successfully manipulate them and how these campaigns are effective. Here we explained the different theories like Marshallian economics. He was an economist who believes in consumers buy their services and goods; it depends on what offers the satisfaction of personal. For being uninformative, some have criticized this theory. In this theory, the sales of the product will be higher when its product price is lower.

 The other theory is the Pavlovian theory. This theory is proposed by the Russian psychologist Ivan Pavlov. For marketers, the Pavlovian theory is quite useful. The marketers use this knowledge when establishing a brand to help in create consumers habits otherwise with positive customer experiences connected with the reinforce brand elements. Here we describe some features of social marketing theory. Such as creating awareness in the audience, target the right audience, message reinforce, images cultivate, interest stimulate.

When you want to promote any new idea, this is the first step to create awareness among people through marketing whether it’s a social market. By using all available channels, awareness is created at one’s disposal such as news media as well as such as the internet. To create awareness one of the easiest ways is having a television campaign of saturation. But the only disadvantage of this is a costly affair. On the other hand the benefit of using newer media it’s a wider range of audience that could be reached out. The social media helps in targeting the younger as they use social websites more than the television.

After that, the right thing is targeting the audience. You first identify the audience which is going to target. Because of this cost will be less as well as audience penetration higher levels ensures. Such as, for old people the message is intended, and to spread the information by using the internet, it would be a waste of time as the older people don’t use the computers. Radio is also a more effective method to spread the message all around the world.

For social media, consumer behavior theories are very beneficial. From sociology, psychology, marketing, social anthropology as well as economics consumer behavior blends element. This theory helps in examine how attitudes and emotions affect the buying behavior of the customer. On the customer, the study of consumer behavior also investigates the influences from groups for example, friends, reference groups, family, and society as well as sports in general. In its broadcast sense, consumer behavior is concerned about how the consumers use or select the goods and services. With all aspects of purchasing behavior, the study of consumer behavior is concerned through pre-purchasing to post-purchasing evaluation as well as consumption activities.

With all persons that are connected directly or indirectly, it is also concerned with the decision of purchasing as well as activities of consumption such as opinion leaders as well as brand influencers. It's difficult to predict consumer behavior even in the field for experts. Moreover, ethnography, as well as neuroscience consumers, is the new research method that helps in making a decision. for the analysis of customer behavior, customer relationship management databases have become an asset.

By these databases, the voluminous data produced enables examination of detailed behavior factors of customers such as retention of the customer, loyalty, purchase intentions, as well as willingness to give a positive response, otherwise, engage in the citizenship of customer activities. The findings of this discussion are that there are several theories which help in social media websites. Social media websites perform these theories in their daily life and promote new ideas with the help of these theories. Its provide easiness for the person who wants to aware the audience with the new ideas or behaviour. With the presence of internet consumers as well as business around the world have been more concentrated than before. Hence, this is the broad topic the researchers could do more research on this topic.