Case Study on Anderson’s Company

Anderson's Company hired me as a consultant, however, in order to get success in the market and to sell the artistic talent of Mary Anderson’s or to help the company to be in millionaires, there is the need to focus on the best leadership processes as well as the best marketing techniques so that company can get the success in the worldwide market. However, as analyzed in the case study that as an interior designer Mary Anderson in New York City is painting her translucent beauty as well as the fidelity silks. Her art includes painting on the silk with the use of 56 colors different, 132 particular or specialized brushes, etc.

However, the company Andersons already got fame in 2008, as people or the market already recognized the importance of the Anderson silks. The simpler pieces are decided to sell at $100. The “Field of Poppies” decided to sell at $800 to $5000, and the special art pieces decided to sell for over $20,000. The company is already selling its product but the mission of the company is to get successful and recognized in the worldwide market, in this Andersons Company should focus on the good planning as well as the realistic goals, in order to achieve the objectives example awareness of Mary Anderson’s artistic talent to the world, to help world-ecology, business continuity, revenue maximization etc. there is the need to focus on the business practices relevant to foreign cultures, hard work, product modifications, identification of the emerging needs, marketing management and winning attitude, etc. (Stogdill, 1974)

Objectives of Andersons Company

·         Awareness of Mary Anderson’s artistic talent to the world

·         To help world ecology; protection for threatened species

·         Business continuity

·         Revenue maximization

Problem statement of Anderson’s Company

“Andersons Company needs to be successful by compelling brand story, focusing on the search engine optimization, social media, etc., and take steps to finish ecological footprint measures, there is the need to produce the natural resources and finish carbon emissions by providing awareness in the worldwide market in order to achieve its objectives like awareness of Mary Anderson’s artistic talent to the world, to help world-ecology, business continuity, and revenue maximization etc.”

2. Analysis and suggestions

A hobby can be evolved into a business for a global reputation by managing public relations

If the companies want to gain an advantage over their customers, public relation or simply PR is the best way. Using this strategy concerning communication is beneficial for both the companies and the customers (Sejati, 2018).

Andersons Company can get success by using this strategy as it based on the relationship that exists between the consumers and the providers. For the sales, the relations of companies with their clients are significant. These connections when the companies are looking for support. Organizations rely on PR when they have to spread the essential messages and persuade new customers. After all, new customers believe their friends more than newspapers and ads. If a product is mentioned in a discussion as a part of the personal experience, the effects will be quite useful actually. The companies that think mass media is not active anymore; they focus more on digital marketing, which proposes the idea of raising awareness using a different digital platform such as Twitter and Search Engines. For example, Google plays a significant role in promoting the products and making the presence of a specific product or service popular (Philip M. Hurvitz, 2014).

Public relation can be created through:

·         Finish ecological footprint measures

·         Produce natural resources

·         Finish carbon emissions

Ecological footprint measures of Anderson’s Company

Andersons can be successful through providing awareness and taking the step to reduce the ecological footprint as it is considered as the human activity that is creating the pollution that is harmful to the people and living creatures and can be bad for the future generations. Andersons need to focus on producing renewable resources in order to protect the environment, and there is the need to observe waste products, and also the fossil fuel because carbon dioxide emissions are coming out of it.

However, taking the step for the ecology company can be famous in the market as there could be productive land and more opportunities for the forest and fishing grounds. In order to protect the human population, biological capacity, and biological materials need to be considered for the reduction of the ecological footprints. Andersons can be recognized worldwide in this way, as there can be support for the cooperate social responsibility. Countless successful companies focus on their management and behavior with their clients. Consumers trust the service providers just because of their honesty and attitude with them as well. If a team is focusing on the betterment of the relationship between the firm and the consumers, it works out very fine actually. However, the Andersons can get success by getting recognized as the company that has goodwill (Winston, Stevens, Sherwood, & Dunn, 2013).

Individual talents of the Andersons

The individual talents of the Andersons can be the key assets of the business, as there is the need to promote the talent of the Mary Anderson’s, an interior designer, painting on the silk on the social media. (Tejeda, 2001)

Social media of Anderson’s Company

Social media marketing needs to be the focus of the Andersons in order to get success, like Instagram, Facebook and Twitter proved to be the best and powerful tool in making the brands successful. Newsletters, the print media, and broadcast ads can also be considered by the Andersons Company in order to get success. However, through social media marketing Andersons can attract the customer worldwide. Multiple social media networks need to be a consistent approach to Andersons (Frolova, 2014).

Andersons Company needs also need to focus on the advertising and promotional strategy as it has a significant contribution to organizational success as it directly affects the sales of the organization. If the graph of sales has been going low for a long while now, the organization needs to raise sales. This purpose is completed with urgency. Promoting the products usually, do the jobs for the firms.

Promotions mean lessening the original rates and making the customers buy the products quickly. The Andersons Company for the maximum incomes can decrease the price of the painting for some time. Various firms use coupons and gift cards for promotions. Even with the tickets, the customers feel the need to buy the services quickly, so Andersons Company can also do that. (Thirtle, 2002)

Benefits in future positioning

Marketing management of Anderson’s Company

            With the developments, the companies don't suffer from a loss. They are experiencing a rise in sales with advertising. The advertising and the promotional strategy is a bridge among the customer as well as the product that is derived from the marketing strategy. A marketing plan is one of the essential aspects of advertising and promotional strategy, where every business must have the proper business plan to produce and communicate along with the services as well as the products. The marketing plan is explained on behalf of the segments of the target audience; if the marketing plan is developed, then the budget is set on behalf of the promotional strategy. Advertising is paid, non-personal communication by the different media about the business firm, not on behalf of the profit for the organization, product as well as an idea generated through the specific sponsor during the massage which is planned to inform, and persuade with the influence audience (Hock-Hwa, 2017).

Advertising of Anderson’s Company

            Andersons Company's needs can focus on the advertisements as advertising is the audio and visual form in the marketing communication, which employs the openly sponsored, non- personal message to encourage and sell the product and services or idea. Adverting is differentiated from public relations, where the advertiser pays on behalf of control over the message.

             Advertising is the impersonal communication of information about the product, services with innovation by the different media as well as it is usually persuasive through nature as well as paid through a recognized sponsor. Advertising is the means of communication through a user of products as well as services. Advertising is the message paid through those who send them as well as are planned to inform as well as influential people who receive them.  Advertising is ubiquitous, which surrounds us the lands in the mailbox as well as interrupts the favorite elements of entertainment (Akrani, 2013).

Business continuity through direct marketing and classified advertisement on social media

            Andersons Company if need to ensure the growth of sales and revenues no matter what, they tend to rely on the mixed strategy of both channels. They consider it essential to combine both the methods and use them to target more customers. Direct marketing can affect the customers that use such channels. And digital marketing can persuade the consumers that tend to use the digital channels and platforms more.

            Andersons Company can use classified advertisement is the way of publication in which the product and service are advertised in the classified section of the newspaper or social media. It is considered among the most effective way of advertisement because many people read the newspaper and through viewing the classified section they can gather the information about the products the businesses are offering. The ad has a strong connection with the sales generation and increasing the profit of the corporation (Akrani, 2013).

Identification of the emerging needs through developing message

Andersons Company need to create the message, as developing the message for advertisement is another step of promotion. After determining the brand positioning, the time is to develop the advertisement message in order to effectively and efficiently influence the target audience (Baines, Fill, & Page, 2013). Objectives of advertisement should be linked directly to the marketing plan tending to fit into the different generic categories such as:

·         Inform: about the silk painting, it is raising brand. Need to be focus on product awareness and establishing the competitive advantage.

·         Persuade: instant response generation from the target audience that drives the sale

·         Remind: maintaining the enthusiasm and interest for the product or service.

The advertisement message is a documented fact that is well branded and creative, the best results can be generated through the distinctive advertising and it also ensures that best possible creative team is being used in the company. It should be remembered that the message will be successful only if target audience perceives it as appealing, so it is important to refer back to the customer constantly and tailor the ads to them (Baines, Fill, & Page, 2013).

The course of action that takes into consideration

Revenue maximization of Anderson’s Company

Andersons Company for the increase in the revenue needs to focus on the marketing plans. The revenues of a company directly depend on the popularity of the service. If a customer doesn’t even know about the presence of a specific product, he/she can never divert the attention to it. For the advertising purposes, the communication process with the accurate segments and ensuring best positive response rate is targeting. This is when the education of the market is essential. When customers know that there is another brand offering a much better quality product, they will buy it instead (Disabato, 2016).

Therefore, Andersons Company can need to first target the customers, who wants to buy the painting through social media and then there is the need to create awareness and provide promotional assistance to get competitive success.

Andersons Company for the increase in the revenue by marketing celebrity endorsement, some of the new launched companies use important celebrities in there advertisement and these celebrity takes a lot of budget for the company’s advertisement so that this advertisement increase a lot of attraction for the new costumer so Andersons can also do that because of this the profitability of that product increase rapidly than the other similar product in the market (Hock-Hwa, 2017).

Recommendations of Anderson’s Company

One of the important recommendation for Andersons Company is that the advertisement must be extremely attractive when you company is launching the product because this advertisement strategy gives more than fifty percent of the total profit means that if your product is perfect but your company is unable to make best advertisement so there will be no attraction of companies product. Some of the new launched companies use important celebrities in there advertisement and these celebrity takes a lot of budget for the company’s advertisement so that this advertisement increase a lot of attraction for the new costumer so because of this the profitability of that product increase rapidly than the other similar product in the market.

It is recommended to focus on the marketing mix and targeting the customers efficiently by Andersons Company. When the corporation enters into the international market, they should change their marketing strategies according to the trend that prevails in the country in which the organization has come through this they will able to grab the attention more efficiently. Today the organization changes the marketing strategy according to the culture and tradition of the people. When the commercial or ad is going to portray the culture of the people or show the similar values which the viewers of the commercial possess than the sales of the product will experience growth.

3. Conclusion of Anderson’s Company

It is concluded that Andersons Company can get success through marketing strategies of the business as it help the business to grow when the business gain prominence in the market the demand for its products increases in the market which ultimately help the company to expand and diversify into new sectors. However, Andersons Company should focus on the good planning as well as the realistic goals, in order to achieve the objectives example awareness of Mary Anderson’s artistic talent to the world, to help world ecology, business continuity, revenue maximization etc. The advertisement strategies allow the business to increase its market share. Not only the market share increases but also the corporation able to maintain the competitive edge over its competitors.

References of Anderson’s Company

Akrani, G. (2013, January 3). Importance of Advertising - Why Advertising is Important? Retrieved from http://kalyan-city.blogspot.com/2013/01/importance-of-advertising-why.html

Baines, P., Fill, C., & Page, K. (2013). Essentials of Marketing. OUP Oxford.

Disabato, D. J. (2016). Different types of well-being? A cross-cultural examination of hedonic and eudaimonic well-being. Psychological assessment,, 28, ((5)), 471.

Frolova, S. (2014). THE ROLE OF ADVERTISING IN PROMOTING A PRODUCT. CENTRIA UNIVERSITY OF APPLIED SCIENCES.

Hock-Hwa, H.-h. C. (2017). Personal Selling: The Selling Begins When the Customer Buys You. McGraw-Hill Education.

Philip M. Hurvitz, C. Z. (2014). Relation Between Higher Physical Activity and Public Transit Use. IBM.

Sejati, V. A. (2018). Marketing Communication, Direct Marketing, Public Relation and Advertising. GRIN Verlag.

Winston, W., Stevens, R. E., Sherwood, P. K., & Dunn, J. P. (2013). Market Analysis: Assessing Your Business Opportunities. Routledge.

Robson, C. (2003).  Real world research (2nd ed.).  Malden, MA: Blackwell Publishing.

Stogdill, R. M. (1948). Personal factors associated with leadership: A survey of the literature.  Journal of Psychology, 25, 35-71.

Stogdill, R. M. (1974). Handbook of leadership: a survey of theory and research.  New York: Free Press.

Tejeda, M.  (2001, Spring). The MLQ revisited:  Psychometric properties and recommendations.  Leadership Quarterly, 12(1), 31-53.

Thirtle, M.  (2002, Winter).  Toward defining air force leadership.  Air and Space Power Journal, 16(4), 9-16. Stogdill