This report consists of the case study of the world's leading organization Apple. Inc. the company is unique in many aspects of the business aspects. The report contains the many segments related to the business models of the organization. the PESTEL analysis helps to identify the external factors of the company and PESTEL analysis found that mostly the external factors are linked with the opportunities of the business and it helps to expand the business the organization, the second segment contain the strategic structural unit system of the organization and how this will help to achieve the organizational goals, the collaboration of the employees helps to promote the business in regional and international level. The value chain analysis facilitates identifying the operational activities within and outside the company. The operational activities and marketing opportunities help to expand the business of the organization. The value chain engages and retains the customers by providing different high-class facilities.

Introduction of Apple Technology company

Apple is an American based mobile manufacture IT Company, and it is known as the leading brand among all the companies. It produces, designs, manufacture and sells out mobile, computer and other IT gadgets all over the world (PHDE, 2019).

The purpose of this report is to analyze the external or macroeconomic factors of the company by applying the PESTEL analysis. It helps to evaluate the different factors and their influence on the company’s performance.

The other purpose is to analyze the strategic planning in the organizational unit and applying value chain analysis to know the organizational performance and its productivity

The report is consists of the challenges that I have found to implement different tools of the business management on Apple.

PESTEL analysis of Apple Technology company

Apple is the leading brand and it is considered in the top four IT brands among other IT companies such as Amazon, Facebook and Microsoft. The productivity of the organization is highly recognized by its policies and business strategic management. The company is multinational and it hard to manage all the external factors of different countries with respect to increase the performance of the company. There are many opportunities and threats present related to the different I.T companies. PESTEL analysis is the analytic tool of business management that evaluates the different parameters of the company with respect to external factors such as Political, Economic, Socio and Culture, Technological and Legal parameters related to the business (LOMBARDO, 2019).

Political factor of Apple Technology company

The political factor is the kind of factors that relate to the government and its policies' influence on the company. It comprises of many opportunities as well as threat s for the business. Pastel analysis helps to evaluate the different factors political factors that influence the business of Apple. Inc. there are three main factors that affect the business of the company

1. Free trade policies in different countries such as China

The first factor is taken as an opportunity to expand the business of APLLE in different countries, the free trade policies facilities the foreign investor to invest the countries and increase business opportunities. The trading helps to increase the company’s revenues as well as the stock exchange market of the country.

2. Stability in political situations in the developed world such as America.

In the developed world such as America, the political situation is stable and predictable, it considers as the advantage for the company to grow its business. In developed countries, the organizational structure is stable and strong, and it does not affect the business. If the political situation would be changed.

3. Cold wars between different countries affect trading such as the cold relationship of America with their Rival China, Russia.

The cold war between countries affect the different opportunities related to the business, and affects the relationship between countries and miss the business opportunities. To overcome this major threat, the company made many effective policies and business strategies to increase the business.

Economic factor of Apple Technology company

The economic factor of the country is the most important factor that enhances the different business opportunities. Better economic conditions help to promote the business in a different class of the people. There are three external economic factors present related to the Apple BUSINESS.

The apple is the native company of America and the economic conditions of its stable of the country that helps to run the business more effectively.

The stable economic situation of the developed world such as America

America is the superpower in the world, the economic condition is better than other countries, it helps to promote the IT business in the country. America is the world leading economy of the world and it is consider as 6^TH number in the world-leading economy in the top countries. America has a GDP of $14,785 per capita in 2019 (CE, 2019).

2. The increasing economy of the developing countries

The business of the I.T is very much increasing in the developing world. Many Asian countries provide opportunities for apple business to target their market. The rapid growth in the economy of developing countries such as India promotes apple’s business.

Increase in the income of their target customer

Apple is the leading brand due to the unique features in their products. The elite and upper middle class is the main target class of its customers. The gross income of this class is increasing that provide to increase the sale of the business and enhance business opportunities.

Sociocultural factor of Apple Technology company

The socio-cultural factor is the main of the society that affects the business of the copay. The apple is the cooperate business. But the cultural aspects of the customers influence the business.

There are many social and cultural norms regarding apple business class., but the three are most important to promote the business.

· Increasing the use of I.T gadgets.

The use of I.T tools is increasing day by day. It produces many opportunities for a different mobile manufacturing business.

· Increase the implementation of digitalization in the world.

The increase in digitalization help to increase the business of Apple all over the world because apple is the leading brand and the reliability index is higher than other I.T companies.

· The anti-Apple approaches used by the competitors against the apple company.

Apple is considered the leading brand and it is worldwide famous. The rival of the company belongs to the other countries, portraits he negative image of the apple among their target customers. Strategic planning is done to improve the business.

Technological factor of Apple Technology company

Technology is the main factor in the PESTEL analysis of the business. This factor is the most important factor that influences the market of I.T. apple believes sin the innovation and improve the previous technological factors for promoting their business. The technology introduced in the apple i.t gadgets is unique and popular in all over the world. These are the main technological determinant that increases business opportunities for apple (AI, 2018).

Cloud computing system

Cloud computing is a unique feature in the apple i.t system. It helps to store a large amount of the data in online archives. It helps to restore data. The data is secure and can be obtained by the customer. The increasing demand of the cloud system promotes the apple business.

Integrated technology in business

Many organization transforms their system on digital technology, the integrated approaches are used in the I.T system, and it creates the opportunity for the different business.

Reliable security

Apple is a world famous brand (AR, 2019). The security system is hard and strict. It increase the Reliability of the customers and enhance the business opportunities for customers.

The mobile market demands

The usage of mobile has become an essential tool for survival in the digital society, the demand is increasing all over the world, and it increase the different opportunities for apple class.

Increasing the other mobile business organization.

The new entrepreneurs in the I.T industry are the challenge for the previous business. The competitors of Apple provide economic mobile phones and target the middle and lower class. It increases the threat of apple cooperation. Effective strategic planning is necessary to overcome this threat.

Environmental factor of Apple Technology company

Environmental issues are hot topics all over the globe. The challenges are present in every organizational activity. The consequences related to the environmental disaster are unmanageable. It create awareness among the world to take step for reducing the negative impact on the environment. There are many kinds of protocols are designed to decrease the impact of different organizational on the environment (Jenning, 2018).

Sustainable approaches business sustainable approaches are the main and popular approach hat design to reduce the impact of organizational activities on the surrounding and over all environmental conditions. By implementing the sustainable approaches to the business of Apple to increase and strengthen the cooperate image of the organization. The apple maintained its business on the cooperate basis, his point help to increase the ore business opportunities.

Energy reduction processes of Apple Technology company

Apple is believing in the sustainable approaches in the business, the organization implements the latest operational tools in the organization to make the organization energy efficient. The product is manufactured on the basis of energy efficiency. It helps to reduce the footprint of the organization in the overall environment (AR, 2019).

Legal factor of Apple Technology company

Legal factors and regulation are the main obstacles that limit business opportunities. PESTEL analysis finds out that the increase in the strict policies in the legal framework impacts the business operations and market value in a negative way.

Privacy and data security of the customers

The privacy of the data and the organization is good enough to increase the business. But the new legislation with respect to privacy and adapt security in the US creates many difficulties to obtain the data of the customer and affect the business. But on the other hand, the company is facing the different legal challenges in the different countries of the world, such as China and Australia. The legal framework increases the battle against the apple and the involvement of the third parties creates many obstacles to run the business. Effective planning is required to reduce these challenges.

Apple strategic organizational system and value chain analysis
Apple organizational system

Apple organizational system is defined as the hierarchical system, this system was established by the ex CEO and the co-founder Steve Jobs. Leadership plays a vital role in the organizational system, the transformational and transactional leadership style is very effective for running the organization in an effective manner. The recent CEO of Apple Tim cook believes in the decentralized leadership in the decision-making process, he delegates his power to a certain extent to their colleagues and organizational employees. it would help him to encourage them to create innovative ideas and implement them in the organization for value chain analysis is the business tool that facilitates identifying the different organizational activities of the business, how these activities assembled and create the business opportunities for increasing the business. It helps to understand the organizational activities (Adams, 2017).

Value chain analysis of Apple Technology company

Value chain analysis is the business tool that facilitate to identify the different operational activities of the organization and how it will help to promote the business and increase the revenue.

Primary activities of Apple

Inbound Logistics

Inbound logistics are the basic activity that is defined as obtaining and storing the raw material for the manufacturing of the products. Apple has a large system of suppliers around the globe and it is organized in a very effective supply chain system to manage their organization. Apple does not believe in the Just- in time rule in inbound basic logistics. The international technology company obtains its requirements over the 150 days of the time period. Tim cook the CEO of the organization consider the different parameters of the suppliers and purchase the raw material on the basis of the specific qualities, he believes in the quality not in quantity. That’s why the total number of the supplier is decreased after 2011.

Outline of the apple’s operational activities

Apple Outbound operations

Apple's organizational activities are segmented into different countries.

America: the region includes North and South America. About 42% of the net set is grounding 2017 and 2018.

Europe: This region contains about 24% of the net sale of Apple,

China the region contain china, Hong Kong and Taiwan and it comprises about 20% of the total sale in 2018 and 2019.

Pacific countries contain 7% of the total sale of Apple.

About 132,000 employees have conducted operations all over the world. The manufacturing process of the apple is done near the raw material supplier location, it helps to reduce the cost of the operation and effectively managed the supply chain system. About some model of Apple is manufactured in USA, whereas the majority of the products rebuild in the Asian countries. Outbound resourcing is included the warehouse and distribution outlets of the company, which provide the variety of the products to the customers, these products include the iPhones, iPads, and the range of different models of Mac computer. The company provides its products to the different outlets of the company to their effective shipping. The outbound provides the facility to the deliveries to different wholesalers and retailers.

The digitalization and globalization impact the shopping style of the customers, the online shopping or e-commerce increase the productivity of the company the apple implement the e-commerce and online shopping the organization to upgrade the shopping experience for the customers. Due to the effective e-commerce management, apple is considered as the third retailer in the US, after the Amazon and Walt mart, the sale through e-commerce is 5% of the company and the worth is $12 billion US dollars. The effective strategies of the organization penetrate the market of different regions of the world such as China, Asian countries. E-commerce contributes to increase in the sale of the company all over the world (UE, 2018).

Marketing and Sales Opportunities

There are many marketing and business strategies regarding the increase in business opportunities. The marketing plays an important role to increase the business, the proper planning is done to make the marketing more effective, the Value chain helps to launch the new product into the market in different strategies. There are seven kinds of marketing are done regarding Apple marketing. These segments of the market are wholesalers, retailers, Apple retail stores, apple online stores, value-added resellers and direct sales. This marketing channels helps to promote the sales the domestic sales was 37% and the international sale is 63% in 2018. Apple is increasing the main opportunities of the sales by expanding the indirect and direct sales (Budeva & Mullen, 2014).

Apple Service Center

The facilities that have been provided to the customers by the apple is exceptional in every aspect. Apple is committed to providing world-class facilities to its customers. In the value chain, the main stakeholders of the company are the customers, the feedback received by the customers helps to increase the innovation process and manage their al activities in an effective way. The customer service center hires young people and trained them to provide the best services to the customers. The company provides the maintain ace warranty to the different products, the maintenance center improve the reliability index as well as the retain the customers. the product can be returned to the company after the 14 days of the purchase if it can directly buy the retail stores of the apple.

the value chain helps to promote the innovation and recreation of the products and make the operations timely and less costly. It involves all stakeholders directly in the company to make it more progressive for the company business plan.

Challenges regarding implementing business knowledge in report

There are many challenges found to make the report on the organizational activities of the company and implementing the knowledge that I obtained from the module.

Apple is the largest in the leading organization in the world that starts its business at a small scale, the case study of the apple elaborate the effective management tools in the organization,

Change management

The concept of change management is easily reflected in the business model of the apple. Inc. the change is the continuous and progressive step toward the success of the organization the theories of the change management such as Kotter’s change model help to analyze the change management in the Apple, by applying the change in the technology and different organizational operations, the company leadership help to make effective management with respect to the change.

Strategic organizational unit

In the case Apple, the gathering of the data on the organization was hard, the strategic unit of the organization helps to analyze the decision –making the process in the organization. The delegation of power helps to increase the innovation in the company.

Leadership style

According to the module, for the successive progress of the business, the leadership style of the head plays very vital role. I found difficult to analyze the leadership style of Steve Jobs and recent CEO Tim cook in the organization, by studying critically, I found that the leadership style of Tim Cook is transformational.

PESTEL analysis of Apple Technology company

The challenges, I found in implementing the pestle analysis were that to understand the different economic and other factors information with respect to the regional and global opportunities of the businesses.

Challenges regarding value chain analysis

The collection of valid information and analyze the inbound and outbound activities are the main challenges for the value chain analysis.

Conclusion of Apple Technology company

Apple is the largest company and the company increasing its business by effectively manage and implementing the different business models. The leadership’s style and different strategic planning play vital role to increase the revenues and overcome the challenges for the organization. The report identifies the main challenges in the way of business opportunities, PESTEL analysis identifies the main external factors that influence business opportunities. The organizational structure of the company increase the efficiency of the business and value chain analysis evaluate the different activities related to the business markets and the whole structure to collect the raw material and the manufacturing operation related to the regions and the market strategies to increase the business and it contains the customer care service of the organization.

References of Apple Technology company

Adams, R., 2017. 10 Marketing Strategies to Fuel Your Business Growth. [Online]
Available at: https://www.entrepreneur.com/article/299335

AI, 2018. Annual Report. [Online]
Available at: https://investor.apple.com/investor-relations/sec-filings/default.aspx
[Accessed 2019].

AR, 2019. Truly innovative products leave their mark on the world instead of the planet.. [Online]
Available at: https://www.apple.com/environment/
[Accessed 2019].

Budeva, D. G. & Mullen, M. R., 2014. International market segmentation: Economics, national culture and time. European Journal of Marketing, 48(7-8), pp. 1209-1238.

CE, 2019. United States (USA) GDP - Gross Domestic Product. [Online]
Available at: https://countryeconomy.com/gdp/usa

Jenning, R., 2018. Why These Contractors Had To Help Apple Cut Air Pollution In China. [Online]
Available at: https://www.forbes.com/sites/ralphjennings/2018/07/31/why-these-contractors-had-to-help-apple-cut-air-pollution-in-china/#493bba943e07
[Accessed 31 July 2018].

LOMBARDO, J., 2019. Apple Inc. PESTEL/PESTLE Analysis & Recommendations. [Online]
Available at: http://panmore.com/apple-inc-pestel-pestle-analysis-recommendations
[Accessed 9 June 2019].

MES, 2018. MEDIA AND ENTERTAINMENT SPOTLIGHT. [Online]
Available at: https://www.selectusa.gov/media-entertainment-industry-united-states

PHDE, 2019. Introduction to the APPLE company. [Online]
Available at: https://phdessay.com/introduction-of-apple-company/

UE, 2018. SOFTWARE AND INFORMATION TECHNOLOGY SPOTLIGHT. [Online]
Available at: https://www.selectusa.gov/software-and-information-technology-services-industry-united-states