Report om Marketing Plan on Nissan Automobile manufacturer in Pakistan

Introduction of Nissan Automobile manufacturer in Pakistan

            The marketing is a complicated task in modern business companies because it consists of taking a better understanding of the marketplace, building profitable relationships, demands of the customers, strategy of the customer-driven market as well as the provision of the quality between the customers. The mentioned companies have realized the significance of the relationships of the customer as well as they are trying to get an innovative approach towards the marketing strategy within the business. The report is conducted because the automobile companies interested to enter in the Pakistan market. The auto sector has gained in the last five years in the automobile industry of Pakistan, witnessing a phenomenal increase in sales. Furthermore, Pakistan’s market is now growing very fast and it is the best reason that the automobile companies are mentioned an interest in entering the market to increase their sales. In the current market scenario around the world, the awareness related to the essentials of the market is too high. The report is conducted on Volkswagen and Nissan. In this report, three tasks are covered which are telling a lot about the marketing plan or the strategy of the companies. In the very first task, the main focus will be on the role of marketing as well as the interrelated with the functional units of the company. Furthermore, a brief explanation of key roles, as well as responsibilities, are discussed and how these roles and responsibilities related to the wider organization. In the second task, a critical comparison is made as well as the marketing strategic plan is discussed. Although the marketing mix (7P’s) are also applied due to achieve the objectives of the companies. In the third task, the evaluation of the marketing plan is also applied to the basic marketing plan. Furthermore, the marketing report is also focusing on the essentials of the market in the selected companies related to the present time of the globalization. With the roles of the marketing functions as well as interrelations, the roles of the marketing are depicted initially with different marketing functions of the companies. In the end, the report is producing as well as evaluating the basic plan for the marketing for Volkswagen and Nissan.

LO 1: Explain the role of marketing and how it interrelates with other functional units of an organization

Roles and Responsibilities of Nissan Automobile manufacturer in Pakistan

            Before discussing the roles of marketing and responsibilities, the marketing function will be defined because the function of marketing is related to the roles as well as the responsibilities. The roles of the company assist in recognizing as well as the vehicles for the market. Moreover, the roles of marketing of Volkswagen and Nissan help in the promotion of the products or vehicles in the Pakistani market. The mentioned functions which are common in the business of the companies as well as it also includes the product plan, marketing research, promotion, customer service, development process, finance as well as sales. On the other side, several responsibilities are involved by the marketing functions of the organization of the business, and the functions which are discussed are responsible for the growth of the business of Volkswagen and Nissan companies in the Pakistani automobile market. The functions of the market consist of the marketing research, strategy management, distribution systems, finance team, sales support system as well as the human resource department (Mangram, 2012). To promote growth into existing companies, the functions of the market have different roles. The significant responsibilities, as well as the key roles of the marketing functions, are market research, production of the vehicles, communication, and distribution, selling, finance and marketing mix, communication etc.

Source: https://marketing-insider.eu/seven-functions-of-marketing/

The key roles and responsibilities of the marketing function are discussed here, which are interrelated with key roles of the companies such as product management, pricing, distribution, promotion, financing, marketing information management as well as selling. The interrelation among the functions of marketing as well as different functions of the selected companies (Nissan and Volkswagen) are elaborated here which is telling key functions are part of the business of the companies as well as other departments of the companies are completely operational which are connected with each other as shown in the figure. Other functional departments of Volkswagen and Nissan companies need such kind of marketing functions to back up as well as to achieve effectively. If the business of the organizations requires to make the plan as well as implement the marketing plan, the company needs financial support from the finance department as well as other departments. Moreover, if the marketing teams of Volkswagen and Nissan want to give the discount on the automobiles for dealers to sell the cars to the customers with the margins. The discount offer for the dealers is very beneficial because they can have cars in bulk form as well as they also can get high market share from the market (Ekwulugo, 2003).  

Forgiving the offer to the distributors as well as the dealers in Pakistan, the marketing team of the existing company should have to communicate with the finance department of the company. It is compulsory to communicate with the finance department because they will approve as well as maintain the financial statements as well as it is also significant because the communication among the marketing department and the financial department to improve the discount offer to the dealers or the sellers because they need to update and maintain the accounts of the company for the Pakistani market to grab high market share. They need to introduce beneficial deals or offers for the customers as well as buyers to build strong and beneficial relationships. The functions of the marketing are different kind of objects within the business of the selected companies while every function as well as the department in the company which is related to each other to enhance the profitability of the company. Furthermore, the major function of the marketing is to bring enhancement in the profit of the automobile company through enhancing the sale of the vehicles in the Pakistani market, although, it may be attained with the contribution of all departments simultaneously of the company. The appropriate budget is provided by the finance department to plan as well as an implement of the plan of the marketing for the marketing department. The logistic department is communicated by the production department to meet the demand of the customer and supply the vehicles to the services as well as the products. According to the new trends in the Pakistani market, the target customers in big cities of Pakistan, as well as sales of vehicles, the human resource policies are developed. Furthermore, the functional units of Volkswagen and Nissan correlate with bringing a strong and beneficial marketing plan between the companies with each other (Tsekouropoulos, Andreopoulou, Koliouska, & Batzios, 2013).

M1: Roles and responsibilities of marketing in the context of the marketing environment.

The main roles of marketing of the company with respect to the marketing environment are mentioned below. The planning and the execution process of the variety of distinguished concepts of marketing defined marketing management. Furthermore, the pricing, distribution, promotion and selling are involved by such kind of the marketing concepts which respects targeted market and buyers of the company. So the roles of the marketing of the automobile company can also be explained in the mentioned below entities.

Marketing Strategies of Nissan Automobile manufacturer in Pakistan

The department of the planning and the marketing strategies are depicted for the business of the companies by the initial role of the marketing. To identify needs and the requirement of the customers of the Pakistani automobile market, the managers of the company must need to provide the automobiles or vehicle to the Pakistani customers according to their choice as well as according to the laws of Pakistan such as Pakistani people drives only right-handed cars because Pakistani government does not allow them to use left starring of the car. Furthermore, the balance or equilibrium among the goals of the company, as well as market opportunities, is brought out the formation of the marketing strategies (Vaaland & Grønhaug, 2008).

Marketing Information System of Nissan Automobile manufacturer in Pakistan

The MIS of the selected company gives the appropriate information related to numerous factors like the planning, production of the vehicles, assemble the car and the spare parts of the vehicles, manufactured cars as the products of the company as well as handling and managing the strategies of marketing. The information related to the logistics is depicted by the marketing information system supposedly on the actual time-based that can be very helpful for the network distribution effectively.

Marketing Research of Nissan Automobile manufacturer in Pakistan

The marketing research is considered as the main role of marketing. The particular knowledge about the potential buyers of vehicles, products as cars as well as the price is included by the research on the market in the sense of the communication with the ever best services as well as cars of Volkswagen and Nissan in the Pakistani market.

Monitoring of marketing environment of Nissan Automobile manufacturer in Pakistan

In the marketing environment, the process of marketing has a complicate role within the identification of new developments as well as such kind of developments give the response of the generation for product development as well as the services of the selected company. Such kind of new products includes the external environmental factors such as change market traits, the changes in the external and internal market, or political changes as well as any other kind of changes.

Segmentation of Market of Nissan Automobile manufacturer in Pakistan

Although the business of the company needs accurate segmentation in the current time of the globalization of the market, which is then given as well as introduced by the marketing. The managers of the marketing of the organization provide help for the recognition of the potential buyers of the company in the Pakistani automobile market as well as it also promotes or advertises the cars of Volkswagen and Nissan.

The equity of the brand of Nissan Automobile manufacturer in Pakistan

The selected companies are able to provide added value to the cars for Pakistan. Although, the reputation is provided by the marketing as well as the brand value of the company strongly built between the consumers. The process directly assists the business of the company for the enhancement of its volume of sales in the Pakistani automobile market.

M2: Significance of interrelationships between marketing and other functional units

The number of several kinds of functions is enclosed by the functions of the marketing, such as the finance, advertisement as well as distribution of vehicles into the market at the outlets of Volkswagen and Nissan, while such kind of functions is the activities which come under the marketing process. The significant elements of the functions of the marketing are also mentioned in the report below for the convenience of the reader.

Research of Nissan Automobile manufacturer in Pakistan

A complicated role is played by the research of the market in the business of the selected companies in the automobile industries such as Volkswagen and Nissan. The companies should have to perform this function because it is the most important function of the marketing in which the companies can identify the key major issues as well as opportunities for the company products in the form of cars. They can also identify that what will be the best region in Pakistan to set up their plants as well as what will be the best time for an implant the units of both of the companies as well as they can also identify that how much the people of Pakistan can spend on the cars. Furthermore, the information of the market not only while the logistics, raw material, as well as the resources may be attained by conducting the proper research only. Although, it is also considered as the very complicated function of the marketing between the company business.

Planning of Nissan Automobile manufacturer in Pakistan

The planning process is another important function of marketing after the successful completion of the procedures of the strategy as well as the research. Several things like planning for finance, the communication, distribution, forecasting of the figures as well as other business factors, are involved by the marketing department. A specific timeline is utilized by the planning department for planning the main strategies to transform the objectives of the company within success.  

Strategy of Nissan Automobile manufacturer in Pakistan

After gathering all of the significant data form the research, it is treated for the judgment of whole possible weakness as well as key strengths between the operations of the business. To make an idea, the data which is processed allows the company’s marketing team for the strategies that may be used in the company. The company must have to make strategies by seeing information to enter the Pakistani market to grab a high market share. Furthermore, the companies should have to provide proper guidance to the marketing teams as well as sale team that how they can compete with Suzuki, Honda, Audi, Corolla as well as other key player serving in the Pakistani market.

The mentioned above points are the analysis as well as the evaluation of the important elements of the functions of the market. Furthermore, the whole analysis is very effective and helpful for the company, which is also telling about the interrelations of the functions along with the different units of the operational departments of the existing companies, which are elaborated by the following comments.

Moreover, the functions of marketing are closely related to the different operational units of companies like Volkswagen and Nissan. The economic resources are required by the functions of marketing to plan the marketing strategies, research on the market which is targeted by the company in Pakistan as well as evaluation of the strategies of marketing between both of the selected companies. Moreover, if the marketing teams of Volkswagen and Nissan want to give the discount on the automobiles for dealers to sell the cars to the customers with the margins. Furthermore, the finance department provides resources to the company. If the business of the organizations requires to make the plan as well as implement the marketing plan, the company needs financial support from the finance department as well as other departments. The discount offer for the dealers is very beneficial because they can have cars in bulk form as well as they also can get high market share from the market. On the other hand, the human resources are required form the department of human resources by the marketing team while it is helped by the economic department from the department of finance and the logistics department as well as from the network distribution in the Pakistan market. The operation of marketing requires some kind of communication as well as backed by different departments of the company. In the last, the marketing plan will give the outcome within the losses of the company if the functions of the marketing are also unidentified related to the inventory of the capacity of the production of the raw materials for the manufacturing of the cars for the Pakistani market. It also interrelates with the functions of marketing with all of the other functional units of the automobile companies which are selected.

LO 2: Compare ways in which organizations use elements of the marketing mix (7ps) to achieve overall business objectives

a)    Consider any two competitors given in the scenario and draw out the marketing mix (7 Ps) for both the brands. Clearly highlight any marketing mix differences for the two companies.

The selected companies are Volkswagen and Nissan for the comparison among them in the light of the marketing mix of 7Ps. The task is to compare two competitors in the context of the marketing mix and the companies are mentioned. To achieve the objectives of the organization as well as the goals of the organization, the marketing mix is also applied within the planning of methods of marketing. The selected companies use a variety of distinguished approaches to the application of the marketing mix between Volkswagen as well as Nissan. Furthermore, it also based upon the products, the demographics as well as the services of the Volkswagen in the market mostly, the size of the company as well as the size of the market. To understand the product, the marketers are helped by the tool which is concerned with the marketing mix. Mostly marketing mix’s common application are 4 P’s such as product, place, price and promotion. But in this section, we are going to apply an extended marketing mix strategy on both of the companies which are selected. The extended marketing mix involves the product, price, place, promotion, process, people as well as physical evidence.

According to the commercial ads as well as the studies, both of the companies are most famous in the world, but the reliability of Volkswagen is greater than Nissan. Both of the companies are performing a marketing mix for the advertisement of the products as well as the sell the products into the market. Comparatively, Volkswagen is more famous than Nissan in the world because German technology is considered very heaviest throughout the world. While the marketing of Nissan is very good. Nissan Company is more famous in Asia because attractive advertisements which are broadcast on the TV channels of Pakistan as well as the TV channels or other countries of Asia. The manpower and technology both companies are using different but they are effective in those. Nissan Company can be successful in Pakistan because of the marketing trends they are using to attract potential buyers. So that’s why Nissan is entered in the market of Pakistan before Volkswagen (Vrontis & Lamprianou, 2009).

LO3: DEVELOP AND EVALUATE A BASIC MARKETING PLAN

Marketing plan Automobile Company

For the automobile company, the basic plan for the marketing may be formed by some important points, which are mentioned below.

·         Taking a clear understanding of the potential buyers in the Pakistani market.\

·         Must have clear research in the market as well as should have to understand the major goals of the company

·         The company must have knowledge about what kind of vehicles are best for the potential buyers as well as what they needed in the Pakistani market.

·         In the market planning process, customers must be identified which are the most significant things

·         The proper plan and the strategies should be clear and well defined to enter the Pakistani market

·         Critically evaluate all of the strategies as well as the processes which are defined

·         A brief analysis should be conducted for the marketing plan as well as to monitor and check the results of the marketing plan.

Conclusion of Nissan Automobile manufacturer in Pakistan

I have concluded that the report effectively shows the role of the marketing function as well as the interrelationship of the functions of the companies. The report is conducted on Volkswagen and Nissan. In this report, three tasks are covered which are telling a lot about the marketing plan or the strategy of the companies. The interrelation among the functions of marketing as well as different functions of the selected companies (Nissan and Volkswagen) are elaborated here which is telling key functions are part of the business of the companies as well as other departments of the companies are completely operational which are connected with each other as shown in the figure. The appropriate budget is provided by the finance department to plan as well as an implement of the plan of the marketing for the marketing department. According to the new trends in the Pakistani market, the target customers in big cities of Pakistan, as well as sales of vehicles, the human resource policies are developed. Furthermore, the pricing, distribution, promotion and selling are involved by such kind of the marketing concepts which respects targeted market and buyers of the company. The balance or equilibrium among the goals of the company, as well as market opportunities, is brought out the formation of the marketing strategies. Although, the reputation is provided by the marketing as well as the brand value of the company strongly built between the consumers. The company must have to make strategies by seeing information to enter the Pakistani market to grab a high market share. Moreover, if the marketing teams of Volkswagen and Nissan want to give the discount on the automobiles for dealers to sell the cars to the customers with the margins. Furthermore, the finance department provides resources to the company. Comparatively, Volkswagen is more famous than Nissan in the world because the German technology is considered very heaviest throughout the world. To achieve business objectives, the complete marketing mix 7P’s are analyzed in the companies. Likewise, the development and evaluation of a marketing plan are explained briefly in the report.

References of Nissan Automobile manufacturer in Pakistan

Ekwulugo, A. B. (2003). International marketing of British education: research on the students’ perception and the UK market penetration. Marketing Intelligence & Planning, , 318-327.

Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 289-312.

Tsekouropoulos, G., Andreopoulou, Z., Koliouska, C., & Batzios, T. K. (2013). Internet functions in marketing: multicriteria ranking of agricultural SMEs websites in Greece. AGRÁRINFORMATIKA/JOURNAL OF AGRICULTURAL INFORMATICS, 22-36.

Vaaland, T. I., & Grønhaug, M. H. (2008). Corporate social responsibility: investigating theory and research in the marketing context. European Journal of Marketing, 927-953.

Vrontis, D., & Lamprianou, A. T. (2009). International marketing adaptation versus standardisation of multinational companies. International Marketing Review, 477-500.