Report of Project Management of the SAA company in South African Airline

Executive summary of the SAA company in South African Airline:

Simply, project management explains that what are the basic goals of the company and what strategy follow by the company to obtain its goals. What resources company has to utilize for obtaining its goals and how much time is required for this achievement. So the project management goal is related to every person who is part of the company. South America adventures unlimited company also has project management goals related to traveling and give traveling facilities to its all customers that come and join their team for traveling and tourism. In the SAA project management, the company discover the needs of the customers, develop a plan to fulfill that needs, start working on that plan, determine the progress, identify the problems and make proper adjustment according to requirements, when the project complete and the customer are satisfied with their trip then it means that the company's project is completed. So the project management of the company must be established according to the client's requirements and also manage all the issues according to the company's objective and its goals.

Mission statement of the SAA company in South African Airline:

Mission: our mission is to accomplish the dreams of tours and discover new and innovative ways of traveling. We can do all these most better ways. We want to make tours more memorable and exciting and full of energizing according to all the customers that join us.

Goals of the company: The company has two main goals; the one is to provide excellent tourism facilities during their tour and second is to develop long terms tours for their good memories. The basic objectives of one goal is that develop the tourism at a higher level, manage all the facilities for the customers, develop long, short and medium-term tours and make the tour memorable for the travelers. The objective of the second goal is to provide unforgettable memories, give lots of enjoyment, develop a strong relationship with the company and also builds long term trust with the company.

Situation analysis: the current situation of the company is not as good as it would be, the budget of company is not enough to manage all the expenses, some people also show lack of trust on the company due to poor facilities, customers also give complains about the accommodation, food is not good quality that provides to customers and also traveling facilities are missing.

SWOT analysis & target market of the SAA company in South African Airline:

SWOT analysis of the SAA company explain its strength, weakness, opportunities, and threats and explain how the company is moving in the market according to all this analysis. Its strength is; destination specialist designations, excellent customer list, good location, adequate financial resources, good press contacts, well placed in community civic organizations, reputation in the market place is strong, strong consortia membership, excellent supplier relationship, visited more than 100 countries and also complete knowledge about all destinations. Its weaknesses are low year to year growth pattern, no substantial group leaders program, small historical emphasis and budget of marketing, no understanding of social media, irregular company newsletter publication, an aging cookie-cutter website with little traffic and no real interest, no experience with niche cruises and only minimum agents. Its possible opportunities are: the new senior center has inquired about travel group, got a lot of attention through series of articles in a local newspaper, its competitors look weak during a recession no marketing and laid off employees, concerns over terrorism create domestic level demand and after recession pent up demand for travel. Its threats are: competitors across town just affiliated with a large industry franchise with lots of marketing dollars, market uncertainty occur due to political problems, an outbreak of a special virulent strain of flu may cause travelers to spring travel and defer winter, the possible shout down of a furniture manufacturer in town may cause economic distress locally and more terrorism might dampen demand for European travel.

Target market: the company has to focus market at a large and international scale to develop its business at a major level. Many markets focus on the tourism facility and offer these two different customers at a direct level. So the company gives more attention to the international market and tries to complete its competitors most effectively.

Marketing communication projects of the SAA company in South African Airline:

SAA has to handle all the marketing issues related to the tourism and traveling facilities of the customers. Many countries get lots of benefits through their tourism sector because so their marketing communication of the tourism project must be effective and enthusiasm. On a large or small scale, marketing tourism can be occurring. Put emotion in the work and with pride and excitement explain the location of the destination of the country that attracts the market and also mentions photos on the landscape that explains about the company.

Words also matter a lot in the marketing strategies and also explain in details about the tourism, feelings with the heart of potential travelers also explain most effectively.  For marketing, it is also important to present the visual matters of the company related to its tourism trips that many customers enjoy a lot. Determine the uniqueness of the place with different dimensions like the atmosphere of a place and its people, nightlife, music and art, delicacies common in the area, local customs and events, hometown heroes, local history and folklore, weather or climate and landscape. Also, get the customer analysis by their reviews and comments and make the marketing communication more effective. Also, apply tradition and digital marketing techniques to make the company more prominent in the market.

Project prioritizing and project suggestions of the SAA company in South African Airline:

Project prioritizing means that selecting the project according to different criteria and also determine the response of the project by using different prioritizing techniques that the company used for making a profitable future for long terms. Five different factors determined by the company for making the project prioritizing and also select the best project for the benefit of the company. Use the kano model that explains the satisfaction and functionality according to four different dimensions like performance, attractive, indifferent and must be. Quality function deployment also implements according to the requirement that determines the features of the company's product in different Angeles and then selects the best one.

The company may also utilize the outcome-driven innovation framework that helps in determine the people and products according to company requirements. It also focuses on features with the customer satisfaction level. Buy a feature means that an innovation game is also played at an individual and collaborative level to determine the benefits of the feature and also show that how much any feature purchase at the individual and collaborative level and also helps the company to make better priority according to best feature utilization. So different techniques are helpful for the company to select the company according to the best requirement and offer high-quality features and techniques and facilities to all its customers.

Project and its scope of the SAA company in South African Airline:

The project needs proper attention and SAA want to enhance their level of sales and also increase the number of a torus that they offer different customers according to their requirement and needs. The company wants to overcome all issues that customers face during traveling and also handle all the problems that occur in tourism. The company wants to make its reputation high as compare to its competitors. So it offer high-quality services to the people who want to travel and enjoy tourism in different locations and also enjoy their journey and tours with lots of memories and good thoughts and also develop a good relationship with the company and prefer to select the company for the next tour and enjoy their all facilities and services that offer by the company to its all customers and users.

Work break down structure of the SAA company in South African Airline:

For the SAA Company, the work breakdown structure is very essential to explain it's all the major parts that need proper attention and also give more attention to the company.WBS explains that a complete understanding of the project of the company. Its hierarchical description explains the complete deliverables related to the project.  The WBS all descending level explains the increasing description in detail about the deliverables. The WBS also explain all the steps and deliverables that involve in the whole project of the company and also take proper check and balance on all the areas according to requirements and take proper review if any area needs some attention and up-gradation.

Risk response chart and risk assessment of the SAA company in South African Airline:

Identify the risk related to the company and its operations are the major step in the field of risk management. This also helps in explain the minimization of risk with maximum limit and provide more accurate results.  Risk response checklist help to explain the risk and its impact on the company. It also guides the risk management and to identify the potential risk these response checklist used as supportive evidence. These risks also associated with every new project and check the risk response in every new project.

The risk matrix is also known as the probability that evaluates the risk according to its likelihood and its probability. Many potential risks that attach to the project also determine with complete understanding. This grid of matrix consists of the X and Y axis and accurately explain the nature of risk. The likelihood of the risk can be explained in five terms as very likely, likely, possible, unlikely and very unlikely. The probability of the risk also record in terms of percentage as 0-25%, 26% -50%, 51%-75% and 76% -100%.  The consequent impact of risk also explains in four different dimensions like critical, major, moderate and minor.

Budget checklist of the SAA company in South African Airline:

The budget must be prepared for planning every tour according to the customer and their demands. When the destination is selected, all the risk factors assess, and also offer all the guidelines about the location then the most important part of the tour is making its budget and checklist of the budget according to the company 's requirements. The budget checklist provides complete details bout the tour and its related expenses that must be determined by the SAA company for making it's project management more strong and compatible and also arrange all the expenses according to the company' demand and provide best facilities to its all customers within the specified budget.

First of all, make the budget of transportation because without transportation customers never reach to its required destination. So the transportation details and its complete expenses must be recorded by the company and also make proper adjustments for this. With airline transportation also handle all the other transportation facilities like bus or car to bring at the actual destination from the airport. Public transport also available through the internet and the company has to arrange all these before the actual time. Then it is very important to develop the budget of accommodation because customers have to stay for more than one night and for night stay they required a proper place to sleep and take rest. So the company has to set a proper budget for the accommodation of the customers and provide them all the facilities related to this. Company also make proper budget for the food because during traveling of tourism the customer need food and water and eat at regular time so they need proper quantity of food for enjoy their trip and they also want to enjoy all the latest food of that destination so company have to set its budget according to customers’ demand and their need.

Project conclusion and evaluation of the SAA company in South African Airline:

At the end of this project management discussion, we can explain all the factors with great attention and also manage all the terms and conditions according to company requirements. There are many factors that SAA has to determine because it wants to increase its level of services among many other competitors and also offer high-quality tours to all its customers and also handle all issues related to touring. So the customers get complete satisfaction with the traveling, accommodation, and food that provide the company and also make a strong relationship with the company for the future tours and also develop a strong reputation in the market.