Selen and Soliman (2002) conducted research
to evaluate proposed supply chain management and reflect the role of SCM
concept that shift the power from suppliers to the customers in the analysis
and evaluation of supply chain management. Their research focused on the new
product development, capacity and in-house technology. The researchers
identified that supply chain strategy in the market economy is designed to
induce a push on customer-based process and forecasted demands. The production
process across the whole supply chain is highly synchronized with the efficient
utilization of the resources. The synchronization induce impact on sourcing,
processes, and production process of supply chain in order to obtain the optimal
performance.
According to Hammer (2001), the company need
to integrated number of process to enhance quality of services, reduce costs,
and improve process of speeding up the operations. The supply chain entity in
the business are multiple customers and multiple suppliers. Simchi-Levi,
Kaminsky, and Simchi-Levi (2003) determined framework matching with the
strategies of supply chain for industries and products. The importance of
supply chain in the companies was considered at economic scales (Kaminsky
& Simchi-Levi, 2003).
Stadtler (2015) has proposed
the essence of Supply Chain Management into an exclusive description that has
certain elements such as a. the entity of the management values, b. the
objectives, c. the target group, and d. the broad definitions intended for
accomplishing the objectives. Furthermore, the object of Supply Chain
Management is clearly the description which mentioned that a supply chain
denotes to a system of companies that are integrated, over both upstream and
downstream connections, within various activities and practices that generate
the value in the presence of products and services deliver to the end
customers. Within a broad logic, a supply chain is a body that contains two or
further officially separated companies, being connected by materials,
information, as well as the financial flows. These integrated companies might
come from the enterprises that manufacturing the components, parts and the
final products, the providers of logistic services, as well as the customer.
Thus, the author has assumed that the above description regarding a supply
chain also integrates the target group which is the final customer.
On the other hand, in a
constricted sense, the context of the supply chain has also applied to a big
company with a number of sites which frequently located in various countries in
whole over the world. For this reason, the processes of organizing the entire
materials, information, along with the financial flows meant for such an international
company within an efficient business manner is yet considered as a difficult
task to be completed. Conversely, the author has suggested that the processes
of decision-making should be formed easier. The reason behind this is due to
these sites are included as part of a big organization with an exclusive
topmost management level. Thus, a supply chain within a broad logic has also
named as an inter-organizational supply chain. Meanwhile, in the
constricted logic, a supply chain has titled as an intra-organizational (Stadtler, 2015).
Stevens and Johnson (2016)
have described a Supply Chain Management as a discipline which has developed
speedily throughout the time. The initial focus derived from the establishment
of Supply Chain Management was started at the time when some organizations have
started to enhance their inventory management, the planning for production,
along with the control as well. The purpose of these entire practices was to
enhance the efficiencies of production while also making sure that there is an
efficient usage of the capacity acquired by the capital assets along with the
machinery. This
comprehensive upstream in integrating the management of raw materials’
transportation when the companies were moderately and vertically integrated.
Furthermore, the authors have also stated that supply chains are considered to
be integrally unbalanced. The main role of Supply Chain Management is basically
to minimize the entire risks along with the uncertainty related to the
logically appearing unbalanced level of the supply chain itself. In addition to
this, the article also mentioned that the dynamics of supply chain have
underlined the issue of the dependable information “transmissivity”
throughout the supply chain. For this reason, both upstream and demand load are
postponed and partial as the upstream progress of information, in which such
that deviation has been intensified along the Supply Chain. This uncertainty,
paired along with the unavoidable problems of predicting and data veracity
which put the concentrate on the supply chain unbalanced. Even though the
technology has been utilized to generate excellent effect which aims to enhance
the flows of information, but still, the improved diffidence of a global market
place beside the base of supply, all of these together with the requirement to
handle an increasingly complicated system has aggravated the issue. Besides
than the issues triggered by the information falsification along with the base
of global supply, the organizations have started to experience more pressures
in the 21st century, which derived from the customers and also the
other stakeholders, whereas the supply chains are requested to operate the
business as the ethical and green supply chains. This definitely requires the
organizations to convert further obvious in the contexts of revealing their
supply resources, which would eventually increase the costs and might also
bring pressure for the supply chains to move away from the lowest-cost
economies where there is poor labor rights appearance (Stevens & Johnson, 2016).
Lamberti and Pero (2019) have proposed that Supply Chain
Management defines as a complicated and extensive undertaking that depends on
every partner – from the suppliers toward the manufacturers and further than
that – in order to operate the business properly. Due to this fact, an active
Supply Chain Management as well oblique the change in management, great
collaboration, along with the management of risks, with a purpose to shape out
arrangement and communication between all of the participants. Moreover, the
article has also detailed the benefits delivered by the Supply Chain Management
which mentioned as the lower costs, higher profits, innovative efficiencies, as
well as improved collaboration. Supply Chain Management has been approved to
enable the companies to manage and handle the demands better, convey the exact
inventory amount, deal with certain interruptions, maintain the costs to remain
low and also achieve the demand from the customers within the most potentially
effective approach available. All of these benefits of Supply Chain Management
could be achieved by selecting the effective strategies which supported by
appropriate software utilization to manage the enhancing complexity faced by
the supply chains in these modern days (Lamberti & Pero, 2019).
According to Fiorino
and Bhan (2016), Supply Chain Management has certain significant effects
on both the company and also the customer. In the context of the customer, the
business activities performed by Supply Chain Management have the capacity to
develop customer service. If this could be done effectively by the companies,
then they would gain the capability to make sure the satisfaction of customer
by generating certain the compulsory products to become available for the
entire customers at the right time and at the exact location. As a consequence,
by improving the level of customer satisfaction, the companies would be able to
construct and enhance customer loyalty as well. In addition to this, the Supply
Chain Management also has the capability to provide the main advantage for the
companies by reducing the costs of business operation. The business activities
performed in Supply Chain Management could also decrease the cost of
production, purchasing, and the entire costs in a supply chain. Reducing the
costs will definitely improve the financial condition of the company by
elevating the cash flow along with the profit. Additionally, if the company
succeeds to follow the best practices of Supply Chain Management will able to
minimize the overdoing of huge static resources described such as vehicles and
warehouses, by permitting the experts in supply chain to restructure their
system. For instance, in order to preserve the levels of customer service, and
at the same time also operating more than one warehouses, then a supply chain
will able to decrease the costs of acquiring three more extra accommodations(Fiorino & Bhan, 2016).
Another assumption comes from Yawar and Seuring (2017) which stated that
maybe the minor understanding and underappreciated appearance will be in the
context of Supply Chain Management’s role within society. For this reason, the
authors have mentioned that Supply Chain Management has the capability to make
sure the survival of human beings by enhancing health care, securing people
from the extreme climate, and also maintaining life. In fact, in these modern
days, people have been relying on the supply chains to provide some essential
needs such as water, food, medicines, and also health care as well.
Furthermore, supply chain has also considered being quite vital in distributing
electricity top both home and companies, offering the required energy for heat,
light, air conditioning, and refrigeration. Another significant role of Supply
Chain Management was mentioned to be in improving the life quality by adopting
the creation of job, providing economic development foundation, as well as
enhancing the living standards. The reason behind this is due to Supply Chain
Management provides a mass of job occasions as the professional of supply chain
project and also control the entire supply chains that exist in a society,
notwithstanding also managing the control of inventory, packaging, warehousing,
and logistics(Yawar & Seuring, 2017).
According to Nooraie and Parast (2015), the system in the
supply chain can be described as the method of how the company converts the raw
materials into the end products and services, then deliver them to the end
customer. At this point, it is reasonable fact that the companies need to
manage every single step of the supply chain, with a purpose to ensure that it
would be the most efficient one. As a consequence, a number of companies
outsource jobs to some countries which have famous to have a lower living cost.
In fact, there are a lot of companies that vertically assimilate, in order to
get full control of the supply chain. The reason is due to this would provide
those companies further control over their costs and process of production. One
great example can be seen from Apple Inc. which has succeeded to maintain its
high quality of design over the vertical assimilation from the design itself
over retail. This has given the company an adequate competitive advantage which
is practically considered as a monopoly when the company distributes its
high-end and innovative smartphones, computers, also music players as well. Furthermore,
the authors also have argued that the financing derived from supply chain has
been particularly supporting the small-sized companies since it offers a great
opportunity for the companies to earn better terms of financing. Therefore, the
authors have concluded that efficient Supply Chain Management has the
capability to decrease the costs, optimizes the value of customers, as well as
optimizing the competitive advantage for the companies. In fact, Supply Chain
Management involves effective collaboration along with the control of connected
departments, sectors, systems, as well as organizations. As a result, all of
these will support the production flow as of the conceptualization to the
products’ Point of Sale or POS toward the end customer. For this reason, the
companies that implement the Supply Chain Management could be further flexible,
solid, and also less dependent in the contexts of their profits and cash flows (Nooraie & Parast, 2015).