Contents

HK Retail Zone
Introduction of Individual Hong Kong Shopping Zone Report and analysis

The Hong Kong retail zone is considered as government manual of criteria in order to determine requirements for the location, size, and scale related to the numerous facilities of the land uses. According to the guidelines and planning standards, the allocation of scarce land can be affected by it easily. The financial resources can affect it as well in extensive manners. The degree of flexibility is required to apply it. HK retail zone is one of the most important enormous places for the trade-offs and it may be necessary in order to offer the benefits to the community at large scale. The benefits can be enhancing by the development of this zone (Pland Gov Hk, 2019).

History of Individual Hong Kong Shopping Zone Report and analysis

Over the last 40 years, the concept of the shopping mall has been experienced as constant development. There was no shopping mall in the whole city in the 1970s. There were only fewer Japanese invested department stores that are performing their operations in this city. But in the 1980s, the concept of the shopping mall has been started, and then these Japanese style departmental stores become dominate in the market. These Japanese style departmental stores began to close down since the 1990s due to the changes in taste and demand. The shoppers start to search for the shopping space along with the attractive shop front displays, vibrant brand mix and more entertainment activities (Lin, 2012).

The wider environment of Individual Hong Kong Shopping Zone Report and analysis

The environmental factors are one of the most important and enormous factors in any kind of retail zone. The environment of the HK retail zone has become the most influential for its residence even for its visitors. The zone offers numerous sources to the retailers of the Hong king and they enjoyed working there. They feel this place is most peaceful and favorable for business purposes. In the planning process of the land use, environmental factors and its relevant criteria have to be incorporated.  The various kinds of adverse environmental problems can be prevented in it.

 Retail services of Individual Hong Kong Shopping Zone Report and analysis

The retailing activities are considered as the most important services of the HK retail zone, and the zone is entirely offering the exclusive services for their retailers, and it has become the exclusive hub for their retailers. At the global level, every person who visits the Hon Kong he did not forget to visit this zone. By considering the shopping preferences of the consumer, it has been observed in the results of the survey that there are three retail hierarchies that are entirely working in this whole region. This zone is particularly developed in order to offer retail services in its areas.

Entertainment and neighborhood of Individual Hong Kong Shopping Zone

The entertained factor is also considered as one of the most essential and important factors for the improvement and establishments of any zone and it is referred to as the basic point for opening any business. The case is mostly similar to the HK retail zoned that is struggling to have great input of its new creative entertainment environment for enhancing the progress of this zone as well as capturing the attention and attraction of the investors to open their business in this zone. Even the HK retail zone is struggling to develop the numerous ways of entertainment in it places.

Demographics of those who live work and visit the area

The demographics of the visitors’ user and even the residence of the HK zone can be explained in various manners. It can be male and female. Both no gender restrictions are required for the identification of the visitors’ user and even residence. These people can belong to any age group because every person needs to go to retail stores in order to fulfill their demands even the people can come for window shopping in this zone because this place represents the various exclusive brads and entertainment sources at this place.  No kind of restrictions is required for the incomes of the visitors’ user and even residence.

Forms of transportation lead to this zone

There are numerous categories of transportation that can be utilized in order to move towards this zone. This transport can be a personal vehicle such as; bike, cars and cycles etc. Meanwhile, the local vehicles are available in this area that came and goes towards the various areas of the city. Most importantly, nowadays, the government is encouraging the development and utilization of the railways particularly in the typographically and metropolitan areas of this zone.  The person who wanted to visit this he must be avoided heavy traffic areas and adapt the easiest ways to travel.  

Merchandise categories are represented

In the retail zone of Hong Kong, the various kinds of merchandise categories are existed and represented.  It includes the entries kinds of the markets that are required for the human basic needs as well as the numerous other needs of human beings. HK retail zone is leveraging all the possible positions for the Chinese departmental stores, and the previous, as well as new retailers, are carrying the exclusive assortment to merchandise the products (Consumer Org Hk, 2019). The categories of the merchandise that is represented in the HK retail zone are includes as;

·         Foodie lane zone

·         Various brands of Apparels including men, women, and children

·         Furniture

·         Groceries

·         Entertainers

·         Electronics

·         Fruits and vegetables as well.

The price points for the goods/services/entertainment

The price points cannot be clearly identified because the prices vary according to the categories even the brands of the products. The price totally depends upon the nature of the products that the individual is desired for buying. Such as from the categories of the goods. If the individual wants to buy a dress, they can even buy in 50 HK$ and it can be of 500 HK$ even more than it. The prices of the products depend upon the category and quality of the product. If the prices of the Entertainment will be analyzed then it has been observed that the tickets of Disneyland can be categorized as;

·         HK$ 589 for General visitors (aged 12 - 64 years old),

·         HK$ 419 for children aged (3 - 11 years old)

·         HK$ 100 for Senior (65 years old and above)

From this entire category of the HK retail zone, I have selected the one shopping mall in order to conduct it analysis along with with it promotional marketing terms (Metatrip.com, 2019).

IFC - a shopping mall in Hong Kong
Overview of IFC of Individual Hong Kong Shopping Zone

IFC is considered one of the most popular and visually shopping destinations in Hong Kong. The complement relaxing afternoon of shopping is offered by it, along with the soothing views of the water.  The gourmet meal is provided here in order to enjoy the stylish backdrop of the harbor. It contains on the houses of the large mall roundabout 200 international brands that are ranging from the moderate as well as high prices clothing related to the luxury fashion. The mall is referred to as an important part of the complex, which involves a few of the most exclusive space for the offices in Hong Kong. The prestigious four seasoned hotels are located in the neighboring of the IFC mall (Discoverhongkong, 2019).

Brands Carried of Individual Hong Kong Shopping Zone

IFC mall is carried out about 200 international brands that are offering their services in the various sectors and these sectors and categories that are included as the  food brands, clothing brands, shoe brands, cosmetics brands, apparels brands, branding of the furniture, brands of the electronics and groceries brands. There are various luxury retail brands and a wide variety of cosmetics and jewelry brands existed in the IFC mall.  There a vast variety of restaurants existed in the IFC mall that offers options from moderate to high prices.  The most important and positive points to shopping in Hong Kong is related to the tax-free city.

2. Target Customer of Individual Hong Kong Shopping Zone

The main customers that are going to be the target are the Visitors who visit Hong Kong.  The visitors have their own specific needs regarding the food items and the various necessities as well as visit the beautiful places to get a piece of mind. Therefore the IFC meets the demands of their target customers quite efficiently. The IFC target such customers who have much time for shopping, and they are the lover of the windows shopping. The IFC is also targeting senior citizens and disabled people who cannot move towards the various people in order to buy the products. The IFC is targeting the age group ranging from 18 to 60 years old. The target customers of the IFC are youngsters who want to enjoy their lives at limited prices.

3. Who is shopping?

As IFC is targeting the visitors, then it has been observed there are numbers of visitors who came from various cities even countries they enjoyed the shopping from IFC. Because they considered The IFC as the hub of brads at where they can buy something whatever they want. They can purchase the products according to their own demands and price limitations.   

4. Who is BUYING?

The customers of the IFC are engaged in buying their products, and it is not necessary that only the visitors are the customers of the IFC. Meanwhile, the residences of those particular areas are one of the most important ratios to enhance the profitability of the IFC. They are buying more products from IFC. The buyers of the IFC are also included as the people who are working in the surroundings of the IFC. They can purchase various products according to their needs and demand.

5. Store experience (theatre)

The experiences of the stores that are working under the supervision of the IFC is too good. They are enjoyed to working at this location. Even they are thanking full for the extraordinary services of the IFC. The environment for performing the business is exceptional and the retail industry is experiencing growth, therefore, it is the best time to perform the business.

6. Store Visual Merchandising-windows, interior

The main competency of the IFC is the visual merchandising in the stores of the business. The food items will be displayed in such a manner that the customers will automatically attract the goods. The color combination and design of the display will definitely give the business a competitive edge over most of the competitors. The second major competency of the IFC it’s skilled and qualified employees. The employees know how to provide good quality services and have experience in handling customer orders, deliveries and managing the accounts efficiently.  The service capes of the IFC mall are extraordinary and it is a good point to attract the customers.

7. Merchandise Assortment of Individual Hong Kong Shopping Zone

The assortment of the merchandise is extraordinary and there are numbers of the merchandisers that operating its business under the location of the IFC mall. These all are included as the more than 200 international brands and various other local brands. The merchandise categories are involved as; Food or dining services, Clothing, apparel, cosmetics, jewelry, groceries and various other things.
8. Customer Service and sales assistants

According to the sales assistants and customer perspective, that environment of the IFC is too good because almost there is a digital system employed for sales assistance. There are code scanners that are utilized to observe the prices of the products. Meanwhile, there is highly qualified staff that have good communication skills in various languages and they provide assistance to their valued customers according to their requirements.
9. Other amenities of Individual Hong Kong Shopping Zone

The categories of the other amenities are included as the various other services that are offered by the IFC and it includes the transportation services that are utilized to move within the mall and round about the mall. It also offers online delivery services for their valued customer’s particular for senior citizens and disables customers.  

10. Sales Promotions of Individual Hong Kong Shopping Zone

The sales promotion is the most important act that is taken by the IFC mall. It offers various sales promotions by using various promotional strategies.  It offers ties in the package for their valued customers. It offers the bonus package, such as if the customer did shopping above HK$5000, then the IFC will offer them shopping HK$500 free. Otherwise, the lucky draws are utilized as the promotional strategy in IFC. The big mega discount is offered in the New Year.  It offers the mega discount on the years and offers flat 30% off on entire products of all brands.