Report on Project Management on e-commerce company

Situation of e-commerce company

The current swoon would be driven by an e-commerce company who is specialized in manufacturing and sale for furniture. The main aim of the company is to help the people in creating their sanctuary. Fundamentally, the mission statement implied that swoon search to improve their customer to turn their homes in the reservation. The objective of swoon is to provide a beautiful design at reasonable prices for home-lovers. The aim of the bran has to assimilate the inspiration of daily life into the models of their products. The swoon endeavors to attain its goals and missions through working with disreputable artists of the UK, Europe, and in the world. Additionally, swoon had their studios and, and they had the designing team within the house, and these need to make every effort to make the original design. And Swoon brings the new model in the market through a project which is known as the “New In.” Consequently, the bran had instigated a number of strategies for facilitating the accomplishment of mission and goal.

Limitations of e-commerce company

            In general, Swoon is an online store which deals with furniture products and sells them as well. And most of the online stores were maintaining the positive path of growth because they were dealing in a wide range of products, and they also provide excellent quality products which they were offered. And they emphasize that a variety of products were the key points that motivate online shoppers. And the swoon has failed to achieve its aims of assisting those who love their homes to innovate the reservation because they have only limited varieties of products. In detail, the main shortcoming of the bran was defined as the lack of range of products and density of products. The lack of product variety may give the wrong impression on the brand, and maybe the online shoppers were looking for a range of products, and they were providing only limited products, and the online customers demand to have all the variety in a particular accumulation.

Project Idea of e-commerce company

The trademark has addressed primary problems by developing the product. In this concern, swoon brings a range of products which are often available in combine including carpets and curtains. Most of the customers want to buy the carpets and curtains which were suitable for their decoration and furniture. Recently, these customers could not get all the above products on the online website of the e-commence swoon. Since the idea would provide the base to launch new products which include the excellent quality of carpets along with curtains.

Context Analysis

PESTLE Analysis

 Concierge’s 5 Forces

Core Framework

SWOT

 Analysis

Swoon also faces many problems in various elements, and these elements threaten in attaining their goals. Despite this, the brand adopted the development of product and controlled the opportunities which have been available in the market. On the other side, Brexit would be affected by the ambiguity in the market, which may harm the business primarily with the high costs of operation. Besides all this, the labor’s expense in the exchange of the UK was significant and might constrain Swoon from obtaining employees. It was shown by the analysis that a strong ecompetition existed in furniture market of the UK, and here consumers would easily be transferred toward the products of the competitor. Intimidation of amplified competition from increased furniture importation is faced by the firm as well.

Furniture’s high mandate in the UK and UL provides an excellent opportunity for increasing market and sales shares. Furthermore, new inventions like a 3D painting would offer a chance for the brand to hold the frame of customization and set the target to have young shoppers in the UK. And generally, the analysis was based on the point that it is an opportunity available for innovating products by adding more products like curtains and carpets.

The Project Outline

Activities and Objectives of e-commerce company

            The project’s objective is to introduce the two curtain and carpet lines by 2019’s end. Generally, the second aim of the project, helping the swoon to become the famous and top online website for home-lovers who wants furnishing with furniture.

The project would also involve many activities before launching new products in the market. New team members will be employed to control the manufacture of carpets and curtains. With the selection of right team, the output will move further in the manufacture of the products according to the desired design, which was demanded by the customers. In this situation, the team will have to achieve the frame of customization to attract the customer on a large number to save the expenses of personalizing the single product. Raw materials would be needed to source from the overseas and the UK. And in the end, last activities would be included in the production of carpets and curtains and relaunched them in the market.

    Fig. 4: Process of product development

Timeframe/timeline

 Funding Source of e-commerce company

For project funding, venture debt is considered important and eligible as it would not be concentrated on the equity share. Generally, the brand would have to apply the venture debt from the growth capital of Harbert European. Harbert finance is the primary technology in the business, environment, sector of life sciences. Even the Harbert business offers the stretchy loans, and the amount of the loans would be range from 1to 2 million dollars. Vitally, the project had excellent possibilities of acquiring subsidy through this speculation obligation instead of having from other sources.

Cost Estimation

Incomes

The project’s impending earnings would be resolute through profit generation and sales.

 Stakeholders and Associates of e-commerce company

Consumers: Actually, the area of customers include the peoples wo have the age between 18 to 60 years. And it would further be created on the basis of 2011 count of England and Wales, and the residents of age 39 to 18 had 30% and 41 to 60 years had 25%. Therefore, the project targets a vast number of persons from the common inhabitants.

Workers: the venture needs quite qualified and experienced staff who will manufacture excellent designs of excellent carpets and curtains.

Union of labour: the moralities of the employees were also an essential part, and the association is also involved in be in favor of the rights of the labor.

Consumer action groups: This project will include the production of novel products to meet the required qualities. And the action group of the consumers would also be involved in defining whether the product has safe or unsafe to utilize.

Organizational Role of e-commerce company

The Swoon would have an essential part in the execution of the project. In addition to it, the organization would also be participated in analyzing the performances of candidates while they were hiring the staff to work and become part of the organization. And the panel ensures that they selected the experienced and skilled people. Furthermore, the company also participates in sourcing the raw material from Europe and the UK. And in the last, swoon would have to inaugurate the products in the market and create different marketing campaigns for attracting targeted consumers.

Projected Results of e-commerce company

The central probability of the company is to start the manufacturing of high-quality carpets and curtains within twelve months according to the given outline in the specific time frame. The customization would be utilized to develop the majority of products, and the group of the employees would also be personalized the particular products based on the preference of the customers. So that the outcome will result in the production of elegant and modern designs of curtains and carpets.

Implementation of Project

Strategy and Project of e-commerce company

The project line up the policy of swoon’s correctly in Swoon, will serve to compel consumers with the objective of purchasing furnishing and furniture, which would keep the firm from losing consumers. The organization to pursue the help of home-lovers to boost up the interior of their homes. And at the beginning of a variety of products will also compel consumers who want to shop for the product and nowhere else.

Context and Response of e-commerce company

Swoon depends on the originators to fabricated their products, containing furniture. Correspondingly, the suggested project would also depend on all the designers for creating carpets and curtains. The recent designers of the swoon have to work with the team, which would be appointed for the mission to make sure that products would look graceful. Moreover, the employees had to work hard to get the complete end elegant furnishing of the furniture.

Assessment of Feasibility of e-commerce company

Risks of e-commerce company

Financial: The deficiency of financial resources would be obstructed through the success of the project since the capital was quite exhaustive. Swoon did not have enough financial resources to sponsorship the task denotation an external source would be used in the Finance .

Administrative: Brexit negotiations would intensify the political environment, and they may enhance the expanse of the doing business, and it was even affected for obtaining the constituents from outside of the UK.

Saturation of Merchandise: Fast product saturation would increase success of the project, and it is highly needed to have the great-quality and modern design carpets and curtains, and these materials had the potential of penetration fastly in the markets of the UK.

Demand: the consumers have high-demand for equipped tables and customized the yields between the new inhabitants would also be increased as it was suggested in the project’s effectivness.

Strategic Problems or Hurdles

Branding: branding the central, vital issue which arises between the more significant players of the business in the market. And the result will bring out as the accomplishment of the brand appreciation in the Market of the UK.

Positioning: during the inauguration and suggested the appropriate positioning of the products in the sales market of the UK would be a reason behind arsing the positioning as an issue in the market. On the other side, the study would also be held to identify the cost of risk in positioning, and the outcome of the research showed that the customers relatively had to purchase the same product at a low price and high in quality, and the customers quickly switch to that products. Most of the products fail because they fail to fulfill the demands of the customer.

Gaps: the inauguration of curtains and carpets would have to face several differences. There is a gap that is presented in the skills at swoon because recently hired employees are not experienced and skilled so much to make the perfect and accurate carpets and curtains. And apart from this technology gap is also be presented in the organization, and the organization is not provided the necessary machinery in the making of curtains and carpets, and it also sees that the company did not have the required machines. And another issue was also can be seen that there was a lack of researches which was done on the topic of sale purchase of curtains and carpets in the UK, and as well as selling the accurate and original size of the products of the company. In brief, it would be suggested that all the above-discussed gaps would be checked and resolved before the inauguration of the product.