To produce a happy society through healthy, natural, life-changing ingredients, essentially adding to a greener world and a healthier environment. Westy strives to provide healthy, natural, and life-changing smoothies to society.

Current market situation of Marketing plan of Ganja Juice

Ganja juice is a US-based company which is providing the best and high-quality service in the market. The juice is being the first choice of the people; therefore, it already possesses a good reputation in the market. Ganja Juice is collaborating with its customers with a strong chain of relationships with the customers. It is providing healthy and fresh juice to the customers who are competing with its competitors in real meanings. Customers are not just valuing the services of Ganja juice; they are also encouraging the company with meaningful feedbacks (Cohen, 2005).

Market description of Marketing plan of Ganja Juice

Ganja Company is dealing with the variety of customers with services of juice and beverages to ensure that the ultimate purpose of the company is to create a healthy and prosperous life in the low prices. Although the profit is low but is generating long term relation with the customers. The major customers to target are the young people children as well as senior citizens who required quality products with the assurance of healthy items. For this purpose, the company adopts sales promotions and advertisements in the market which could be according to the new market conditions.

Competitive position of Marketing plan of Ganja Juice

Marketing is basically done to get familiarity with the people so that people could identify the features of the company and choose to be served by a good one. There are several competitors in the market such as Shezan, Danish and ACME, etc. if we examine the price strategy of all the competitors and set price in a way that it could be affordable and customer understand it more beneficial for them. For this purpose, there should be a proper segmentation strategy related to the new product in the market (Clancy, 2014).

Market segmentation of Marketing plan of Ganja Juice

Market segmentation is the division of the product’s requirements according to different aspects. The market segmentation could be in such a way:

· Geographic segmentation Geographic segmentation is based on the division of the market on the basis of geography. There are different ways that are divided into market portions. The market could be divided according to the geographical area such as according to the country, region and city, etc. it could be divided according to the climate of the region or any weather condition. In the case of introducing juice in the market, there should be introducing the ceremony of the juice in at least 7 areas of the country which are considered to accept the juice. If it is widely accepted then expand the supply of the product (Broad & Feinberg., 1995).

· Demographic segmentation the market is divided according to age, sex, religion, and nationality, as well as many other aspects that are connected with a person who is related to the individual who is dealing with the product. Demographics could be divided according to the requirements of the customers and up to the limit of the needs of the customers. Ganja juice divided the market according to age, gender, and family size according to the income of the people in the area.

· Psychographic segmentation Psychographic segmentation is the division of the market according to the personality, moral values, ethics, and belief of the customers. This segmentation is used to develop the market of juice as it is the closest combination with the other edible products.

· Behavioral segmentation Behavioral segmentation divides customers into different groups according to the response and reactions of the customers, which they give after using the product. It could be termed as occasions and events. This is definable that this process got the perfect position in the market.

Target market of Marketing plan of Ganja Juice

It is the quality of the marketer that he could satisfy all the customers with his strategies. For a better understanding of the customers, he divides the market into different segmentation. Customers could identify their products, which are required by them with the help of segmentation. The marketer divides the market according to the portion of the requirement, which covers the more area. The market could be positioned to create awareness in the mind of customers. Ganja Juice is helpful in maintaining good health, which makes the customer's mind to purchase the juice. Different ads on TV and pamphlets make the customers' attraction towards the product, and they get ready to purchase the products (Raviv, 2011).

Marketing communication of Marketing plan of Ganja Juice

Before you going to introduce a new product in the market, you should have a strong relationship with the customers so that it could be easy to capture the customer with the different terminologies to target the customers. For this purpose, there are different steps which should be adopted by the company t9 introduce the product:

Understand the need for customers of Marketing plan of Ganja Juice

It is the simplest way to know about your customers who are existing in the market with different needs, which could be highly related to your product. You plan to introduce Ganja juice should be demanded by the customers with the internal and external sources of information.

I. Define your selling goals set your goal to increase the sale in the market within the available resources. Make a clear position of your brand in mind of the customers so that product differentiation could be implemented in a reasonable way. Define goals are always easy to attain as compared to run the business without goals.

II. Determine marketing communication Use different communication strategies that could be helpful to attain the potential customers in the market. These strategies are

§ Online advertisement

§ Direct marketing

§ Events organization

§ Offline advertisement

§ Sponsorship

§ Annual sales promotion

III. Define the brand element the brand should possess the position in the mind of the customer which is made by the company, so there must be the creation of brand goals which is according to the customer’s requirements. There must be branding about the specific purposes which could be recognized by the people during the personal campaign.

IV. Execution When there is the preparation of plans and so there must be the execution of these strategies to check out that how business is being implemented so it could be easy to evaluate that how the product is accepting in the market after introducing.

Marketing mix plan of Ganja juice

There should be proper division of the 4P’s in the market, which is explained below:

· Product of Ganja juice

Product offering The Company produces a high quality product to its customers to maintain the high quality in the market with the different certifications awarded such as ISO 1400:9001. Hence it is a new product in the market which is looking forward to attaining the best quality in the market. For this purpose, the product should:

Features & Benefit Be produced with high-quality techniques in the market. Import of fruits of the best quality from different areas of the country or the world. Maintain the quality of the product or the standard of the product, which should be tested or properly examined that the product is not harmful to human beings. It is ensured that the product is chemical-free and based on healthy ingredients.

· Price of Ganja juice

Setting a perfect price for the products is a difficult task to do in the marketing mix plan. When the company is going to launch a new product I the market, they have no idea how the customer will react to this product and on which price they will accept the product, which is according to their requirements. If we set a higher price, the customer will not pay for it and shift their demand to the alternatives, and if the price is set too low, there will be difficult to fulfill the cost of production. So there should be following steps to follow while setting a price:

Ø As our product is juice and has many competitors in the market. Our product should be acceptable in the market as it fulfills the needs of the customers.

Ø The product should be according to the choice of the customers as they re the customers who will maintain the stability in the market.

· Promotion of Ganja juice

Promotional activities could be conducted on different platforms such as schools, colleges, and various places where people are most likely to use the juices. Advertisement is considered as the best tool to get familiar with the product to the consumers. There may be different policies or procedures which are used by the company to introduce the product.

· Place of Ganja juice

The company should select a medium in which they could communicate with the people in society so that people could get familiar with the new product come into the market. All the strategies are to deal with the producer, wholesalers, and retailers who provide the products to the consumers (Kendra.Blandford, 2017).

REFERENCES of Ganja juice

Broad, K., & Feinberg., B. (1995). "Perceptions of ganja and cocaine in urban Jamaica.". Journal of psychoactive drugs, 27(3), 261-276.

Clancy, S. K. (2014). "Branded Bud or Generic Ganja: Trademarks for Marijuana in Washington." . Lewis & Clark L. Rev, 1063.

Cohen, W. A. (2005). The marketing plan. John Wiley & Sons.

Kendra.Blandford, A. (2017). "Messaging Organic: A Strategic Plan for Genesis Organic Juice." . Ph.D. diss., University of Oregon.

Raviv, M. (2011). "Swot analysis of the use of composts as growing media components.". In International Symposium on Growing Media, Composting and Substrate Analysis, 1013, 191-202).