They will aim to get 100 per cent of its
packaging from renewable, recycled or certified sources by 2025.
McDonald's Corp
said on Tuesday it is responding to customers' No. 1 request by setting goals
for switching to
environmentally friendly packaging materials and offering recycling in all of
its restaurants.
"We have a responsibility to use our scale
for good to make changes that will have a meaningful impact across the globe,"
said Francesca Debase, McDonald's chief supply chain and sustainability
officer.
The world's biggest restaurant chain will aim to
get 100 percent of its packaging from renewable, recycled or certified sources
by 2025, with a preference for Forest Stewardship Council certification, which
ensures that products come from responsibly managed forests.
Currently, half of McDonald's customer packaging
comes from renewable, recycled or certified sources, and 64 percent of
fiber-based packaging comes from certified or recycled sources.
The company will also make recycling available
in all of its restaurants by 2025, up from around 10 percent today.
Last week, McDonald's said it would eliminate
foam packaging from its global supply chain by the end of this year.
Recycling infrastructure, regulations and
consumer behaviors vary city to city and country to country around the world,
said Debase. She said that McDonald's will work with industry experts, local
governments and environmental groups to improve packaging designs, create new
recycling programs, set progress benchmarks and educate its employees and
customers.
"These goals have the potential to be
transformation because no other restaurant has the scope and global supply
chain of McDonald's," said Tom Murray,
vice president of corporate partnerships at the Environmental Defense Fund,
which is one of McDonald's partners on the waste reduction and recycling
initiative.
Such efforts are good for the environment and
for the bottom line, said Murray. "When McDonald's began their waste
reduction efforts nearly 30 years ago, the business and environmental benefits
were immediate: the company saved an estimated $6 million a year."
McDonald's also has used its large size and
global reach to fight the rise of dangerous, antibiotic-resistant bacteria
known as "super bugs".
Scientists and public health experts warn that
using medically important antibiotics to prevent disease and speed up growth in
healthy animals fuels the development of those potentially deadly bacteria.
In 2015, McDonald's was the first global
fast-food chain to commit to eliminating the use of those drugs from its U.S.
chicken supply chain, a move that prompted most of its rivals and most major
chicken suppliers to follow suit.