What is (are) your firm’s competence(s), and the specific resources and capabilities which constitute it (them)?

Publix (PUSH) corporation is basically about the chain of supermarkets. The company intends to operates in different regions with the diversified products. It provides the customers with the products like seafood, bakery items, meat, dairy products, soft drinks, beverages including the alcohol, confectionary items, pharmacy services along with the dry fruits etc. The areas where Publix (PUSH) corporation operates include Georgia, Tennessee, State of Florida, South Carolina and Alabama.

The competencies of the organization include the practices & skills, which increases the competitive advantage of the organization. Publix corporation’s core competencies include innovation, Quality, Marketing and strong customer service. These competencies allow Publix Corporation to create customer loyalty and increase the revenue of the organization. The innovation is Publix products and their quality are some of the things which have allowed Publix to gain a competitive edge over their competitors. The resources which constitute these competencies include strong financial performance and skilled employees. The organization high profitability allows the corporation to invest heavily in R&D. That is why the corporation comes up with new designs and features after some period of time (WHITE, 2019).

It is concluded that the Publix corporation’s core competencies include innovation, Quality, Marketing and strong customer service. These competencies allow Publix Corporation to create customer loyalty and increase the revenue of the organization.

Unit 4

What is the business-level strategy of your firm’s core business? To what extent are market position and competence adequately reconciled?

Publix Corporation uses a differentiation strategy. Publix Corporation creates innovative products for its customers and targets those customers who can pay high prices. Publix makes sure that its customers can get a unique and innovative product. The customers of Publix know about the quality of their products; that is why they are ready to pay high prices to the organization. The organization has aligned its business strategy with their marketing strategy. This is something the organization has done far better from its competitors. It is quite evident from their products that they are chosen focused differentiation strategy because not everyone can afford the products of Publix Corporation. If the business strategy of Publix organization is analyzed critically, then it can be said that up to a lot of extents, the market position & competence is adequately reconciled (International Strategic Management, 2011).

It is concluded that Publix Corporation uses the differentiation strategy. Publix Corporation creates innovative products for its customers and targets those customers who can pay high prices. Publix makes sure that its customers can get a unique and innovative product.

 References

International Strategic Management. (2011). Publix's business-level strategy. Retrieved from http://internationalstrategicmanagement.blogspot.com/2011/03/Publixs-business-level-strategy.html

WHITE, W. (2019). Distinctive Competencies: Examples & Pros and Cons. Retrieved from http://inevitablesteps.com/business/distinctive-competencies/