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Data Mining Public Relations and Democracy Do the Former Endanger the Latter

Category: Online Business Paper Type: Essay Writing Reference: APA Words: 870

Overall data mining is having a less attention but still it has too much attraction in it that cannot be neglected at any cost. For any organization, building better relations is always a priority and organizations use various strategies and invest huge on to understand the need of their customers and come up with the best solution to response the need of their consumer. In the current time, the digitalization has been shaping the new rules of the game and so it is reshaping the PR building through a revolutionary data-mining technique. The data mining is technique through which organizations collect possible information about their key stakeholder and then dig out some important information in decision making process (Thinkhubbell.com, 2018).

In the modern world, the organizations have been facing great competition in the market and so they are counting every step towards the success. In this era of neck-breaking competition, the Data mining technique has appeared as strategic tool used by the organization to develop a better understating about the industry, market, demand of their consumer that further help the companies in decision making process. The data mining has been using by the companies to improve their understanding of the market to recognize the opportunities and risk and to consider them in the decision making process  (Thinkhubbell.com, 2018).

The technological advancements always come up with two ways impact as one side they has great benefits but on the other hand they also create new challenges. Similarly, the data mining also consist some disadvantages for the businesses that use it in their business operations. The data mining is an advanced technology therefore; it is hard to find the experts that have the abilities to effectively use the data mining. The data mining works on the base of complex system therefore, it requires great expertise by to take full advantage of it. Moreover, in the data mining, the mining of data is not all about but the real advantage can be taken when an organization access the useful data from the data that is mined.

Moreover, the data mining is at its development stage, therefore, it requires some more improvement to make this technology more beneficial. Likewise, at the initial stages it costs very high therefore, every organization cannot use this innovative technology. The supportive equipment used in the data mining are considered very sensitive and at the same time, they are very expensive therefore huge level of risk and uncertainties make this technology somehow controversial for many businesses (Bartleby.com, 2019).

On the other hand, for the business organization the public relations are the core of their business because an organization with good relationship can build a strong business that help them to increase the sale of their product as well as to increase organizational profit. In this regards, the data mining techniques appeared as a great source develop PR. Many organizations use the collected data to add value in the lives of their potential customers that help them to attract and retain their customers.  The data mining has made the business process much easier as well as its effectiveness helps the business to improve their marketing practices by enabling the marketers to recognize the potential customers and to reach the right customer on the right time.

The PR perspective has largely changed as data mining has been promoting democracy as the organizations are now more focused on to provide the services and produce products according to the demand of the consumer. At the similar stage, the through the concept of data mining, every consumer has the access to raise his voice that could be considered by the organization in serious manners.

Moreover, the role of technology is considered as it attached to the data mining for efficiency, speed up the working criteria of departments in the PR field.  The technology not only enhances the efficiency but also identified the level of efficiency, related issues from the base which is causing a problem for the PR field and working of the department. Therefore, the technology is efficient enough that improve the performance of the PR field as monitoring all the activities of the PR field through data mining (Thompson, 2018).

Overall, it is concluded that the data mining has revolutionized the business world and has introduced new rules in dealing with the public relations in which the organization are now getting success in accurately understanding the need of the their target customers that helped them to reduce the market risk and to grab opportunities. Following this, the new rules of PR building under the influence of data mining has also helped the organizations to meet the highest level of customers’ satisfaction by giving importance to their need and demand.

References of Data Mining Public Relations and Democracy Do the Former Endanger the Latter

 Bartleby.com. (2019). Essay on Public Relations and Democratic Communication. Retrieved from https://www.bartleby.com/essay/Public-Relations-and-Democratic-Communication-F3JUM6NYVJ

Thinkhubbell.com. (2018, July 07). Data Mining Techniques to Polish Your PR Strategy. Retrieved from

https://www.thinkhubbell.com/data-mining-techniques-polish-pr-strategy/

Thompson, E. E. (2018). Public relations education in an emerging democracy. 22(4), 1-14. Retrieved from

https://www.emeraldinsight.com/doi/abs/10.1108/JCOM-04-2018-0038

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