Assignment on Abstract of Bar and Club in Indonesia

This paper discusses the new business of bar and club that is opening in the entertainment industry of Indonesia. A Fine Bar will be established to promote bar and club business in Indonesia so people can enjoy the nightlife, Fine Bar is the FUN. This business will contribute to the development of culture as well as political movements. In this report, there is a focus on the business overview that how bar and club business can be successful in Indonesia, there is also a focus on the competitive advantages because there are also other bars and clubs that are earning good profit in the market. For competitive advantages, A Fine Bar will focus get maximum customers in the market through satisfying the entertainment needs of the customers. By the third year of plan implementation, A Fine Bar should exceed IDR 242,000.00in annual sales. Moreover, marketing strategies, human resources plans, financial plans, and production plans are also discussed in this paper. In the report there is a focus on the new business, it will be located in Jakarta, Indonesia; the bar and club will be facing the Java Sea. For the tourists, there will be facilities related to the nightclub, classy restaurant, lounge, etc. A Fine Bar will be differentiated from the other bar and club in Indonesia because it will have a large aquarium and bouncing dance floor, so people can hit and enjoys DJs in nightclubs. Fine Bar business is based on the sole proprietorship as it is a one-person business and there will be no limited liability company (LLC). The management team includes chief executive officer, chief operating officer; there will be the main role of the president, chief financial officer, chief marketing officer, etc. for competitive advantages the desires of the consumers will be satisfied as the vision of A Fine Bar is to get maximum customers in the market because it can satisfy the changing tastes of the customers with the consistent entertainment atmosphere. Focus on the customer services and behaviors Fine Bar will establish a "friendly and professional" culture which will be represented by the staff.

Key words: Fine Bar, bar, Club, Marketing Strategies, Night life, Indonesia, Java Sea, Customers