The new business of bar and club will be known as A Fine Bar, and it will be located in Jakarta, Indonesia; the bar and club will be facing the Java Sea. There will be facilities related to the nightclub, classy restaurant, lounge, etc. that can also be fascinating to tourists. However, in Indonesia mostly people believe in religion Islam, so there will be a focus on consuming alcoholic drinks, etc. Moreover, there will be a large aquarium and bouncing dance floor, so people can hit and enjoys DJs in nightclubs. There will be a generous offering of live music, relaxed house music and infused cocktails will be served (Grant, Hackney, & Edgar, 2010).

Indonesia is a country famous for its friendly manners presented by every Indonesian, the tourists feel more welcome in the country. Therefore, the demand for bars has increased society's growth along with the growth of living standards in the young working class of Indonesian. The nightclubs in Indonesia have an atmosphere that is more relaxed and it can attract all kinds of people. To get the maximum advantages in the country, there will be a focus on the operational plan or team would be on smart goals; as specific would indicate the high quality of food and entertainment facilities for customers, measurable would indicate that employees should be motivated to meet deadlines. Attainable would indicate the creativity and excitement among staff; set an achievable goal; provide opportunities or resources to achieve tasks. Realistic would indicate the focus on the right person to reach the goals.

The domestic alcohol beverages have developed in the country. There will be an analysis of the current socio-economic environment as the area of our business will be Pondok Indah, Ancol, Blok M, and ManggaDua and the age group that can be attracted to our and timely would indicate priority over longer-term goals. In order to get success in the market, there will be focus to get affordable food vendors by maximizing resources. The major focus of the A Fine Bar is the employee retention because trained employees can manage the customer service efficiently and in this way, maximum loyal customers would be there.

History of  Bar and Club in Indonesia

The business of bar and clubs are acceptable in Indonesia; people love to enjoy and want to get relaxed especially on weekends. There are already successful bars and clubs in Indonesia especially there are nightclubs in Jakarta that gave facilities related to bar hopping and partying. One of the famous bars and clubs in Jakarta is Leon $$, and at Hard Rock FM’s Paranoia Award it was awarded as Bar/Lounge in2017. There are another famous bar and club in Jakarta; name Fable $$. It is a classy restaurant.

In Indonesia, there are some strict alcohol policies and regulations for the business of bars and clubs. Alcohol may be acceptable and also given in the successful bars and clubs in Indonesia especially nightclubs in Jakarta. There is a high price-level of alcoholic beverages in nightclubs in Jakarta but there is an 18-year-old limit. People or students below 18 years of age are not allowed to drink alcoholic drinks, they can have a better chance of getting a delicious cocktail; it can be for all customers. Nightclubs in Jakarta have the environment as there is an acceptable environment of dancing on the tables, there is a chill-out lounge in the different pubs. Overall Indonesia, the business for the bars and nightclubs is running and most of them are profitable because the atmosphere, guests are acceptable. The nightclubs in Indonesia have an atmosphere that is more relaxed and it can attract all kinds of people. There are also low-maintained pubs, bars, cafes in the nightclubs in Indonesia. The nightclubs in Indonesia are also welcoming the new upcoming DJ-talents and glamour model. The nightclubs in Indonesia are mostly expensive and catering mostly to the upper-class young people. But the nightclubs in Indonesia are also for all types of customers. There are various trendy decorated café/bar and also the popular small friendly and intimate bar. Moreover, there is also a culture of dances in the bars that are trendy for example, disco to jazz/blues. There are an acceptable outdoor restaurant and open fireplace.

If we take a look back to history, Indonesia is a country famous for its friendly manners presented by every Indonesian. Following this, the beautiful Bali which also known as “The Island of Gods” located in Java Island, Indonesia, has attracted many tourists to visit(EFFENDI, 2019). In fact, Bali has listed in the most popular place for tourist destinations around the world. Since the people in Bali are presenting Indonesian friendly manners, more tourist has become more attracted to visit the country. Those tourists who visit Indonesia, especially Bali have also brought along their different cultures as well. Thus, in order to please and satisfy the tourists, many bars and clubs built up in Indonesia. As a consequence, the tourists feel more welcome in the country and thus, seek to visit other places rather than Bali. This was viewed as a big opportunity by the business persons to open up flourish bars and clubs businesses in Indonesia. Along with time, the bars and clubs industry grow rapidly, in which not only accepting tourists as their guests but also local people who want to enjoy the nightlife. Thus, the demand for bars in society growth along with the growth of living standards in the young working class of Indonesian.

This expansion in the bar industry cannot be separated from the history and traditions of alcohol in Indonesia as well. Even though Indonesia has known to be one of the Muslim countries across the world, but this country is also a democratic, plural, and secular nation. Ever since the ancient times, the domestic alcohol beverages have developed in the country, which roots from the kingdom eras, whereas the Kings were used to consume alcohol to celebrate any event. The reason might be due to the original people of Indonesia were actually belong to Hindu and Buddha rather than Muslim(Hannigan, 2015). Nevertheless, this culture still appears in some places in Indonesia up until now. In fact, Indonesian people have their own traditional alcoholic drinks which they could prepare by fermenting rice grain, coconuts, gluten, as well as sugar palm sap. Hence, this tradition has contributed to the growth of bars industry in the country, along with the fact that people who visit the bars will definitely find and consume various types of alcohol beverages easily.

The Indonesia is experiencing growth and the country have the opportunity to attract tourists from different parts of the world. The Tourists likes places such as Bar& restaurants and with this business plan there is an opportunity to generate significant amount of revenue. In addition many young people like to visit the place where they can refresh themselves and can enjoy their evening in a pleasant environment. The Fine Bar will not provide entertainment facility to the locals but also to the tourists who visit the area. In short Fine bar is win/win situation for everyone.

Vision

The vision of A Fine Bar is to get maximum customers in the market because it can satisfy the changing tastes of the customers. It will be a successful nightclub in the future with maximum market share. There will be a focus to satisfy the entertainment desires of the consumers.

Mission of  Bar and Club in Indonesia

“A Fine Bar is the FUN, it's not about the sound, it’s not about the lights; it's not the liquor but it’s the PEOPLE.” The mission of the A Fine Bar is to create the best nightclub environment; where there will be no harassment and everyone will be equally treated. A Fine Bar always focuses on the expectations of our core customers and A Fine Bar leaves the best impression to our core customers.

Objectives

A Fine Bar has the following objectives:

·         Focus on providing exceptional service to A Fine Bar customers

·         Best product quality with the consistent entertainment atmosphere to A Fine Bar customers

·         Excellent location opportunity in order to capitalize A Fine Bar

·         Management of the cash flow and internal finances for upward capital growth of A Fine Bar

·         A Fine Bar focuses on without exception; the strict control of all times and costs.

·         The grand opening event of A Fine Bar at launch

·         Highly publicized the venue

·         By the third year of plan implementation, A Fine Bar should exceed IDR 242,000.00 in annual sales

·         Maintain cash flow; control the costs, operations, through focuses on the automated computer control as well as the diligent management

·         Maintain food costs and beverage costs (Aileron, 2011)

Ownership Structure

Fine Bar business is based on the sole proprietorship as it is a one-person business and there will be no limited liability company (LLC) in this way; however, the owner of the business will be responsible for the business income and losses and there will be personal tax return. Business-related obligations will be followed but there will be no legal distinction(Leach & Melicher, 2016).

Products and Services of  Bar and Club in Indonesia
Features of  Bar and Club in Indonesia

There will be additional features like DJs in nightclubs, large aquarium, bouncing dance floor generous offering of live music, relaxed house music and infused cocktails. The best product quality with a consistent entertainment atmosphere will be a major concern of A Fine Bar. In addition to this, A Fine Bar will also provide delightful snacks and beverages to accompany the patrons during our music entertainment. All of the experienced staff will be ready to serve the patrons in friendly manners to make sure the memorable evening experience for the entire patrons. Some events that will be provided by A Fine Bar to attract more customers are such as:

·         Ladies night every Wednesday starts from 6 pm to close

·         Signature drinks every evening which allows the patrons to order their drinks and customize them as their reference

·         Live music every Saturday night starts from 8 pm to close

·         Happy discount hours from Monday to Thursday from 7 pm to 9 pm

·         Friends’ discount which gives 20% discount for a patron who brings along 3 friends to visit the bar

• Standup Comedy every Monday night starts from 7 pm to 11 pm

·         Relaxing house music in weekdays (Monday to Friday)

All the features mentioned above will be presented at the moment A Fine Bar opens for the public.